Media giants & innovative partners on TV / RADIO / PRINT / OUTDOOR/ PR / ALTERNATE / DIGITAL / LIVE-STREAMING. 

ON-SITE DIGITAL support technology, AV, SOCIAL & MOBILE media teams (FOCUSED SPECIALISTS OR TARGETED ADS) 

“LI“ ( lifestyle Influencing) AMBASSADORS with TARGETED LIFESTYLE followings – Caste by our agencies in 12 parts of SA (MODELS, ACTORS, ARTISTS, CELEBS, SALES, MC's & PRO BLOGGERS) x 12 OFFICES. 

OWN ON-SITE, targeted & FEET drawing events or OUTSIDE CO-SHOWS with bulk feet at MALLS, SHIPS STADIUMS OR OTHER, SHIPS/ PARTNERS/ AUCTIONS. 

DATABASES & BRAND PARTNERS plus TALENTS NETWORKS into direct TARGETED INTERACTIONS, so as to grow COMMUNITIES/FOLLOWINGS. 

CREATIVE CONTENT for target demographics and more COMMUNITY/FOLLOWING generating, BRAND ACTIVATION'S teams. (ESPECIALLY CASTE & COACHED)

Contact CEO - Carlo Harris - Carlo@LS24COLAB.COM

MediaCom is the ”Content + Connections Agency”, working on behalf of brands to leverage their entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes. We achieve this because of the core belief that drives us – that everything is connected.

As a Level 2 B-BBEE company, we aren’t just invested in South African brands, but also in South African people. This is why we hold ourselves accountable to not only be leaders in brand community management, but also leaders in our communities. We do this by donating time and finances to various CSI projects, educational programmes, and career empowerment initiatives.

Jon Gericke is an award winning radio broadcaster and has been presenting SAfm's flagship sports show, SAfm Sports Special, for over 10 years.

Jon owns Pint Size Media, a multimedia and social media content creator.

Along with other talented individuals, Jon also owns and manages Niche Radio, an online podcast portal for up and coming broadcasters as well as veterans in the radio industry.

Jon has presented on TV and live to audiences across the country and makes a welcome return to the New Generation Awards.

R-Squared Digital offers a 360^O full house digital consultancy service specializing in Influencer Marketing solutions. 

Additionally, they also offer brand strategy and market research services. By partnering with advertising agencies, SMEs, large brands directly, along with web and digital start-ups in South Africa and internationally, they’re creating exciting, pioneering customised solutions.

R-Squared Digital, have sponsored the following New Generation Categories:

The New Generation Overall Agency Award

Best use of Social Media in a Loyalty Programme Campaign Award

Most Innovative Social Media Campaign by a Medium to Large Agency 

Claudelle Naidoo is an accomplished Marketing, Consumer & Media Research Specialist with 13 years of experience working across multi-million rand portfolios within organisations such as Nielsen SA, Media 24, Caxton, and Kagiso Media.  

Currently, Claudelle heads up MediaCom’s Analytics & Insights division, where she focuses on using technology and data modelling exercises to develop and execute insights that assist businesses in understanding the impact of their sales and marketing initiatives.

Claudelle considers herself to be a “changemaker” who finds a business problem, seeks a solution, and drives positive transformation for all stakeholders. As such, she was involved in the change in methodology and design of the Radio Audience Measurement Survey in South Africa; this involved sitting on the eight-man Tender Evaluation Committee and selecting a new supplier.

She has consequently developed a strong reputation in the industry for her ability to translate data into actionable insights with commercial value, which has led to her little black book of good relationships with some of South Africa’s top business leaders.

Over the last few years, Claudelle has been “giving back” and regularly lectures at Vega on topics that she is passionate about. In addition, she is also a qualified journalist who writes in her spare time for well-known sites such as Bizcommunity. 

Dale is a marketing and technology specialist and is the head of digital at The Jupiter Drawing Room Cape Town. He is also the Director of Technology for WPP’s Global Stream Africa un-conference. His diverse background spans 15 years across a number of industries like retail, automotive, healthcare, financial markets, education and advertising. 

He believes in the singularity, the first principle approach and the importance of having purpose. Dale has always been an early adopter and creative, whose passion is ignited when given the opportunity to combine marketing and technology to change perceptions, create value and capture the imagination of individuals and businesses.

In his spare time, Dale enjoys cooking, watching documentaries, collecting and drinking wine and travelling. 

A marketing and communications junkie with extensive experience in the sport and entertainment industry, Kieren has over 10 years’ experience in digital and PR, consulting to South Africa’s biggest corporates. 

Dani Morley has 17 years’ experience working with both local and global, traditional advertising and online innovation agencies. 

Dani’s philosophy and foundation is centred around growth of her clients as well as building, with her teams, a unique brand of customer intimacy and partnering strategically with them to deliver innovative marketing and advertising solutions. Her core skills include commercial and business development, client relationship and portfolio growth management.

