Head Judge, Astrid Ascar, has over 30 years of experience in marketing, communications, and media. She describes herself as a storyteller who has little time for jargon and complicated concepts when she’s helping clients sell their brands, products, and services.

She started her career as a journalist-presenter and radio & TV executive producer, and over the early years of her broadcast days, worked for media brands including Carte Blanche, Summit TV (now Business Day TV), The Home Channel, CNBC Africa, SABC TV, SAfm, Highveld and Hot919 fm.

In 2004, she made the transition from TV and radio to what at the time was called “new media” – it was the early days of what would grow into the digital landscape. She worked as part of the team that ran South Africa’s first-ever mobile broadcast TV trials, working alongside MTN, Vodacom, and Cell C, handset manufacturers, and DStv and local content providers to eventually launch South Africa’s first-ever mobile TV offering, DStv Mobile.

By 2009 Astrid was working as an independent consultant helping clients and agencies across a range of disciplines – traditional and digital marketing and communications strategies, content creation and production, site audits and optimisation including UI and UX, and helping brands craft and implement integrated marketing strategies across owned, earned and paid channels, with a particular focus on understanding how to translate data analytics into audience and content insights.

She also continued to MC, give talks, facilitate workshops and conferences, and offer training in media interview skills, presentation skills, crisis comms, and a host of digital marketing-related topics.

She fulfilled the role of shaping and driving the IAB’s first-ever education and transformation council while she ran her consultancy and production business, discovering a passion point for mentoring and training younger talent that has become a trademark characteristic of her daily interactions.

In 2018, she joined Wunderman, which later merged with JWT to become Wunderman Thompson, as Chief Strategy Officer. As the agency group in South Africa expanded, she advanced to the position of Chief Growth and Marketing Officer.

Astrid remains with the group, now VML South Africa, as Chief Growth Officer, and is equally at ease driving a pitch and presenting to clients as she is in writing copy and shaping strategies. Her roots as a business journalist mean she can adapt to B2C and B2B challenges with ease, and she has a specific interest in helping clients and agencies navigate the converged worlds of creative, content, data, and commerce.

Mondré Bremner is an award-winning digital marketing strategist with over a decade of experience leading social, content, and digital transformation across Africa. At Nedbank, he spearheads the group’s digital channel strategy, overseeing the group’s social media presence across eight brands and markets. 

His work has earned industry recognition, including a 2024 Nedbank Group Team Achiever Award and a ranking on the 2022 Loeries MEA Brand Marketing Manager list. Mondré brings deep expertise in brand building, digital innovation, and integrated content strategy to the 2025 New Generation Social Media Awards judging panel.

Roxana Ravjee is a seasoned marketing and agency executive with a track record of building high-performance organisations at the intersection of creativity, culture, and commercial growth.

Roxana Ravjee is the ex CEO of dentsu South Africa. Her role as CEO saw her oversee six agencies and a team of over 422 people across media (Carat and iProspect), creative (Dentsu Creative Johannesburg and Cape Town), experiences (dentsu X), and supporting units (Dentsu Performance and Amplified). With more than 20 years in the marketing and advertising industry, Roxana brings a sharp understanding of strategy, innovation, and through-the-line solutions. Her leadership is rooted in building inclusive cultures, expanding influence, and creating access to opportunities for underrepresented groups.

Before joining dentsu, Roxana served as the Managing Director of Publicis Commerce, where she played dual roles within the TCC Groupe and the Publicis Group(17 Years). Her leadership was instrumental in retaining and nurturing client relationships during periods of mergers and acquisitions. 

Since taking the helm at dentsu South Africa, being one of the youngest CEO's at 40, Roxana has prioritised immersing herself in the company's operations, focusing on understanding its journey and aligning with its vision. She emphasizes the importance of connecting with both staff and clients to foster a supportive and dynamic work environment. Under her leadership, the agency has seen significant growth and innovation, particularly in the realms of marketing, media, creativity, and data. 

Roxana is a strong advocate for empowering women and youth. She is proud to lead a 100% female executive committee and has executed a successful internship programme that has seen many former interns rise to senior leadership positions within the company. Additionally, she supports a bursary scheme aligned with dentsu's commitment to skills development and further education. 

