14 Years of Excellence...
Over 14 grand-breaking years, the WesBank New Generation Awards have grown from a bold concept into the undisputed springboard for South Africa’s most fearless digital trailblazers. We serve as the crucible where emerging talent proves its mettle, legacy brands reinvent themselves, and social-first creativity transforms into tangible market authority. To win at New Gen isn't just to take home a trophy—it’s to set the industry’s new baseline for digital excellence.
For the second consecutive year, we are proud to partner with WesBank as our Platinum Headline Sponsor, continuing as The WesBank New Generation Awards. This ongoing collaboration reinforces a shared dedication to driving digital innovation, creative bravery, and commercial growth across South Africa’s marketing ecosystem. The WesBank New Generation Awards: "We move with you."
The 2026 Awards Gala marks a bold new era for the New Gen legacy. We have refined every detail to create a sleeker, sharper, and more impactful ceremony that honours the pace of the digital world. New Gen is shedding the traditional to embrace the dynamic, creating a stage dedicated to the work and people behind it. Mark your calendars for September 23rd at the newly transformed NH Sandton. The night Jo'Burg witnesses the pinnacle of SA's digital achievement.