She has worked across most verticals, including, but not limited to corporate, financial services, mining, petroleum, FMCG, QSR and fashion retail, tertiary educational institutions, as well as pharma and neutroceuticals.

Dani believes the role of digital needs agile delivery and an economising marketing spend, especially in the current economy. However, over and above the shared value clients expect of their agencies, the work needs to be strategically led and underpinned by creative excellence. Tapping into our clients’ purpose allows us to get closer to the point where our marketing really starts to make a difference.

Dani and her creative partner, Dylan Mclean, joined forces in June 2015, taking Connect Joe Public from a greenfield digital agency to a 48-man digital interactions agency delivering brand growth through four key areas:content, innovation, platform and experiences. 

A self-confessed digital addict, Lana Strydom has more than 18 years’ experience across digital channels, product development and marketing. 

She believes passionately that technology and innovation, when used in the right combination, can help make the world a better place. She currently leads Vodacom’s Digital Marketing team, delivering on all digital marketing requirements within the business, including paid, search, social, content and DCVM marketing, across all marketing segments. 

Lana previously headed Digital Marketing and Media for First National Bank, where she played a key role in establishing FNB as a recognised leader in digital and social marketing. She has also held positions at Absa, where she was channel manager for Mobile Portals, and at MTN SA, where she was senior manager for Portals and Interactive. Earlier in her career, she founded and managed a through-the-line advertising agency and spent some time with technology company Paracon Holdings, as divisional manager for Business Solutions.

Lana was recently voted as one of the 30 most influential women in digital in South Africa.

Stephen Paxton has over 20 years’ experience in marketing and sales, and has extensive knowledge of the digital media space.

A graphic designer by trade, Stephen worked at a number of leading publishing houses in the UK before moving to South Africa, where he joined Topco Media and progressed to the position of associate publisher on a number of well-known B2B magazines.

Stephen is a futurist, with an innovative character, who loves to embrace change and new technology. That said, he still maintains that it is vitally important for businesses to practise the human element of communication to succeed, especially with the rise of “bot dominance marketing”.

His favourite quote in life is from entrepreneur Alan Knott-Craig jnr: “Like in business, If you find yourself on a rocket heading to the moon, hold on tight, and if you should explode along the way at least you will be among the stars.”

Templar Wales's career has always been centred around creating engaging experiences for marketing, communications and systems through design, creative thinking and strategy. 

As chief marketing officer and head of Client Experience for Airborne, a fintech start-up, Templar was responsible for the brand and identity development, marketing strategy and the full client experience. For two years prior to this, as head of Digital for Investec Group Marketing, Templar led the development and execution of the brand’s digital marketing strategy. Before that Templar was a new media designer/developer at TBWA Tool Communications (South Africa's first integrated marketing agency), founder/ECD at Blink New Media (a fiercely independent digital agency) and MD/head of Strategy at Gloo (digital agency of the year for seven years running). 

Templar has collaborated with most of the major agencies in South Africa, and worked on most of the top brands in financial services and insurance, vehicle manufacturing, medical, tourism and hospitality, apparel, FMCG, and management and training. 

With a fairly full shelf of his own Loerie, Bookmark, Midas and Assegai awards, Templar has been on various judging panels, including the Loeries, for 12 years – once as chairman. 

He has spoken at numerous conferences and lectured at Wits, Vega, AAA, UJ and MediaTech, and sat on steering committees for the Wits and UJ New Media departments. Having scraped into MENSA, Templar uses his membership just to access the free monthly geek talks.

Tara Turkington founded Flow Communications in 2005. Flow specialises in social media, web and app development, content writing and editing, graphic design, digital marketing, public relations and media training. Today, Flow has more than 150 clients, including some well-known South African and international brands and organisations, and has completed work in more than 30 countries.

In the early part of her career, Tara was a journalist and university lecturer. Tara’s dream is to continue creating meaningful jobs, and to further develop Flow’s brand globally.

Gather Online is a fast-growing social media platform to gather and share what's on your mind with people on your wavelength. Designed for those who wish to expand their horizons and form meaningful connections, Gather Online offers a fun new approach to online networking. To find out more, sign up for free at www.gatheronline.com, or download the app for iOS or Android.

Bokang Mabiletsa is a brand builder with over 13 years’ experience in the digital marketing sector, and has served both top international and local companies. He has worked on over 500 online digital projects, including work for clients such as Barloworld, Anglo American, L’Oreal, Telkom, Bidvest, Tiger Brands and many others. 

As a director at Mind Interactive for the past 10 years, Bokang has grown his strengths to include digital transformation, project management, leadership, strategy, social media marketing, and web and app development, and he has a fine eye for creative designs. 

Bokang serves on various university advisory boards in web and application development, and he is active and passionate about educating and inspiring students in the digital space.

Jeff Siepman is a multi-award winning designer with over two decades’ experience in both traditional and digital advertising. He has worked with a multitude of brands across various industries, both locally and internationally, including Absa, Barclays, Jaguar, Land Rover, Danone, Russell Hobbs, Cadbury and Telkom, to name a few.