In recognition of her leadership and contributions to the industry, Roxana was nominated for Top Women Leader in the Professional & Support Services category at the Standard Bank Top Women Awards in both 2024 and 2025, as well as for the Nedbank Oliver Business Leader of the Year award in 2025. 

Beyond her professional achievements, Roxana has sat on the ACA board for the past 2 years and was a previous member of the AMF board.

Her career is marked by a blend of business acumen, entrepreneurial endeavours, and a passion for creating innovative campaigns. Ravjee’s commitment to fostering a positive work environment and her dedication to delivering exceptional outcomes continue to drive her success.

Roxana is driven by “being true and unique” in every approach, and this attests to her successes and passion.  

Life/Business Philosophy:

Stay true to yourself, step into the future with confidence, resilience, and authenticity, and let your uniqueness shine: Be You and own it!!!

A people-first leader with deep commercial instincts, Roxana has built her reputation on delivering growth through transformation, whether expanding an agency's footprint, scaling creative capability, or championing the talent and teams that bring ideas to life. She serves on the ACA Board and remains actively committed to youth empowerment and industry development.

Tristan is Head of Innovation across Ogilvy South Africa, following his role as Head of Creative Technology and Creative Partner at Ogilvy One, where he led multidisciplinary teams, the Innovation Lab and the Creative Technology Academy.

With more than 16 years of experience spanning UX/UI, innovation, interactive platforms and experience design, he has delivered award-winning work, judged Craft, Code and Innovation awards, established innovation labs, driven AI adoption and mentored teams at the intersection of creativity and technology.

His experience covers local and global brands across a wide range of industries, with work spanning TTL, digital, creative technology, experience design, AI and craft.

Thato is known for delivering standout, multi-award-winning marketing campaigns that drive business results. With extensive experience at Vodacom, she’s led some of the company's most impactful work, including the 30th birthday campaign.

She specialises in digital media, integrated campaign management, and content marketing strategies. Known for optimising budgets, aligning diverse stakeholders, and driving award-winning initiatives like the Cannes Lions-winning purpose-led Anti-Hijack campaign.

She’s worked across diverse sectors, including Financial Services, Mass, Youth and High Value customer segments, Digital Lifestyle Services (Video Streaming, Gaming, and Music), Employer Brand, Sponsorships and Foundation. Notably, she was ranked 18th in Africa and Middle East’s Ranking of Marketing Managers at the Loeries 2022.

Fun fact: despite fearing animals, Thato's first job was at the Bloemfontein zoo. She took on this challenge to conquer her fears and step out of her comfort zone. This experience shaped her approach to thinking and creativity, driving her passion for purpose-led campaigns and making a real impact. It's this fearless attitude that has led to her dedication to causes that matter.

Currently, she oversees Brand, Network, Foundation and Employer Brand portfolios, ensuring brand stories connect meaningfully with audiences.

Due to a tragic misreading of the 2001 cinematic masterpiece "Josie and the Pussycats", Lauren works in advertising. As a Senior Social Art Director at Boundless, Lauren gets paid to be chronically online, make cool things, and cause mischief. 

Outside of the office, Lauren likes to be chronically online, make cool things, and cause mischief, but without fiscal compensation. 

Nick van Zyl-Smith is the CEO of Naritive, an African-born advertising technology company focused on helping brands and agencies earn, measure, and convert human attention. 

Under his leadership, Naritive has built attention-led advertising solutions that turn digital media into richer, more interactive, and more measurable brand experiences for clients in South Africa, East and West Africa, and the UK.

With over 20 years of experience in digital innovation and agency start-up environments, Dani joined Standard Bank in 2022, leading the growth strategy for the award-winning global retail forex & investment app, “Shyft”.

Her role includes maintaining Shyft’s position and relevance in the market as the number one retail foreign exchange platform for forex, investments, international payments, travel & shopping, utilizing Shyft’s digital platform capabilities to deliver these services to individuals across Africa. In May of 2024, her role was expanded to include developing and managing the growth strategy for three additional investment products, namely Autoshare Invest, Webtrader, and Online Share Trading.

Bringing an honest, robust opinion and understanding of what excellence should be in the field of performance media, innovation, and fintech, she has worked with - and helped grow - some of the best local and international companies, brands, agencies, and platforms.

Xolisa Koyana is a South African creative thinker with a passion for helping brands connect with people in ways that feel meaningful, culturally relevant, and human.

