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2017 WINNERS ANNOUNCED

Here’s a full list of the 2017 winners across all categories. Congratulations to all the winners!



Agency Title Brand Category Award
Wunderman Annie Kolatsis - Coca-Cola SA Coca-Cola SA gold
Penquin & Spitfire Inbound Digital Growth Campaign Suzuki South Africa Best Revenue-generating Marketing Campaign/Event gold
Levergy Africa Bowling Lab Audi South Best Social Media Reach from an Event gold
Liqourice COTY Drag Race AutoTrader Most Innovative Gamification Campaign gold
Jupiter Drawing Room CPT SWHopper Burger King Best Online Competition gold
The Niche Guys Closeup #MakeYourMove Unilever Best Community Engagement Award gold
Liqourice Amarula Name Them Save Them Distell Best Community Engagement Award gold
Joe Public Afronaut & Pharaoh Campaigns Chicken Licken Excellence in Content Marketing gold
Stratitude NEXT Engage Cell C GetMore Most Innovative App developed by a Corporate gold
Flow Communications GhostBusters Activation Ster-Kinekor Best Online PR Campaign gold
Joe Public Afronaut Chicken Licken Best Integrated Marketing Campaign Sponsored by JUSTPALM.com gold
Artifact Swiss Guesstinations Lufthansa Best use of Technical Innovation - Sponsored by Fujifilm South Africa gold
HaveYouHeard South Africa ‘Knysna Fires’ DHL Express Most Viral Campaign gold
Joe Public SA Brew South African Breweries Best Low Budget Campaign gold
Levergy African Sports Landscape Audit Best use of Social Media to Research & Evaluate Sponsored by YOUKNOW+Brandwatch gold
Liqourice Blue Band Good Breakfast Challenge Unilever Mobile Marketing Excellence gold
Clockwork Media South Africa ‘Mobile’ LG Electronics Outstanding Social Customer Care Award gold
Artifact Swiss Guesstinations Lufthansa Most Innovative use of Digital Media - Sponsored by Fujifilm South Africa gold
Levergy Euro 2016 SuperSport Most Innovative use of Social Media gold
G&G Digital Vespa vs Mall of Africa Vespa Best Online PR Campaign gold
G&G Digital Vespa vs Mall of Africa Vespa Best Low Budget Campaign gold
G&G Digital The Solutions Lab Nashua Blogging Excellence gold
G&G Digital Martha Van Zyl Nashua silver
Flow Communications Cape Point Explorer Launch City SightSeeing Best Revenue-generating Marketing Campaign/Event silver
Clockwork Media V20 LG Electronics South Africa Best Social Media Reach from an Event silver
Artifact Swiss Guesstinations Lufthansa Most Innovative Gamification Campaign silver
Joe Public Brutal Fruit Bless Yourself South African Breweries Best Online Competition silver
Liqourice Amarula Name them Save Them Distell Best use of Social Media in a Loyalty Programme/Campaign silver
Clockwork Media Universal Channels Characters Uncovered NBC Universal Excellence in Content Marketing silver
G&G Digital My ADHD Janssen Pharmaceutica Best Online PR Campaign silver
Levergy SuperSport Best use of Technical Innovation - Sponsored by Fujifilm South Africa silver
Wolf Content Strategy Rogerwilco Best use of Technical Innovation - Sponsored by Fujifilm South Africa silver
Ogilvy & Mather Vodacom NXT LVL Soccer Vodacom NXT LVL Soccer Most Viral Campaign silver
NEXT Engage My Chocolate Box Best Low Budget Campaign silver
Flow Communications South African Society of Anesthesiologists South African Society of Anesthesiologists Best use of Social Media to Research & Evaluate Sponsored by YOUKNOW+Brandwatch silver
Mobitainment & Brainbow Conscious Creatives Ariel-Impossible made possible Procter & Gamble Mobile Marketing Excellence silver
Flow Communications Gauteng Tourism Authority Blogging Excellence silver
