About the awards

For more than a decade now, New Gen awards have been a symbol of recognition and celebration for the true leaders in South Africa's communication, media, and digital technology sectors, as well as the top tertiary education institutes. 

They inspire us to strive for excellence and push the boundaries of innovation, setting new standards of success that we can all aspire to.

With 60 industry-specific categories, the New Generation Awards are the most prestigious performance-related, independent digital media awards program in the country. They acknowledge exceptional and innovative result-driven marketing campaigns, the best use of social and digital media, as well as traditional marketing, and cutting-edge tech solutions employed by leading companies, agencies, and individuals to promote their brands and products in disruptive and pioneering ways.

Entries will be considered for work that has been commercially launched in South Africa between 01 May 2023, and 14 June 2024.

The entry deadline is Friday, 12 July - COB

The categories include corporate awards, agency awards, online media and tools awards, student and individual awards, and the main overall awards categories. The 2024 finalists will be announced at the end of August. 

This year's winners will be announced live at the awards gala ceremony, on Thursday, 26th September, at The Hilton Hotel, Sandton. (soon to be rebranded as) NH SANDTON.

Reasons to enter

- Boost employee morale & enhance company performance.
- Winning brands have seen greater client appreciation, which helps to maintain their competitive advantage.
- Over 50 industry-focused categories to enter.
- Attract South Africa's best talent, to work for your business.
- Showcase cutting-edge work across multiple media disciplines.
- Winning brands are an attractive option for consumers.
- Compete alongside the best digital agencies & corporates in SA.
- Promote creative excellence to new & existing clients.
- Clients better understand the Individual winners and their strategic inputs across campaigns.
- Flash the New Gen logo across your stationery, for 12 months.
- Add winning work to your pitches and stand out from the rest.


  • Dustin Carr 2 1

    Dustin Carr, Business Development Director, Clockwork

    Dustin Carr is the driving force behind Clockwork's sales and marketing initiatives, serving as the Business Development Director. With a keen eye for market dynamics, he shapes the agency's strategic direction and ensures its continued success.
  • Andrew

    Andrew Berry, Managing Director & Founder, The Bread

    Andrew Berry isn’t really an awards guy, which is ironic considering he co-founded one of South Africa’s most talked-about brand consultancies and is here to judge the New Gen Awards. He is, however, a creative guy, and a brand guy who's...
  • Emma 3

    Emma Odendaal, Content Strategy Director of DENTSU CREATIVE South Africa

    Emma is a digital and content strategist and team lead with 18 years of experience in creative, content marketing, and advertising, Emma is currently the Content Strategy Director of DENTSU CREATIVE South Africa, working...
  • Arpan pic

    Arpan Sur, Senior Director, Marketing- Sub Saharan Africa at Mondelēz International

    Arpan Sur is the Marketing Lead for Mondelēz International in Sub-Saharan Africa (SSA). He is a member of the SSA Business Unit Leadership team and is responsible for all marketing...
  • Marco

    Marco Russolillo, Group Executive Creative Director, Hoorah.

    "With over two decades of experience in advertising, Marco is a dedicated professional known for his creative vision and commitment to innovation. Currently serving as the Group Executive Creative Director at Hoorah, Marco has had the privilege...
  • Sunaina Parbhu

    Sunaina Parbhu - Portfolio Manager, Social Media and Content Marketing, Vodacom

    Sunaina is a digital, social media, and content marketing expert at Vodacom with over 15 years of experience in the digital marketing landscape. She is passionate about purpose-led initiatives...
  • Jeremy profile 1

    Jeremy Crowder - Managing Partner at Dialogue

    With 22 years of award-winning industry experience behind him as a suit and no-nonsense client-whisperer in some of SA’s top agencies, Jeremy knows all sides of the brand business better than most – both in terms of what works, what doesn’t...
  • Nadia

    Nadia Aniff, Head of Brand & Innovation at Cape Town Tourism & Love Cape Town

    Nadia is a Broadcast Media and Tourism Marketing Specialist, with a penchant for storytelling. She has lent her expertise to more than 50 brands and is currently writing her thesis on Marketing Under Disruptive Conditions...
  • James4

    James Moffatt, CEO and co-founder at Promise Group

    James is the CEO and co-founder at Promise, which he co-established with no clients or start-up capital in 2005. Since then, it has grown into an award-winning full-service through-the-line agency...
  • Audrey

    Audrey Naidoo - Digital Marketing Lead, Absa

    Audrey is a digital marketing activist, podcaster, influencer, public speaker & and members of various professional bodies: Head IAB Brand Council, MMA, CMO Advisory Council for Africa & MASA Chartered Marketer...
  • Capture Merissa

    Merissa Himraj, CEO - SSA - Wavemaker: No.1 Most Admired Media Agency Professional in SA: SCOPEN Report 2024

    Merissa Himraj the CEO of Wavemaker South Africa is focused on driving the agency's strategic vision and growth objectives to ensure business longevity and success...
  • Astrid Staegemann Media Director

    Astrid Staegemann - Media Director, iProspect South Africa.