As part of Penquin Airtime (Pty) Ltd, Xolisa works across strategy, marketing, activations, content, and brand development, contributing to campaigns that turn business objectives into memorable consumer experiences. With experience on brands such as Suzuki South Africa, Xolisa brings a balance of strategic clarity, creative energy, and a strong understanding of the South African market.

Driven by the belief that brands should not simply add to the noise, Xolisa’s work is centred on creating trusted voices, memorable stories, and experiences that people can genuinely connect with. Their approach blends insight, culture, creativity, and purpose with a distinct Mzansi flavour that speaks to real people in real moments.

Xolisa’s mission is to redefine how brands show up in people’s lives: not just as products or campaigns, but as meaningful companions that understand, support, and inspire their audiences.

Barry Louzada is the Founder and Managing Director of Mettlestate, one of Africa's largest gaming and esports platforms, connecting brands with more than 7 million gamers through tournaments, creators, grassroots communities, universities and live events. 

Over the past decade, Barry has helped some of South Africa's leading brands navigate the rapidly evolving gaming landscape, developing award-winning campaigns that drive meaningful engagement with highly connected digital audiences. His expertise spans strategy, community building, experiential marketing, content and sponsorship, making him a recognised authority on the role gaming plays in shaping modern consumer culture. 

As a pioneer of South African esports and gaming marketing, Barry continues to work at the forefront of how brands build relevance, loyalty and impact within one of the world's fastest-growing entertainment sectors.

Dashni Vilakazi is a dynamic leader in the media and marketing industry, bringing over two decades of expertise to the field. As the Managing Director of The MediaShop, South Africa’s largest media agency, she has led the agency to numerous accolades, including being recognized as a Top Agency for 12 consecutive years and winning Media Agency of the Year at the 2023 and 2024 AdFocus, Most Awards, and MarkLives under her leadership.

Before her role at The MediaShop, Dashni spent 12 years as Head of Marketing and General Manager of Marketing at Absa and Old Mutual, shaping strategic marketing initiatives for two of South Africa’s leading financial institutions. Her extensive experience spans financial services, FMCG, telecoms, QSR, retail, and beverages, with successful projects executed across global markets, including Lagos, Hong Kong, London, New York, and India.

Academically, Dashni holds a Master of Business Administration (MBA), graduating Cum Laude, and is also a certified board director, having completed her qualification at the Institute of Directors South Africa (IoDSA). Her governance expertise further strengthens her ability to drive strategic decision-making at the highest levels.

Passionate about knowledge-sharing, she has lectured at AAA and Red & Yellow Advertising Schools, presented at industry conferences, and co-hosted a radio talk show with Michael Avery on branding and marketing trends. Her commitment to the industry extends to her role as a jury member for prestigious advertising and creative awards, having served on the Effie Awards South Africa jury multiple times and, most recently, on the Cannes Lions 2024 jury. In 2025, Dashni is a Jury Member for the Global White Square International Marketing & Advertising Festival.

With a wealth of experience, strong leadership credentials, and a deep understanding of media and marketing, Dashni continues to shape the future of the industry through leadership, mentorship, and strategic innovation.

With more than 25 years of experience in the media, advertising, and communications industry, Celia Collins is a highly accomplished business leader known for driving growth, transformation, and innovation across Africa. 

Her career began in finance and administration, where she developed a strong commercial foundation before transitioning into advertising in 1998. Since then, she has played a pivotal role in building and expanding media operations across the African continent, establishing affiliate networks in over 37 markets and working with leading global brands.

Throughout her career, Celia has held senior leadership positions at Publicis Media, Omnicom Media Group, Dentsu Aegis Network, Carat, and Starcom. She has consistently delivered exceptional business results, including tripling agency revenues, leading award-winning teams, and driving significant organizational growth. 

A passionate advocate for media research, talent development, and industry advancement, Celia serves as Vice President of the Pan-African Media Research Organization (PAMRO) and has contributed extensively to organizations such as the Marketing Research Foundation, Advertising Media Forum, and various mentorship initiatives. 

Her contributions have been recognized through numerous industry accolades, including PAMRO Achiever of the Year, the President's Baobab Award, Media Agency Legend Award, and multiple Agency of the Year honors.

Yvette is an experienced digital media and performance marketing leader with over a decade of experience driving strategic growth for global brands across Sub-Saharan Africa.

