The WesBank New Generation Awards: “We move with You.”
"A New Gen Award is more than an accolade—it is a validation of excellence in an era of rapid digital shift. It represents the moment where raw data meets creative brilliance, and where the industry’s most impactful strategies are officially codified into legacy." — Stephen Paxton, Founder of the New Gen Awards.
"As we enter our 14th year, the New Generation Awards continue to serve as the definitive benchmark for South Africa’s digital landscape. Recognized as the country’s largest independent, performance-based accolades, we celebrate the pinnacle of achievement across social-first marketing, digital media, AI, creativity, integrated marketing, and online technology. They highlight those who implement creative strategies and leverage advanced technology to enhance their brands and products, effectively addressing the evolving demands of today’s consumers.
For the second consecutive year, we are honoured to welcome back WesBank as our Platinum Headline Naming Sponsor. In celebration of this continued partnership, the awards will be titled The WesBank New Generation Awards through May 2027, reflecting our sustained commitment to excellence in the digital landscape.
Over the past 13 years, New Gen has processed over 6,000 submissions from corporates, agencies, students, individuals, and brands and bestowed more than 1,700 accolades, codifying the industry’s most impactful work into a lasting legacy. Across 60 specialized categories, we provide a rigorous platform for leading brands and agencies to showcase the 'Architecture of Leadership'—demonstrating how disruptive creativity and cutting-edge tech drive measurable ROI.
CRUCIAL 2026 ENTRY MILESTONES:
- Eligibility Period: Work must have been active between 01 May 2025 and 12 June 2026.
- Early-Bird Window (15% Saving): 10 April – 30 April 2026
- Standard Entry Period: 01 May – 03 July 2026
- Late Entry Phase (10% Surcharge): 06 July – 17 July 2026
Witness the evolution of the awards at our most immersive Johannesburg ceremony yet!
“The 2026 Awards Gala marks a bold new era for the New Gen legacy. We have refined every detail to create a sleeker, sharper, and more impactful ceremony that honours the pace of the digital world. New Gen is shedding the traditional to embrace the dynamic, with a minimalist, industrial setting, creating a stage dedicated to the work and people behind it. Mark your calendars for September 23rd—the night Johannesburg witnesses the pinnacle of South African digital achievement.”
Interested in positioning your brand at the forefront of the 2026 Awards? To explore our bespoke sponsorship packages, please contact stephen@newgenawards.co.za.
Previous Sponsors include: Unilever SA, Endemol, Old Mutual, Liquorice, Standard Bank, Brave Group/Forge by Brave, Volkswagen Financial Services South Africa, MediaCom, FujiFilm SA, Supersonic/MTN, WeGather, Futuretech Media, YOUKNOW Digital, Brandwatch, JustPalm TV, Arc Interactive, Joe Public, Disrupt Technology Advisors, Wunderman Thompson/VML, Helm Digital, Wimpy South Africa, Algorithm Agency, and our current headline sponsor in 2025 & 2026, WesBank.
SCROLL DOWN FOR THE 2026 ENTRY FEES: