New Generation Awards

AWARDS JUDGES

Genie

Genie Botha - Head of Product Design at MakeReign

Genie has been a digital design specialist for over 14 years. Her passion is UX/UI design and she is the current Head of Product Design at MakeReign. She has been leading design teams in award-winning, multi-disciplinary studios since 2008 and has recently been awarded the...

Genie has been a digital design specialist for over 14 years. Her passion is UX/UI design and she is the current Head of Product Design at MakeReign.

She has been leading design teams in award-winning, multi-disciplinary studios since 2008 and has recently been awarded the title of top UX designer at the 2018 and 2019 Loerie Awards. As the previous Design Director of King James Digital her design experience spans product design, social media content and marketing communication.

As a specialist generalist, she has adapted and thrived in the ever changing digital landscape.

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Tracy Jones - Founder and Managing Director at Positive Dialogue

Tracy Jones is the founder and MD of Positive Dialogue, the full-service Public Relations and Influencer Marketing Agency in the DUKE Group of companies. Tracy is a board member of the Entrepreneurs Organisation and a member of the Businesswoman Association of South Africa.

Tracy Jones is the founder and MD of Positive Dialogue, the full-service Public Relations and Influencer Marketing Agency in the DUKE Group of companies. Tracy is a board member of the Entrepreneurs Organisation and a member of the Businesswoman Association of South Africa.

A problem-solver at heart and a creative strategist by nature, Tracy has worked on numerous local and international blue-chip brands on Positive Dialogue's journey from a pure-play PR agency into a digitally relevant, 360-degree communications company. She has been instrumental in conceptualising a multitude of award winnings campaigns that have been implemented either locally, or spanned across Africa, and often internationally, for a number of brands.

Tracy champions the power of PR and authentic content and storytelling as an intrinsic part of a business's marketing strategy.

Given her career that spans over 20 years, she’s often been asked to be a judge for the Loeries, the PR industry PRISM Awards, as well as the New Generation Social & Digital Media Awards

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Zubeida Goolam - Co-Founder and Chief Creative Officer at Valiant Agency

Zubeida Goolam boasts an impressive repertoire spanning many years with industry heavyweights like Ogilvy and M&C Saatchi Abel. Now, Chief Creative Officer at Valiant Agency, which was co-founded by herself in 2016 and is a proudly 51% black female-owned business.

Zubeida Goolam boasts an impressive repertoire spanning many years with industry heavyweights like Ogilvy and M&C Saatchi Abel. Now, Chief Creative Officer at Valiant Agency, which was co-founded by herself in 2016 and is a proudly 51% black female-owned business.

Zubeida is one-third of the out of the box thinkers who set out to create a digital-first agency that embraces transformation and cultural inclusion in the work that they do, as well as the people they mentor.

Together with partners - Wayne Flemming and Sbosh Mbuzwana, the team at Valiant create impactful, digital campaigns that both inspire and drive critical engagement through incorporating multiple levels of marketing with a strong focus on strategy and creativity in a digital-first world.

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Asha Patel - HEAD OF B2B MARKETING SUB-SAHARAN AFRICA & HEAD OF MARKETING GOOGLE SOUTH AFRICA

Asha Patel is Google's Head of B2B Marketing for Sub-Saharan Africa and Head of Marketing for South Africa. She is a digitally savvy brand builder with over 17 years of emerging, developing and developed market experience both working with and leading global brands.

Asha Patel is Google's Head of B2B Marketing for Sub-Saharan Africa and Head of Marketing for South Africa. She is a digitally savvy brand builder with over 17 years of emerging, developing and developed market experience both working with and leading global brands.

She holds degrees in Informatics, Honours Cum Laude in Business Management specialising in Marketing Management, and multiple Henley and Wits Business Schools certifications.

As a passionate diversity advocate, Asha has been recognised as one of Mail & Guardian's Top 200 Young South Africans, leads the Women's chapter of IAB's Transformation Council and is a member of the UN's Unstereotype Alliance.