Flow Communications Mango Airlines Mango Airlines Outstanding Social Customer Care Award silver
Joe Public Beer Finder South African Breweries Most Innovative use of Digital Media - Sponsored by Fujifilm South Africa silver
Liquorice Blue Band Good Breakfast Challenge Unilever Most Innovative use of Digital Media - Sponsored by Fujifilm South Africa silver
Flow Communications #iFlyMango Mango Airlines Most Innovative use of Social Media silver
The Media Image Always on Paid Search Edcon Best Revenue-generating Marketing Campaign/Event silver
G&G Digital Pawspective Bayer Animal Health Best Community Engagement Award silver
G&G Digital My ADHD Janssen Pharmaceutical Blogging Excellence silver
Arc South Africa Dettol Back to School Reckitt Benckiser Best Revenue-generating Marketing Campaign/Event bronze
Arc South Africa Dettol Back to School Reckitt Benckiser Best Social Media Reach from an Event bronze
Colourworks Wealthsmiths TM’s Quest Sanlam Most Innovative Gamification Campaign bronze
Clockwork Media Regression Ster-Kinekor Most Innovative Gamification Campaign bronze
Niche Guys Unilever #MakeYourMark Best Online Competition bronze
Ideation Station Cricket SA Best Community Engagement Award bronze
Stratitude NEXT Engage Cell C GetMore Best use of Social Media in a Loyalty Programme/Campaign bronze
Arc South Africa Dettol Back to School Reckitt Benckiser Excellence in Content Marketing bronze
G&G Digital DNAlysis MygeneRX Best Online PR Campaign bronze
Team Red Play Everyday Vodacom Best Integrated Marketing Campaign Sponsored by JUSTPALM.com bronze
Levergy Feel the Fire New Balance Best Integrated Marketing Campaign Sponsored by JUSTPALM.com bronze
MEC South Africa Google Shopping Ads Vodacom Best use of Technical Innovation - Sponsored by Fujifilm South Africa bronze
Arc South Africa Milk for Change Tetra Pak South Africa Most Viral Campaign bronze
Sauce Advertising #SwirlySmiles Milky Lane Best Low Budget Campaign bronze
Artifact Swiss Guesstinations Lufthansa Mobile Marketing Excellence bronze
G&G Digital The Pawspective Bayer Animal Health Blogging Excellence bronze
Mobitainment & Brainbow Conscious Creatives Ariel-Impossible made possible Procter & Gamble Most Innovative use of Digital Media - Sponsored by Fujifilm South Africa bronze
Levergy Harry Potter Pop up Channel M-Net Most Innovative use of Social Media bronze
The Media Image An Algorithmic Approach to Exponential ROAS Groupon Best Revenue-generating Marketing Campaign/Event bronze
Artifact Advertising Legend vs Simola Nissan South Africa Best Social Media Reach from an Event bronze
MediaCom SA Other Side of the Door Times Media Films Best Online Competition bronze
G&G Digital The Solutions Lab Nashua Excellence in Content Marketing bronze
Agency Title Brand Category Award
Wunderman Leane Coetzee Best Agency Community Engagement Manager Award Sponsored by Futuretech Media gold
MediaCom Ariel Procter & Gamble Best Integrated Marketing Campaign by an Agency gold
Arc Interactive Dis-Chem Best App Developed by an Agency gold
CBR Marketing Solutions McCarthy Driving Happiness Bidvest Most Viral Campaign by an Agency gold
Wunderman Putting skip into Skip Ads Vitamin Water Most Innovative Social Media Campaign by a Large Agency gold
Joe Public SAB Beer Finder South African Breweries Most Innovative Social Media Campaign by a Large Agency gold
Arc Interactive Always on Campaign HIVSA Choma Most Innovative Social Media Campaign by a Small Agency gold
Team Red Play Everyday Vodacom Most Innovative Digital Campaign by a Large Agency gold
Team Red Play Everyday Vodacom Most Innovative Digital Campaign by a Large Agency gold