She leads Lucid, a digital performance agency of 60 specialists built for what marketing needs now — clarity, action, and results. I've spent the last 10+ years working across various roles in the digital landscape, which has given me a unique set of skills, all of which have landed me in performance marketing, driving digital transformation for brands like L’Oréal and Nedbank across Africa. I am always pushing for smarter media, stronger teams, and strategies that move the needle.

Yvette has worked across leading South African brands in finance, beauty, auto, retail, QSR, and telecoms — navigating both scale and complexity. That range has shaped how I approach digital: grounded in business outcomes, not buzzwords. I care about the craft, not the noise — and I bring that mindset into every brief, boardroom, or judging panel I’m part of.

Rob Garden is the Creative Lead at Mscsports, leading integrated creative solutions across sponsorship, brand experience, and communications.

With more than 13 years’ experience in sponsorship and sports marketing, he has worked with leading brands in South Africa and the UK, including Heineken, Engen, Telkom, SuperSport, Nedbank and KFC.

Over the course of his career, Garden has conceptualised and led some of South Africa’s most recognised sponsorship campaigns, creating work delivering both creative impact and measurable business results. His work has earned recognition through multiple local and international awards programmes, including several New Generation Awards.

Courtney Chapple is an award-winning marketing and innovation leader with over 15 years of experience spanning creative strategy, client leadership, and AI-driven transformation. Currently serving as the Director of AI and New Business at the Brave Group, she spearheads Forge – the agency’s cutting-edge AI division – delivering marketing solutions with unprecedented speed and creativity.

Under her leadership, Forge has reduced turnaround times by 86%, redefining how briefs are executed across strategy, design, video, and production.

Katie Alomia is a senior marketing and growth leader with over 20 years of experience across financial services and FMCG, having held leadership roles at Old Mutual, Discovery Vitality, SAB, Heineken and TNS Kantar. She has built her career where customer insight, commercial strategy and growth execution meet, working across South Africa, Sub-Saharan Africa, the UK and the Netherlands.

Her work spans loyalty and customer lifecycle programmes, proposition development, digital growth and go-to-market strategy. She is known for bringing clarity to complex briefs and the kind of fresh thinking that helps teams and organisations move forward with confidence.

As a judge, Katie brings the perspective of someone who has worked at every layer of the marketing function, knows the difference between work that looks good and work that actually delivers, and genuinely cares about seeing the next generation of marketing talent recognised and celebrated.

Lee has over 15 years’ marketing experience across various FMCG businesses where she has worked in markets across the African continent. Most recently, Lee has been leading RCL’s Digital and AI growth strategy and execution agenda. She describes herself as endlessly curious, an early adopter, and a passion for brands that build deep consumer connection. 

With 23 years of award-winning industry experience behind him as a suit and no-nonsense client-whisperer in some of SA’s top agencies, Jeremy knows all sides of the brand business better than most – both in terms of what works, what doesn’t work anymore, and how to change it.

Jeremy began his career at Grey G2, spearheading the innovation strategy for BAT. He then joined Jupiter Drawing Room Cape Town, heading up the beverages business unit, producing some of the country’s most memorable advertising campaigns.

After a short sabbatical in Argentina working on a cattle farm, he returned to South Africa and was snapped up by Leo Burnett to run the Philip Morris account.

In 2014, he rejoined Jupiter Drawing Rooms as Client Service Director.

In 2021, Jeremy connected with award-winning agency Dialogue as Managing Partner to restructure its service offering and lead new business development. Jeremy is a fearless disruptor of the traditional agency model.

I’m a seasoned advertising & marketing professional with 18+ experience managing advertising departments at local, regional, and global companies. As an advertising enthusiast, I’ve worked with companies from a variety of industries such as Telecoms, FMCG, Tech, Construction, as well as Food & Bev.

I thrive in managing projects, and as a teen, my family aptly called me The Ringleader for that very reason. My career started in Event management, and as an organization, we created experiences throughout East, West, and Southern Africa, where I learned tools to create consumer experiences as well as make brands relevant in key markets.

While managing experiential activities in East & West Africa, I received an opportunity to branch into the advertising division. There, I combined my passion for planning and love for creative ideas to develop through-the-line campaigns, resulting in achieving operational and business growth.

