New Generation Awards

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Welcome to the 9th annual New Gen Awards?

'Identifying true winners at the forefront of South Africa’s future communications, media and digital technologies'

Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. Not only do they honour the South African creative agency teams for their innovative use of social and digital media, and cutting-edge use of online media and tools, they also acknowledge corporates and government departments and their in-house marketing teams from across our region, for their work on campaigns that help promote their organisations and brands in ground-breaking ways.

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Founded in 2012, the New Generation Social & Digital Media Awards not only honours South African creative agency teams for their innovative use of social and digital media, and cutting-edge use of online media and tools, they also acknowledge corporate companies and their in-house marketing teams from across our region for their work on campaigns that help promote their organisations and brands in ground-breaking ways.

Having established a reputation as the number one social and digital media awards event on the South African calendar; we offer an array of exciting categories best suited to recognising today’s top digital marketers, from both the agency and corporate sectors.

An area that continues to stay a main focus for us, is to recognise individual talent from within agencies, corporates and learning institutes in South Africa; and with a number of relevant categories that shine a light on some of the country’s brightest and most promising social and digital media marketers, you can be assured ‘that they will be at the forefront of future communications, media and digital technologies for many years to come:

The awards celebrate ingenuity, with a specific focus on results and insight-based success, which makes the awards unique among those largely dominated by equal parts emotion and ideation. “The awards continually evolve to include new trends in social and digital media, new industry technology and platforms, as well as international trends making their way into South Africa,” says Stephen Paxton, managing director of the New Generation Social & Digital Media Awards.

There is a distinctly “mathematical” approach to the judging – a fairer adjudication process sees each entry marked by at least four judges, measuring them against criteria such as innovation, creativity, strategy, content, results and sales. Judges do not adjudicate any categories into which their agencies have entered.

“Although there will always be an element of emotion involved, the judging criteria ensures that it is primarily about the results. A meaningful digital marketing experience is a smart idea executed brilliantly, with the facts to back it up – that’s how the judges will be scrutinising each campaign,” says Paxton, who maintains the judges still value ingenuity and creative brilliance as key factors in the judging process.

This year's virtual awards show will be streamed at the beginning of September, across a number of partner channels.

Corporate companies, brands and individuals who do not use a media agency and who wish to enter these awards can do so directly. There's lots of categories for you to choose from!

Our ongoing partnership's with some of SA's leading brands and media partners, ensure that these awards not only trend nationally but also on a global scale. The awards gala ceremony is streamed live on the night and generates millions of engagement across our various social and digital platforms. Great for all our key sponsors and award winners.




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Reasons to enter the 2021 awards?

Winners see increased employee morale & company performance

Maintain and win new business within the private and public sectors

Winning brands see a greater client appreciation & maintain their competitive edge

Attract South Africa's best talent to work for your business

Winners get to flash the New Gen logo across their stationary for a 12 month period

Showcase cutting edge work across multiple media disciplines

Expand your brands to new target markets

Compete along side the best digital agencies and corporate companies in SA

Promote creative excellence to new & existing clients

Clients gain greater understanding toward the Individual winners and their strategic inputs

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Winners Testimonials

Judges

Sponsors

NEWS

Online Magazines and Newspapers make the cut - 2021

If you are in the Online publishing sector, this ones for you! The Best Online Magazine/Newspaper Award has been introduced, as our newest category in 2021. This award recognises its distinguished approach to editorial content that helps to develop an engaging digital...

New Gen Awards announces its 2020 winners

The winners of the 2020 New Generation Social & Digital Media Awards were announced on Friday night during a 70 minute, live virtual awards ceremony, streamed live by Justpalm Studios. Stephen Paxton, founder and owner of the awards comments; setting a standard for others to...

The dawn of #NEWGENTV

The New Generation Social & Digital Media Awards are excited to announce the launch of New Gen TV which will broadcast online every Wednesday at 19:00. Having recently partnered with https://www.justpalm.com/ who are the awards official streaming partners, we have made full use...

NewGenTV


Fifth Episode #NEWGENTV

Fifth episode of New Gen TV featuring judges, Bokang Mabiletsa CEO at Mind Interactive and Marketing Director at Elite CV and Jared Pillai Head of Digital at Vizeum South Africa & Sub-Saharan Africa.

Sixth Episode #NewGenTV

Sixth episode of New Gen TV featuring Awards Bronze Sponsors, Disrupt Technology Advisors -MD, Kekeletso Molebatsi and MashUp Community Developments, Reginald Botha.

Fourth Episode #NEWGENTV

Episode Four, featuring Tara Turkington, CEO Flow Communications and Luzuko Koti, Marketing Director Nelson Mandela Foundation

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