    Astrid is passionate about work that performs and inspires and strives to deliver the unexpected for brands. Her interest lies in sustainable approaches and practices. Astrid thrives on leading a dynamic agency team...
  • Capture Firdous

    Firdous Osman, Group Managing Director at Boom Group SA | Global Woman Leader 2022

    Firdous Osman, Group Managing Director at Boom Group SA. Former Managing Director at Saatchi & Saatchi SA, Publicis Groupe, has 20 years’ experience in the ad industry. Most of which she spent at Ogilvy SA...
  • Astrid Ascar

    Astrid Ascar – Chief Growth Officer at VML - Head Judge

    Head Judge, Astrid has over 30 years’ experience in marketing, communications, and media. She started her career as a journalist, presenter, and radio & TV executive producer, and over the years has worked for media brands including DStv...
  • Mj Pic 1

    MJ Khan - Head of Group Digital Communications at Sasol

    MJ Khan is an award-winning digital strategist, academic, keynote speaker, and proud husband and father. He heads up group digital communications at Sasol, a global chemical and energy company...
  • RAY200

    Ray Langa - Group Chief Executive: South Africa, LEAGAS DELANEY

    “Ray is a distinguished marketing professional who has ascended to become one of South Africa's foremost advertising agency leaders. As the Group CEO of Leagas Delaney Group South Africa, Ray spearheads the growth and innovation...
  • Prakash

    Prakash Patel – Senior Marketing and Executive Director, ForKeeps

    Prakash Patel is an established and award-winning accomplished Senior Marketing and Digital Executive – one whose expertise spans both the digital, data, traditional marketing, branding, and strategy realms – with over 25 years’...
  • Darren

    Darren Leishman - Cofounder & CEO, Spitfire Inbound

    Darren Leishman is the Managing Director and Co-founder of Spitfire Inbound, a leading inbound marketing, sales, and service consultancy based in South Africa. With over 26 years of experience in the advertising, digital, and design industries...
  • IMG 0760 LEBONEW

    Lebo Madiba - Managing Director, PR Powerhouse

    Lebo Madiba leads PR Powerhouse as Founder and Managing Director, drawing on over two decades of expertise in strategic communications and corporate reputation management. With a solid foundation in International Communications...
  • Capture Dani

    Dani Morley - Executive Head of Growth for Shyft, Standard Bank

    Prior to Standard Bank, Dani was Chief Executive Officer of Digital Optimization, a technology-driven, digital media business called Digital Optimization, enabling robust performance media solutions...
  • Capturetara

    Tara Turkington – CEO, Flow Communications

    Tara Turkington founded Flow Communications in 2005. Flow specialises in social media, web and app development, content writing and editing, graphic design, digital marketing, public relations, and media training....
  • Capture stevie

    Stephen Paxton, Founding Director, New Generation Awards - Does not judge...

    Stephen is an entrepreneur and marketing professional with 25 years of local and international experience. Before moving to South Africa in 2000, Stephen studied art, photography, and graphic design for 6 years in the UK...

Awards Sponsors & Media Partners

  • MM web logo 1146x200 2
  • WM2024
  • Flow Logo On White
  • Capturenhjozi

Entry fees

2024 entry fees: Prices ex VAT

  • R1,750 per entry/category for all entries submitted into Corporate Categories, Agency Categories, and Online Media and Tools Categories.

  • R1,850 per entry/category for all entries submitted into Main Overall Award Categories.

  • R950.00 per entry submitted into the Best Individual Influencer Marketer Category.

  • R800.00 - Student Rate per entry - Individual and Group Submissions.

Our accounts department will issue you an invoice once we have received your submissions. Full payment is required for all entry submissions by the latest Friday, 26 July prior to judging. 

Payment Method - Standard eft - We do not accept Credit Card payments.

NO REFUNDS: Under no circumstances ‘will refunds be issued to entrants/clients, for any fees or costs, relating to entries, seats, or sponsorships into the New Gen Awards.




KCP The New Generation awards 2023 117

Entries are open for the 2024 New Generation Awards

June 06, 2024

📢 Hey everyone, it's time to rally your agency and corporate teams. Entries for the 12th annual New Generation Awards have been open since 01 May, and will close on Friday, 12 July - COB. Let's aim for greatness!

Kcp The New Generation Awards 2023 117

The 2023 New Generation Awards Winners Have Been Announced

October 11, 2023

Capture Excited Finalists

Finalists announced for the 2023 New Generation Awards

August 30, 2023


2022 New Generation Award Winners Announced

October 11, 2022

The 10th Annual instalment of The New Generation Social and Digital Media Awards winners have been announced.