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Shivani Naidoo - Portfolio Manager: Digital Marketing at Vodacom

Shivani Naidoo is the Portfolio Manager: Digital Marketing at Vodacom with over 14 years of experience in marketing, spanning across the eCommerce and Telco industries. After spending more than a decade of her career in this specialised field, Shivani knows what truly drives...

Shivani Naidoo is the Portfolio Manager: Digital Marketing at Vodacom with over 14 years of experience in marketing, spanning across the eCommerce and Telco industries.

After spending more than a decade of her career in this specialised field, Shivani knows what truly drives profitable campaigns and sold out launches for brands. Strategy, creativity and drive are Shivani’s greatest strengths and she thrives on challenges, especially those that expand the company’s reach.

In addition to her digital marketing experience, her purpose is to grow and develop people as well as pave the way for more females to enter the tech workspace.

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Craig Miles - Creative Director, Hellosquare

Craig's advertising journey started in 2006. 14 years on, he is currently the Creative Director at independent Durban-based, international award winning digital agency, Hellosquare. His work has been recognised across numerous award shows, having won over 130 awards, local and...

Craig's advertising journey started in 2006. 14 years on, he is currently the Creative Director at independent Durban-based, international award winning digital agency, Hellosquare. His work has been recognised across numerous award shows, having won over 130 awards, local and international, including numerous Agency of the Year awards. He is certainly no stranger to the New Generation Awards stage and has also judged various awards shows.

Craig has worked with many iconic household name brands, such as Albany Bakeries, Koo, Shield Anti-perspirant, Lux, Hansa Pilsener to mention a few. Some of his more familiar campaigns are AXE - #YouGottaDry ft Xzibit and more recently Tinkies - Celebrate Everything. Craig is a strategic, Creative Director and driven by campaigns that deliver real business results and that add real value and insight into the 2021 awards season. ---

Profile: https://www.linkedin.com/in/craig-miles-47297355/

Darren

Darren Leishman - Cofounder & CEO, Spitfire Inbound

Darren Leishman is the Cofounder of Spitfire Inbound arguably the most successful inbound marketing, sales and service consultancy in South Africa. He has a long history in the traditional advertising space having run Penquin for 18 years.

Darren Leishman is the Cofounder of Spitfire Inbound arguably the most successful inbound marketing, sales and service consultancy in South Africa. He has a long history in the traditional advertising space having run Penquin for 18 years.

He sold a majority share in Penquin to the management team and founded Spitfire as a niche agency focused specifically on solving complex marketing, sales and service challenges for some of South Africa's leading brands. With Spitfire he has executed successful campaigns that deliver exceptional returns for customers and have resulted in a string of awards over the past 3 years for the growth and success they have delivered for their diverse clientele.

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Lebo Madiba - Founder, PR Powerhouse

Lebo is a strategic communications expert, a content maverick, a brand builder, a technology enthusiast and a PR maven. Her 20 year journey in PR, digital, brand and marketing includes roles in both agency and corporate, as well as the less travelled journey of entrepreneurship.

Lebo is a strategic communications expert, a content maverick, a brand builder, a technology enthusiast and a PR maven. Her 20 year journey in PR, digital, brand and marketing includes roles in both agency and corporate, as well as the less travelled journey of entrepreneurship.

She uses her blend of expertise in PR, brand and marketing, to help South African and multinational brands solve complex business challenges, and to build and protect corporate reputation.

As Chief Marketing Officer she handled the rebrand of a JSE listed digital technology provider (Etion), that included amalgamating 4 subsidiaries that came together through acquisitions under one brand, and taking them on a journey of the design of a common culture and employee value proposition, successfully entrenching the brand with its customers, developing go-to-market strategies, as well as transitioning and landing the name change with shareholders, media and the investor community.

In her roles in PR she has steered leading PR agencies Ogilvy PR and Influence, and FCB’s Redline, as well as running her own agency PR Powerhouse which she founded in 2011, until it was insourced into Etion in 2018. Her specialisation in PR spans across corporate and consumer communication, content, media relations, crisis and issues management, government relations, investor relations, creative strategy, intelligence and insights. She has done these for clients in aviation, mining, film and entertainment, financial services, healthcare, manufacturing, hospitality and leisure, retail and technology.