Mobitainment & Brainbow Conscious Creatives Ariel-Impossible made Possible Procter & Gamble Most Innovative Digital Campaign by a Small Agency gold
Joe Public Lenin Rajgopaul Best Agency Community Engagement Manager Award Sponsored by Futuretech Media silver
Joe Public Afronaut Chicken Licken Best Integrated Marketing Campaign by an Agency silver
Flow Communications Constitution Hill Best App Developed by an Agency silver
MediaCom Ariel Procter & Gamble Most Viral Campaign by an Agency silver
Levergy Euro 2016 SuperSport Most Innovative Social Media Campaign by a Large Agency silver
Edge Digital ‘Judges Matter’ JSC Most Innovative Social Media Campaign by a Small Agency silver
MediaCom Gillette_MovesLikeNoOther Procter & Gamble Most Innovative Digital Campaign by a Large Agency silver
Platform 5 Digital Beacon let the Hunt Begin Tiger Brands Most Innovative Digital Campaign by a Small Agency silver
Flow Communications Melanie Feris Best Agency Community Engagement Manager Award Sponsored by Futuretech Media bronze
Mindshare South Africa Yum KFC_Soundbite KFC Best Integrated Marketing Campaign by an Agency bronze
Promise Group KWID Renault Best Integrated Marketing Campaign by an Agency bronze
Flow Communications National Department of Tourism Best App Developed by an Agency bronze
Sauce Advertising ‘Salt BAE’ Steers Most Viral Campaign by an Agency bronze
Techsys Digital TFG Amped Up Most Viral Campaign by an Agency bronze
MEC South Africa ‘NXT LVL Youth Day’ Vodacom Most Innovative Social Media Campaign by a Large Agency bronze
Next Engage – Stratitude My Chocolate Box Most Innovative Social Media Campaign by a Small Agency bronze
MediaCom Times Media Films Fantastic Beasts Most Innovative Digital Campaign by a Large Agency bronze
Kilmer & Cruise Hills Dermo Smash Hill's Pet Nutrition Most Innovative Digital Campaign by a Small Agency bronze
TWOAM NerfBlaster Masters Hasbro Most Innovative Digital Campaign by a Small Agency bronze
Mindshare Gauteng Soundbite KFC (Pty) Ltd Most Innovative Digital Campaign by a Large Agency bronze
Agency Title Brand Category Award
Artifact Swiss Guesstinations Lufthansa Best Virtual Reality Marketing Campaign gold
Penquin & Spitfire Inbound Digital Growth Campaign Suzuki South Africa Best Marketing Automation Campaign gold
Gearbox Creative Afriski Mountain Resort Best Corporate Web-Site gold
Rhino Africa Welcome to our World 360 Rhino Africa Best Virtual Reality Marketing Campaign silver
Liquorice Knorr Dinner on Demand Unilever Best Marketing Automation Campaign silver
Stratitude Beyers Chocolates Best Online Newsletter silver
Stratitude Beyers Chocolates Best Corporate Web-Site silver
The Niche Guys Lifebuoy – Global Handwashing Day Unilever Best Virtual Reality Marketing Campaign bronze
Joe Public PNet App Launch Best Marketing Automation Campaign bronze
Stratitude Indwe Risk Services Best Online Newsletter bronze
Flow Communications VAT IT Intranet bronze
Fogg Experiential Designs Cape Town Tourism Best Corporate Web-Site bronze
Agency Title Brand Category Award
University of Johannesburg Hike for a Girl Child Makoma Maponya New Generation Outstanding Students Award gold
Joe Public – Connect Joe Public Joe Public – Connect Joe Public New Generation Overall Agency of the Year Award gold
Chicken Licken Chicken Licken New Generation Overall Social and Digital Corporate Winner Award gold
The Niche Guys Domestos Unilever gold
Joe Public Aldo Pulella gold
G&G Digital Nashua Online Strategy of the Year gold
Joe Public Chicken Licken Overall Digital Brand of the Year Sponsored by JUSTPALM.com gold
CopperTable Jessica Friedman Social Wiz Award gold