With a knack for transforming business, leveraging customer data, consumer insights, as well as customer trends, we achieved organization goals and targets, changing the category as well as making our clients famous.

I’m passionate about mentoring and enriching people's lives through emotional intelligence so that they can be their best selves in a high-performance team. Outside of the office, I’m committed to education and tutoring through the Association for Communication and Advertising, i.e., ACA, of which I’m also a board member.

And last but not least…I’m a dog mom to Young Master Bentley, who is my pandemic baby and keeps me on my toes every day!

Justine Nienaber is the Co-Founder of Punkystarfish, an award-winning digital marketing agency known for helping brands build meaningful connections through social media, digital strategy, influencer marketing, and content production.

With more than 14 years of experience in digital marketing, Justine has worked with some of South Africa’s leading brands across FMCG, retail, automotive, hospitality and corporate sectors. Her expertise spans digital strategy, content development, paid media, and influencer marketing with a passion for creating work that is both creatively engaging and commercially effective.

As a founder, Justine has played a key role in growing Punkystarfish from a boutique agency into a trusted strategic partner for local and international brands. She is passionate about building strong client relationships, mentoring talent, and championing marketing that delivers real business impact.

While she is proud of the awards and recognition the agency has received, her greatest achievement remains helping brands and people grow through smart strategy, great creativity, and authentic human connection.

Duduzile Ngomane is the Creative Director at CREACHA with almost 2 decades of experience in branding and visual identity. Being a hands-on creative means she judges from inside the process, with firsthand experience of the grit and grind behind delivering top notch creative. She's a fan of concepts that earn their place rather than shout for attention.

Dudu has an Honours degree in Psychology and a Diploma in Visual Communications, which means she's as interested in why an idea will resonate with humans, as she is in how it looks.

Outside the studio, her influences are unapologetically her own. Car culture, illustration, and sneaker design feed a visual language that's bold with colour and texture. It shows up just in her personal style and her environment. 

For Dudu, it's simple. Creativity should work for the brand and do right by the people on the other end of it.

Jamie-Leigh is a dynamic leader in digital marketing, specialising in strategic growth, business development, and brand positioning. As Director of Growth & Development at Algorithm, she drives high-impact marketing initiatives, industry thought leadership, and executive client engagement. With a passion for innovation and Extreme Partnership, Jamie-Leigh is committed to transforming digital performance through data-led strategies and meaningful collaboration.

Darren Morris is the founder and CEO of Lucky Hustle, a digital-first creative agency built for brands and bold CMOs ready to push boundaries. Under his leadership, it has grown into an agency with an international footprint, spanning brand strategy, content production, brave creative and culture-led campaigns. 

A prominent voice on creativity and AI, Darren Morris pairs commercial sharpness with a purpose-driven belief that doing good and doing well can coexist. He joins the Newgen Awards jury championing brave, original, culture-first work.

Merissa Himraj is an Independent Media and Marketing Strategist and former Client President, South Africa, at WPP Media. She is also actively involved in growing the next generation of media talent across the SSA region.

Merissa is an experienced Communications Expert, passionate about helping deliver growth for clients. A Henley Business School alumni, she has over 19 years of media & advertising Industry experience with extensive media, commercial, and creative experience. She is passionate about all things creativity, strategic thinking, data, and technology.

Kyle Oosthuizen is CEO of Blue Robot, a MarTech company delivering digital advertising solutions across EMEA, with recent expansion into APAC and LATAM. With 12 years in digital and advertising, he has led and contributed to thousands of campaigns across more than 27 countries, partnering with global brands and agencies to drive measurable effectiveness at scale. 

Kyle has served as a judge for the SMARTIES South Africa and Sub-Saharan Africa, Effie Awards South Africa 2025, Effies Europe 2026, and Bookmarks 2025, bringing a practitioner’s lens to creative and commercial performance. He is MP(SA) accredited through the Marketing Association of South Africa (MASA). 

Beyond commercial leadership, Kyle contributes to industry governance and standards. He has been involved in drafting the ARB gambling advertising code, serves as an independent external adjudicator, leads the IAB SA Media Council, and sits on the IAB SA Education Council and MMA South Africa Youth Council.

Kathryn has been a strategic ECD, specialising in CRM/DM and Loyalty for more than 25 years, and has won more than 40 awards across a variety of blue-chip brands.