Lebo is passionate about the industry and gives her time to award judging panels that include the 2020 New Generation Social & Digital Media Awards, PRISM Awards, recognising the best of PR in South Africa. She has a number of industry accolades to her name including being named among Avance Media’s 100 Most Influential Young South Africans in 2018. Her entrepreneurial journey has seen her placed in the top 15 in the South African chapter of the Goldman Sachs 10 000 Women Certificate Programme for female entrepreneurs at the Gordon Institute of Business Science (GIBS).

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Uyanda Manana - Managing Director, Conversation LAB

Uyanda Manana has more than 15 years industry experience working with heavyweights like MTN, Nando’s, Nedbank, Edgar’s, United Biscuits and L’Oreal. Uyanda honed her skills in integrated marketing communications and account leadership at agencies in SA and abroad, including...

Uyanda Manana has more than 15 years industry experience working with heavyweights like MTN, Nando’s, Nedbank, Edgar’s, United Biscuits and L’Oreal. Uyanda honed her skills in integrated marketing communications and account leadership at agencies in SA and abroad, including Publicis UK, the Jupiter Drawing Room, M&C Saatchi Abel and Dubai’s Hariz ME.

The dynamic executive with a passion for harnessing and showcasing African creativity and talent heads up Johannesburg-based independent, BE Digital Agency – an exciting new addition to Conversation LAB Holdings.

Mpume

Mpume Ngobese - Managing Director, Joe Public Connect

Mpume joined the Joe Public team in 2013 as the Business Unit Director where she spearheaded a vast portfolio of brands that include the development of brand strategy and ATL campaigns for Nedbank, CCI’s Brothers for Life, Zazi, British American Tobacco, South African Breweries...

Mpume joined the Joe Public team in 2013 as the Business Unit Director where she spearheaded a vast portfolio of brands that include the development of brand strategy and ATL campaigns for Nedbank, CCI’s Brothers for Life, Zazi, British American Tobacco, South African Breweries Corporate brand, Brutal Fruit, Redd’s and Castle Milk Stout, to name but a few.

She brought with her over eleven years of experience stemming from her BCom Honours Degree in Marketing and Management from the University of Natal. Starting her career in 2002 at Johnnic Publishing, Mpume kept her positions in the industry far from static as she continuously found the opportunity to grow and further her knowledge, skills and expertise within the industry. This was evident as she became the Account Director and later the Business Unit Director in 2008 at Yellowwood, where she transformed brand strategies into design strategies within various disciplines such as packaging design as well as 3D and 4D design. Her brand portfolio grew to include categories from financial services, media, hospitality and retail to biotechnology, petrochemicals, manufacturing and freight.

Lastly, Mpume has been a part time lecturer at Boston Media House for the past four years further reflecting how growth and development is important for young talent coming into the industry. In a world that is driven by technological and digital advancement and innovation, it is clear that Mpume strives to stay one step ahead of the latest trends and developments by broadening her range of knowledge and skills within digital marketing and advertising.

In light of the above, Mpume proves to be a strong candidate to judge at the New Generation Awards as her career and motivations reflect the groundings upon which the awards are based. This being the acknowledgment of innovative, creative and brilliant digital marketing media that shows understandings of the past and the future of our digital landscape. Mpume’s expertise will be a valuable addition to the candidate of judges.

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Lynne Krawchuk - Vice President Digital, PR and Media Relations at APO GROUP

Lynne is a senior executive born in Cape Town and residing in Johannesburg, she has more than 20 years’ experience in PR and digital marketing. She has worked across the African continent, and throughout Europe, spending much of her early career in the event management space in...

Lynne is a senior executive born in Cape Town and residing in Johannesburg, she has more than 20 years’ experience in PR and digital marketing. She has worked across the African continent, and throughout Europe, spending much of her early career in the event management space in the UK. Over the last decade, she has worked in key leadership roles within the Digital, Public Relations and Traditional Agency sectors and contributed personally towards the growth and development of some of the countries award winning digital and traditional agencies.