Alex Honegger is the social media and digital marketing account manager at Cambial Communications. He is responsible for strategy and implementation of digital campaigns, as well as the management of his clients’ digital assets.

Alex has been at Cambial since 2015, after having worked as a consultant for several years. He has previous experience as the COO of an SME e-commerce and wholesale business based in Johannesburg, where he honed his digital media marketing knowledge and skills.

Having studied commerce at Wits University and Unisa, he possesses a keen interest in finance and investments, and is working towards creating a larger offering in investor relations at Cambial.

Entrepreneur. Perfectionist. High-octane creative director. Innovative strategist. Digital evangelist. Before co-founding G&G Digital, Desiree Gullan worked at the big-three creative agencies in South Africa, for a boutique agency in Singapore and had her own consultancy. Experience has taught her important lessons about creativity, innovation and how to produce work that breaks through.

Desiree is an unrelenting perfectionist with a passion for well-crafted work that resonates with people. She believes no matter how large or small the budget, real passion shines through, and results in work that stands out and adds value to clients, their brands and consumers’ lives.

A tough creative director who expects nothing but exceptional from her team, Desiree brings the same austerity to the New Generation panel of judges.

Our head judge, Gillian Findlay, has over 30 years’ experience in the financial and investment field, and also has extensive experience in a variety of financial media, having worked for both the Financial Mail and Finweek.

She was a panellist on the weekly TV programme Diagonal Street, winning the coveted Panellist of the Year Award twice. She contributed to the TV economics programmes Egoli and Gauteng, aimed at Zulu- and Sotho-speaking viewers.

She is a member of the Investment Analysts’ Society of South Africa, the Economic Society of South Africa and the Institute of Directors, and is Accredited in Public Relations by PRISA, the South African industry body. Gillian is a former chairman of the Public Relations Consultancy Chapter (PRCC), has sat on the Board of PRISA and has represented the PRCC on the Council for Communication Management.

Brett StClair, the ex-Googler turned digital banker and African digital disrupter, has over 20 years’ experience in the global digital landscape. Brett helps organisations, large and small, to understand why digital disruption is occurring and how they can be part of this movement.

Brett has over 10 years’ proven experience in working to build global successes at Admob (the world's largest mobile advertising network), Android, YouTube, Google and through cloud computing. Brett has since gone on to rebuild Barclays Africa’s digital landscape, earning him and his team a number of awards and accolades.

Brett is an energetic, empathetic and passionate speaker, who translates the world of technology into entertaining and actionable layman's terms. One can hear Brett’s thoughts on the CliffCentral show, Futurology, at noon every Wednesday.

Astrid has offered her extensive experience in media, marketing and communications to corporates, SMEs, and creative and buying agencies for the past 12 years. She has more than 25 years’ experience in media, beginning her career as a radio journalist and broadcaster and then transitioning to television as a producer, presenter and executive producer. 

She was part of the duo that conceptualised and launched South Africa’s first ever business-dedicated television channel, Summit TV, in 1999, and a few years later launched The Home Channel on the DStv platform. 

She has anchored and produced content across a range of genres over the years, including business, finance, lifestyle, technology, motoring, and news and current affairs. Her move to the Naspers Group in 2004 introduced her to the digital space, and she went solo as a consultant and content creator in 2009.

Astrid’s work focuses primarily on helping clients craft and execute 360-degree digital marketing plans and tactics, leveraging an appropriate mix of owned, earned and paid media.

Kenneth Garvie started his digital career in 2000, thus making him one of the most experienced digital marketers currently. Since the introduction of the internet in 1996, few individuals can match his time spent in pure digital environments. 

Kenneth holds an honours degree in marketing and with a strong technical background his understanding of technologies and social platforms is a major advantage. It has allowed him to grow direct relationships with top industry partners, which continue to enhance his digital footprint. 

Over the course of his career he has built three digital companies from the ground up: Eurocom, Havas Digital (formally Euro RSCG) and DDB Digital. In all three instances the division was started with a single person. The companies still operate to this day and operate successfully. 

Kenneth has worked internationally –The Netherlands, Sweden, France and Germany –which allowed him to build a skill set that is both valuable for the agency and the clients within the stable. 

He has won awards both locally and internationally and has worked on brands in various sectors and industries. With a wide range and understanding of digital eco-systems, Kenneth is able to build and streamline business structures to suit clients’ needs and expectations. 

He believes that technology provides the power to shape not only the industry but the world and this, along with his vast experience,puts him at the forefront of digital innovation.

Prakash Patel is a seasoned tradigitalist – one whose expertise spans both the traditional marketing and digital realms – with over 20 years’ experience. Previously CEO of Prezence and head of digital for FCB SA, he is a strategist in a suit, an innovator, a creative in disguise and a firm believer that all things are possible, using technology as the enabler and creative as the ideator.

He is an active thought leadership writer, speaker and judge for both local and international awards (including SXSW and Webby).