An ex-Ogilvy Creative Director, Kathryn was responsible for heading up Ogilvy Interactive (and steering it through the dot.com crash!) and Ogilvy One before moving to Arc, part of the Publicis Groupe. This year, she launched specialist agency, Black&White (part of the M&C Saatchi Group SA) as Executive Creative Partner.

Kathryn has been immersed in digital for many years, and is particularly passionate about its role in integrated campaigns to leverage personalisation, create connections with consumers and drive ROI. Kathryn has too many pets, two amazing boys, is an obsessive reader and a firm believer in Radical Candour.

“As Co-Founder of Fenix Marketing, an independent owner-run marketing agency, I’ve spent the past 20 years helping brands grow through marketing that delivers measurable results.

My career has taken me from a direct marketing agency in London to Volcano Advertising (now Grey Worldwide), and later to client-side with Garmin Sub-Saharan Africa, where I spent nearly a decade leading marketing initiatives for the GPS brand and helping launch fitness wearables into the local market.

In 2018, I co-founded Fenix Marketing, combining strategic thinking, creativity, and a passion for marketing to help businesses connect with the right audiences. I’m a firm believer in marketing that works, lifelong learning, and embracing new challenges.”

Tara Turkington founded Flow Communications in 2005. Flow specialises in social media, web and app development, content writing and editing, graphic design, digital marketing, public relations and media training. Today, Flow has more than 150 clients, including some well-known South African and international brands and organisations, and has completed work in more than 30 countries.

In the early part of her career, Tara was a journalist and university lecturer. Tara’s dream is to continue creating meaningful jobs, and to further develop Flow’s brand globally.

Darren Leishman is the Managing Director and Co-founder of Spitfire Inbound, a leading inbound marketing, sales, and service consultancy based in South Africa. With over 26 years of experience in the advertising, digital, and design industries, Darren has cultivated a deep passion for innovation and continuous learning. He has been instrumental in driving Spitfire Inbound's success, helping it become a HubSpot Diamond Partner and a multiple award-winning agency, including being recognized as the Best Marketing & Sales Automation Company in the 2023 African Excellence Awards.

Darren has served as Judge for the New Generation Social & Digital Media Awards for several years and was selected based on the agency's success. His ability to bridge the gap between brands, clients, and customers, combined with his innovative approach to marketing and sales, makes him a valuable asset in evaluating and recognizing outstanding achievements in the industry.

As a leader, Darren emphasizes the importance of skills development and economic empowerment, focusing on creating employment opportunities for South African youth and fostering a culture of lifelong learning. His dedication to excellence and innovation continues to inspire both his team and the broader marketing community

Ciarán McKivergan is a creative strategist, founder, and cultural trend analyst with over 13 years of experience leading award-winning digital campaigns across the globe. With dual degrees in Psychology and Media Studies, Ciarán blends behavioural insight with brand storytelling to build work that resonates deeply and performs powerfully.

He is the founder of 8909, a purpose-led, data-driven creative agency that has shaped campaigns for Spotify, Paramount, Comedy Central, MTV, Haleon, RCL Foods, Exclusive Books, Schick, Miss SA, Eskort, and many more. Ciarán led 8909 from inception to acquisition by MetropolitanRepublic (WPP) - and then, in a rare move, successfully acquired the company back, reasserting his vision and independence in the process.

Over the years, Ciarán has evolved from founder to CEO to his current role as Chief Creative Strategist, where he drives breakthrough thinking across brand, media, and digital innovation. He’s the architect behind 8909’s “Purpose-Driven Quantified Creativity” model - a strategic framework that fuses storytelling with measurable business impact.

Ciarán is also a rising voice in the future-of-creativity space: a trend analyst who tracks shifts in culture, tech, and consumer behaviour. He regularly consults for major corporates, speaks at creative and business conferences, and mentors emerging talent in the African creative economy.

He’s won multiple New Generation Awards, Effies, Loeries, Bookmarks, Pendorings, Smarties, Promax Awards, but his real pride is building brands that move people, shift culture, and grow business.

With 30 years of international experience, Stephen Paxton is the architect behind South Africa’s largest independent awards program. From London’s elite publishing and media sector to the forefront of the African digital landscape, Stephen has navigated the media's evolution for three decades. 

He founded the New Generation Awards in 2012, creating a premier benchmark for digital excellence and a lasting legacy for the marketing and creative industry.