Lynne leads APO Group’s consultancy division, helping multinational companies thrive in Africa. In particular, Lynne focuses on building digital strategies and leading creative campaigns that connect APO Group’s customers with media all over Africa and beyond. Public Relations in Africa is traditionally challenging. There are 54 individual countries with vastly different cultures and media landscapes. APO Group is in the unique position of being able to build a bridge between international business and this diverse African media community.

“Brands prosper when they engage in continuous conversations with people in a relevant and meaningful way,” Lynne says. “At APO Group we can make those conversations happen, building lasting relationships that open new doors for multinational organizations, and generate positive stories about Africa that can be told all around the world. If the biggest companies are thriving in Africa, the whole continent benefits.”

As well as working towards challenging international perceptions of Africa, Lynne is passionate about making a difference in people’s lives, with a particular interest in promoting equality and developing women leaders on the continent.

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Luke Goller - Managing Partner - Arc Interactive

Luke Goller has been in the creative and advertising industry for over 18 years. Before heading up his own agency, Luke was a creative director who led the campaigns of well-known brands such as Samsung, Philips and Xbox.

Luke Goller has been in the creative and advertising industry for over 18 years. Before heading up his own agency, Luke was a creative director who led the campaigns of well-known brands such as Samsung, Philips and Xbox.

Under Luke’s leadership, Arc Interactive has been recognised for its fearless innovation through various industry awards. Among these wins is the New Generation Small Agency of the Year for as well as multiple Pixels at the IAB SA Bookmark Awards.

His natural knack for technology has made his agency one of the most sought-after for mobile app design and development. Luke’s expertise includes creative strategy, art direction, design and mobile product development. Yet even with all this, what’s most impressive about Luke is his calm, control and focus under the most strenuous of circumstances.

Drawing from his years of work within the digital industry as well as his past judging experience, Luke brings his objectivity and expertise to the 2021 New Generation Awards Judges Panel.

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Kieren Jacobsen, communications director at Levergy

A marketing and communications junkie with extensive experience in the sport and entertainment industry, Kieren has over 10 years’ experience in digital and PR, consulting to South Africa’s biggest corporates.

A marketing and communications junkie with extensive experience in the sport and entertainment industry, Kieren has over 10 years’ experience in digital and PR, consulting to South Africa’s biggest corporates.

Danielle Morley

Danielle Morley - Chief Executive Officer - Digital Optimization

Dani Morley has 17 years’ Digital innovation, marketing, media, advertising and communication experience working for award winning - global and local- digital and traditional agencies, whose success she has contributed to. Bringing an honest, robust opinion and understanding of...

Dani Morley has 17 years’ Digital innovation, marketing, media, advertising and communication experience working for award winning - global and local- digital and traditional agencies, whose success she has contributed to.

Bringing an honest, robust opinion and understanding of what excellence should be in the field of Digital, she has worked with, and helped grow, some of the best local and international companies including brands such as Sasol, Pnet, McCain, SAB\ AB Inbev, Appletiser, Tiger Brands, Chicken Licken and Ericsson to name a few.

Currently Dani is the Chief Executive Officer of a technology driven, digital media business called Digital Optimization, where she aims to explore and deliver on the relationship between Strategic Media, Technology and Creative solutions to accomplish connections and conversions for clients. Prior to that Dani started Joe Public Connect, a “green field” digital agency born to grow true connections for Joe Public United’s clients, and to head up the digital offering for the Brand and Communications group. Under her leadership, the team grew from 0 to over 60 talents in the digital hub, and from working on 0 to 19 clients, flourishing into a noticable and award winning digital agency in South Africa. Before Joe Public, she was at NXT Digital Innovation, based within the global Omnicom Group company – TBWA \ Tequila, and successfully grew their digital footprint from a commercial and business development perspective.

