This award recognises an individual who has championed the use of social media, the successful communication of events and content creation, among other things, for the good of the communications industry. 

This award recognises the most outstanding campaign or event that resulted in generating an exponential ROI according to sales generated vs cost to execute.

This award looks at the use of game design techniques and game mechanics to solve problems and engage audiences.

This award recognises events that have shown mass engagement through social media (increased views, followers, shares, tweets, reposts, uploads and organic trending).

This award recognises the online communities that connect and interact with each other on an independent level. The winning campaign will present an online community that is based on a functioning infrastructure, promoting a team spirit within the community, and considering the needs and wishes of its members.

This award recognises online competitions that form part of the overall strategy of the company, making use of digital possibilities in this area in a creative and innovative way.

This award looks at the best use of content within a campaign to promote the company, brand and services.

This award recognises campaigns that have significantly increased calls to action and engagement, resulting in increased members and sales.

This award recognises apps that offer extensive functionality and enable efficient use of various web applications, and outstanding and pioneering innovation in the field of app development.The app must be able to connect to business data and display it in a meaningful manner to users, be user friendly, have a quick loading time and be user-centric.

This award recognises press rooms and multimedia offerings, such as videos, podcasts and news in various formats via RSS feeds, including a collection of press releases.

This award recognises a collaborative approach to social media and digital media through the use of technology. This can be accomplished through more effective products, processes, services, technologies or business models that are readily available to markets and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new that "breaks into" the market to meet demands and achieve goals.

This award recognises campaigns that have creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social and digital media to achieve an overall saturation of the brand and its message.

This award recognises the campaign that has resulted in an exponential return on investment, albeit implemented and executed within a limited budget.

This award recognises a campaign that has succeeded in achieving extensive dissemination of content across/within social and digital platforms, showing a successful viral marketing programme to increase brand awareness and increase product sales.

This award recognises outstanding and pioneering innovation through interactive multi-channel promotions of products or services to market them on cellphones, smartphones and other hand-held devices.

This award recognises the use of social and digital media in research and evaluation, to identify new target audiences, and guide product development and market development.

This award recognises the most interactive blog, with consideration of audience engagement and participation.

This award recognises the most innovative use of digital media, offering authentic and transparent communication, a strong digital channel strategy and professional campaign execution for the marketing of products and services, using digital technologies and other digital media.

This award recognises the uses of social media to provide outstanding customer care. Criteria that will be assessed: volume of user comments, percentage of responded user comments, average response time, message sentiment, volume of messages per channel, first response time, hours of operation and in-channel resolution (if a conversation starts on Facebook, is it finished there?) 

This award recognises the most innovative use of social media, which targets social networks and applications to spread brand awareness or promote particular products (Twitter, Facebook, Instagram, LinkedIn, etc.), offering authentic and transparent communication and professional campaign planning, and uses objectives and evaluative, measurable evidence in assessing its performance.