The New Gen Awards
The New Gen Awards

About the awards

For more than a decade, the New Gen Awards have been a symbol of recognition and celebration for the true leaders in South Africa's communication, media, and digital technology sectors, as well as the top tertiary education institutes. 

They inspire us to strive for excellence and push the boundaries of innovation, setting new standards of success that we can all aspire to.

With 60 industry-specific categories, the New Generation Awards are the most prestigious performance-related, independent digital media awards program in the country. They acknowledge exceptional and innovative result-driven marketing campaigns, the best use of social and digital media, as well as traditional marketing, and cutting-edge tech solutions employed by leading companies, agencies, and individuals to promote their brands and products in disruptive and pioneering ways.

All entries will be considered for work that has been commercially launched in SA between 01 May 2023, and 14 June 2024.

The awards gala ceremony takes place on Thursday, 26th September, at The Hilton Hotel, Sandton. (soon to be rebranded as) NH SANDTON.

Why enter?
#NewGenTrends Conference
#NewGenTrends Conference

About the conference

The #NewGenTrends in Marketing Conference is proudly sponsored by Leagas Delaney South Africa. The unmissable event for today's marketers and creatives...

New Gen is thrilled to present 11 incredible keynote speakers and two engaging panel discussions that are sure to leave you feeling energized and empowered.

The conference is dedicated to the latest trends and technologies that will transform your marketing and creative strategies; with powerful insights from industry experts, you'll discover the newest tools and applications available to marketers and creatives. Our thought-leadership content will help you execute campaigns at a higher level, communicate messaging effectively, and promote brands and products more efficiently.  


Speakers & Topics


  • Supersonic, powered by MTN – Awards Platinum Headline Naming Sponsors

    As a past Headline Naming Sponsor, the New Gen Awards allowed Supersonic to expose some of the most influential digital creatives and key decision-makers in South Africa to our brand. The event was exceptionally well organised and executed to an excellent standard. Supersonic was afforded the naming rights and given sufficient brand exposure pre and post the event. Corporates, brands, and agencies who are looking for great value and an impactful return on their investment versus cost should not hesitate to get involved as sponsors.

    - Calvin Collett - Founder & CEO at Melon Mobile, Previous Managing Director Supersonic/MTN
  • “The New Generation Awards affords brands to showcase a variety of digital marketing activities, ranging across campaigns, content, service and channels. The entry and judging criteria is clear, which makes the process transparent to all involved. Vodacom was proud to showcase some of our digital work and to walk away with five coveted awards.”

    - Lana Strydom - Executive Head of Digital, Content and Social Marketing at Vodacom
  • “It’s always an honour to be recognised by your industry, which makes the New Generation Awards a highlight on the awards calendar. Being recognised by some of the leading digital minds in the industry, inspires us to continue producing work that generates positive results for our clients, and allows us to showcase the impact that digital innovation for brands can have on consumers.”

    - Miles Murphy, CEO Wunderman Thompson South Africa, WWP Group, Africa Lead for The Coca Cola Company
  • The New Generation Awards are fast becoming a most notable and important Agency and Corporate Awards Platform to enter. Founded in 2012, this African born Awards stage not only recognizes incredible local talent, digital media and social innovation and creative excellence, but acknowledges the contribution of fresh new talent, progressive brands and responsible, forward-thinking corporates too.

    What it has done for our thriving indie agency is bring a lot of respect to our solutions, trust in what we do, and faith installed by our clients. They have made us an agency people want to work for, as agencies that enter awards are often seen as ambitious and good agencies to grow in.

    - Dani Morley, Executive Head, Shyft Growth at Standard Bank Group
  • “Each and every NewGen Award that we’ve won is a true testimony to the hard work of the entire Stratitude team, as well as our dedication and drive towards developing innovative, results-driven digital platforms and campaigns for our clients. We’re often so busy getting the work done that we don’t always recognise what we’ve achieved. The awards evening is always a great social event for our team and our clients.”

    - Sylvia Schutte, Managing Director at Stratitude
  • “Winning at the New Generation Awards not only demonstrates the great work that we produce, it also showcases the talented people that we have, and most importantly our skills across multiple media disciplines".

    - Claudelle Naidoo - CEO at EssenceMediacom South Africa
  • Sponsors - The New Generation Awards allowed us the opportunity to expose some of the most influential digital creatives in South Africa to the Fujifilm/Instax brands. Not only were we able to exhibit our products to attendees, but we also were able to photograph attendees and present them with their photographs. During the award ceremony, Fujifilm managed to sponsor a few award categories, with major exposure received through Instax instant cameras that were placed on tables for photos. One lucky attendee per table was able to take home the camera at the end of the evening. As sponsors, the New Generation Awards certainly provided us exactly the type of marketing interaction we want from an event.

    - Fujifilm Management - Awards Sponsors
  • "The introduction of a student category in the New Generation Awards is a hugely exciting prospect for the Department of Strategic Communication at the University of Johannesburg. We are privileged to participate in initiating such a valuable and innovative award category, which will provide our students with exciting new opportunities to showcase their digital communication skills and knowledge."

    - Professor Sonja Verwey, head of the Department, Strategic Communication and head of the School of Communication at the University of Johannesburg
  • Most people never really understand what working in social media means, so having awards ceremonies like these is incredibly important. I’m proud to have been recognized as the Best Corporate Community Engagement Manager for 2017 and it has motivated me to do even bigger and better work going forward.

    - ANNIE KOLATSIS - Current, Senior Social Media Manager at OLIVER Agency - Previous, Coca-Cola SA

Awards Sponsors & Media Partners

  • Capture Mm
  • Flow Logo On White
  • WM2024
  • Capturenhjozi

Conference Sponsors & Media Partners

  • WM2024
  • Flow Logo On White
  • MM web logo 1146x200 2
  • Leagas Delaney RGB GRN


KCP The New Generation awards 2023 117

Entries are open for the 2024 New Generation Awards

June 06, 2024

📢 Hey everyone, it's time to rally your agency and corporate teams. Entries for the 12th annual New Generation Awards have been open since 01 May, and will close on Friday, 12 July - COB. Let's aim for greatness!

Kcp The New Generation Awards 2023 117

The 2023 New Generation Awards Winners Have Been Announced

October 11, 2023

Capture Excited Finalists

Finalists announced for the 2023 New Generation Awards

August 30, 2023


2022 New Generation Award Winners Announced

October 11, 2022

The 10th Annual instalment of The New Generation Social and Digital Media Awards winners have been announced.