Career highlights include scooping up the prestigious Assegai 2018 Agency of the Year title and winning Digital Agency of the Year Twice in a row at the New Generation Awards (2017 & 2018). Dani credits these accolades – first and foremost – to the prodigious and hungry Digital talent South Africa has. “We have an entrepeneural and creative spirit in Africa, that when driven by a shared purpose, a clients hunger for growth and executed with strategic & creative clout ….is where the magic happens.”

Dani is committed to growing and transforming clients digital ecosystems through effective, innovative and creative digital through tapping into the value of true customer experience and engagement technology. Her philosophy also includes- building with ther teams- a unique brand of customer intimacy and partnering strategically with them to deliver innovative digital media, technology and communication solutions.

Her core skills include executive management, commercial and business development as well as client relationship management and portfolio growth. Dani also pursues her personal and strategic imperative of transformational and inclusive leadership fervently within her business.

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Stephen Paxton - Founder and Owner – New Generation Awards, not a Judge

Stephen is an Entrepreneur and Marketing Professional with over 20 year’s local and International experience. Stephen studied Art, Photography and Graphic Design for 6 years in the UK, where he graduated with Higher National Diploma Merits, before moving to South Africa in 2000.

Stephen is an Entrepreneur and Marketing Professional with over 20 year’s local & International experience. Stephen studied Art, Photography and Graphic Design for 6 years in the UK, where he graduated with Higher National Diploma Merits, before moving to South Africa in 2000.

His passion for Innovative Design, Typeface, Creativity, Technology and Digital Marketing are just some of the reasons why he founded The New Generation Social & Digital Media Awards, back in 2012.

Stephen is a spirited purpose driven individual, with a big heart for people and personal development.

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Templar Wales – Director at DYDX Digital

Templar Wales's career has always been centred around creating engaging experiences for marketing, communications and systems through design, creative thinking and strategy.

Templar Wales's career has always been centred around creating engaging experiences for marketing, communications and systems through design, creative thinking and strategy.

As chief marketing officer and head of Client Experience for Airborne, a fintech start-up, Templar was responsible for the brand and identity development, marketing strategy and the full client experience. For two years prior to this, as head of Digital for Investec Group Marketing, Templar led the development and execution of the brand’s digital marketing strategy. Before that Templar was a new media designer/developer at TBWA Tool Communications (South Africa's first integrated marketing agency), founder/ECD at Blink New Media (a fiercely independent digital agency) and MD/head of Strategy at Gloo (digital agency of the year for seven years running).

Templar has collaborated with most of the major agencies in South Africa, and worked on most of the top brands in financial services and insurance, vehicle manufacturing, medical, tourism and hospitality, apparel, FMCG, and management and training.

With a fairly full shelf of his own Loerie, Bookmark, Midas and Assegai awards, Templar has been on various judging panels, including the Loeries, for 12 years – once as chairman.

He has spoken at numerous conferences and lectured at Wits, Vega, AAA, UJ and MediaTech, and sat on steering committees for the Wits and UJ New Media departments. Having scraped into MENSA, Templar uses his membership just to access the free monthly geek talks.

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Tara Turkington – CEO, Flow Communications

Tara Turkington founded Flow Communications in 2005. Flow specialises in social media, web and app development, content writing and editing, graphic design, digital marketing, public relations and media training.

Tara Turkington founded Flow Communications in 2005. Flow specialises in social media, web and app development, content writing and editing, graphic design, digital marketing, public relations and media training. Today, Flow has more than 150 clients, including some well-known South African and international brands and organisations, and has completed work in more than 30 countries.

In the early part of her career, Tara was a journalist and university lecturer. Tara’s dream is to continue creating meaningful jobs, and to further develop Flow’s brand globally.

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Jeff Siepman – co-founder and creative director, Livion Media

Jeff Siepman is a multi-award winning designer with over two decades’ experience in both traditional and digital advertising.

Jeff Siepman is a multi-award winning designer with over two decades’ experience in both traditional and digital advertising. He has worked with a multitude of brands across various industries, both locally and internationally, including Absa, Barclays, Jaguar, Land Rover, Danone, Russell Hobbs, Cadbury and Telkom, to name a few.

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Gillian Findlay – CEO, Cambial Communications and Head Judge

Our head judge, Gillian Findlay, has over 30 years’ experience in the financial and investment field, and also has extensive experience in a variety of financial media, having worked for both the Financial Mail and Finweek.

Our head judge, Gillian Findlay, has over 30 years’ experience in the financial and investment field, and also has extensive experience in a variety of financial media, having worked for both the Financial Mail and Finweek.

She was a panellist on the weekly TV programme Diagonal Street, winning the coveted Panellist of the Year Award twice. She contributed to the TV economics programmes Egoli and Gauteng, aimed at Zulu- and Sotho-speaking viewers.

She is a member of the Investment Analysts’ Society of South Africa, the Economic Society of South Africa and the Institute of Directors, and is Accredited in Public Relations by PRISA, the South African industry body. Gillian is a former chairman of the Public Relations Consultancy Chapter (PRCC), has sat on the Board of PRISA and has represented the PRCC on the Council for Communication Management.

Astrid Ascar

Astrid Ascar – Digital Strategy, Marketing and Content Creation consultant, Practitioner and Chief Growth Officer at Wunderman Thompson

Astrid Ascar has 29 years’ experience in marketing, communications and media. She started her career as a journalist, presenter and radio & TV executive producer, and over the years has worked for media brands including DStv, Carte Blanche, Summit TV (now Business Day TV), The...

Astrid Ascar has 29 years’ experience in marketing, communications and media. She started her career as a journalist, presenter and radio & TV executive producer, and over the years has worked for media brands including DStv, Carte Blanche, Summit TV (now Business Day TV), The Home Channel, CNBC Africa, SABC TV, SAfm, Highveld and Hot919 fm.

In 2004 she made the transition from TV and radio to digital, working alongside MTN, Vodacom and Cell C, handset manufacturers and content providers to trial South Africa’s first ever mobile TV offering, DStv Mobile. It marked her entry into the mobile and digital landscape and laid the foundations for the rest of her career.

By 2009 Astrid was working as an independent business strategy consultant helping clients and agencies across a range of disciplines – traditional and digital marketing and communications strategies, content creation and production, key messaging and copy, site audits and optimisation including UI and UX consulting, integrated digital marketing strategies across owned, earned and paid tactics, and data analytics and insights. She also continued to MC, give talks, and facilitate workshops and conferences, and offered training in media interview skills, presentation skills, crisis comms, and a host of digital marketig and strategy topics.

Astrid is a firm believer in a brand or business never doing anything that doesn’t make strategic sense, and brings a disciplined “no jargon business principle” approach to recommendations she offers. She still likes to be ‘hands on’ involved and is equally at ease writing SEM copy and selecting keywords, as she is presenting a strategy to Boards and Excos.

In February 2018 Wunderman South Africa, now Wunderman Thompson 'convinced her to join their team as Chief Strategy Officer, a role that offers her the strategic, creative thinking and operational inputs she thrives on.

Prakash

Prakash Patel - Senior Marketing and Executive Director, ForKeeps

Prakash Patel is an established and award winning accomplished Senior Marketing and Digital Executive – one whose expertise spans both the digital, data, traditional marketing, branding and strategy realms – with over 25 years’ experience both in the UK and South Africa....

Prakash Patel is an established and award winning accomplished Senior Marketing and Digital Executive – one whose expertise spans both the digital, data, traditional marketing, branding and strategy realms – with over 25 years’ experience both in the UK and South Africa. Previously MD and Chief Digital Strategist for Fogg Cape Town, CEO of Prezence Digital SA and Head of Digital for FCB.

A strategist and innovator, a creative in disguise and a firm believer that all things are possible using technology as the enabler, creative as the idea-tor and data as the incubator of insights. Working in a world that is changing faster than ever before. Trying to keep up with tomorrow today and helping brands come to life in the Digital Era.

He is an active thought leadership writer, speaker and judge for both local and international awards (incl. Advisory Board Member for SXSW Innovations awards, The Webby’s, Bookmarks, Africa.com and New Generations Awards).

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