Event overview

The 2025 New Gen Trends in Marketing and Technology Conference, presented by New Gen Awards, will take place on Friday, 23rd May, at The Venue, Melrose Arch. This marks our fourth consecutive year of bringing together industry professionals from corporate and agency sectors. The event is an intimate affair featuring nine esteemed speakers!

We proudly announce Leagas Delaney South Africa as the esteemed event sponsor, marking their second consecutive year!

The upcoming wave of emerging technologies, along with the increasing demand for in-depth insights through AI-driven hyper-personalized media and first-party data integration, is set to revolutionize marketing strategies. Businesses must embrace these dynamic changes. As we look to the future, it is essential to adapt to the rapid advancements in technology and the evolving expectations of both brands and consumers.

This forthcoming event will explore the trends, technologies, innovations, and strategies shaping the marketing and creative industries, empowering individuals with the essential knowledge, tools, and resources needed to thrive in an AI-first world. Exciting developments are on the horizon, and those ready to adapt will be positioned for remarkable success. AI Isn’t the Future. It’s Now!

Modern Marketing is the official media partner:

Download Conference Media Pack

Highlights from 2024

Key Reasons to Register Today!

  • Attendees will leave with Actionable Strategies to Leverage AI as a Competitive Advantage, and a Clear Vision of How-to Future-Proof your Marketing Approaches in this Transformative Era.

  • Elevate Your Brand: How to Cultivate Lasting Connections through Customer Engagement.

  • The Creator Economy 2.0: Navigate The Next Big Shifts in Brand Partnerships.

  • Marketers will Understand AI-Driven Disruptions and Discover Authentic, Meaningful Ways to Integrate into New Modes of Engagement, Community, and Commerce.

  • Embrace Change: Learn the Importance of Adapting to Consumer Behavior Shifts.

  • This Event Addresses Challenges in the Marketing, Media, and Creative Sectors while offering Insights on Adapting to Technological Advancements and Consumer Expectations.

  • Delve into Integrating Human Creativity with Advanced Technology.

  • Master the Importance of "Embracing Innovative Platforms and Building Dynamic Communities" that not only Engages but also Fosters Loyalty and Trust.

  • Navigate Ethical Considerations and Balance Automation with Human Creativity.

  • Renew Your Enthusiasm: Powerful Presentations by Passionate Speakers Can Reignite Motivation and Boost Business Performance, Sparking New Project Ideas.

  • Connect with 200 Delegates: Get Out The Office, and Ignite Meaningful Relationships with Key Influencers and Experts.

Speakers & Topics

  • MOAGI2

    Moagi Bodibe, Managing Director, Marketing Practice at Accenture Song South Africa

    Topic: "Marketing in the age of AI": transforming strategies for a digital-first world.
  • Charis

    Charis Apelgren-Coleman, Head of Digital Content - MultiChoice Group

    Topic: "Building Future-Ready Content Marketing Teams": The Power of Internal Talent and Agency Partnerships
  • Ray Langa

    Ray Langa – Group CEO, Leagas Delaney South Africa - Event Sponsor

    Topic: Human Advantage in an AI-Powered World: AI Can Do It, But Should It?
  • Lindsey

    Lindsey Rayner, National General Manager, Machine_ JHB

    Topic:  The Personalisation Paradox: From Trend Fatigue to Actionable Strategy.
  • TIMOTHY

    Timothy Spira, Head of marketing insight and technology at Investec

    Topic: We're all cyborgs now - engaging with humans in an AI-mediated world.
  • Capture 8909

    Ciaran Mckivergan, CEO 8909 Digital

    Topic: "The Creator Economy 2.0": Navigating The Next Big Shifts in Brand Partnerships.
  • Natalie

    Natalie Druion, Executive Head of Conversations: Digital, Content and PR: Group Marketing at Momentum Group

    Topic: "Thriving in the age of conversations". The power of social PR and how it’s become the world’s watercooler. What does this mean for you?
  • DAVID1736146226826

    David Pugh, Head of Studio X at RCL FOODS

    Topic: “Embracing Innovative Platforms and Building Dynamic Communities”.  Creating experiences that not only engage but also foster loyalty and trust.
  • TOM

    Tom Manners, Co-CEO and Co-Founder, Clockwork

    Topic: "Do Less, But Better" diving into how to create work that truly resonates."
  • Capture jon

    Master of Ceremonies - Jon Gericke, Owner, Pint Size Media, and SAfm Radio Presenter

Key Topic Takeaways

What to expect! 

  • Develop Actionable Strategies to Leverage AI as a Competitive Advantage, and a Clear Vision of How-To Future-Proof Your Marketing Approaches in this Transformative Era.

  • The Hybrid Model: Success Lies in Combining the Agility and Brand Expertise of Internal Teams with the Scalability and Specialisation of Agency Partners.

  • Collaboration is Key: Aligning Internal and External Resources Creates Synergy that Drives Impactful Campaigns.

  • Navigating the Chaos of Marketing Trends with AI-Powered Clarity.

  • Future-Readiness: Build a Team Culture that Embraces Innovation and Adaptability to Thrive in the Ever-Evolving Digital Landscape.

  • Explore the intersection of human ingenuity and AI-driven efficiency, as we delve into human storytelling, and where it fits into an AI-first world?

  • The Creator Economy 2.0: Navigating The Next Big Shifts in Brand Partnerships

  • How AI is Strengthening Customer Relationships by Offering Deeper Insights while Maintaining Authenticity and Trust.

  • Using technologies like GenAI to Enhance Customer Engagement and Help Companies Stand Out.

  • Understanding AI-Powered Targeting and Content Generation Tools, AI Interfaces, and Evolving Engagement Patterns.

  • Navigating Ethical Considerations and Balancing Automation with Human Creativity.

  • The Power of Social PR, and What This Means For You!

  • From Overwhelm to Opportunity: How Brands Can Embrace AI in Personalisation.

  • Embracing Innovative Platforms and Building Dynamic Communities.

  • Decoding the Disconnect: Why Great Ideas Stay Ideas in Marketing Personalisation.

2025 Ticket fees: All Prices (excl. VAT)

TO Book Tickets Email stephen@newgenawards.co.za
TO Book Tickets Email stephen@newgenawards.co.za

The ticket fees remain the same as they were in 2024.

  • Standard Ticket Fees - R3,850 per ticket.
  • Purchase 5 or more tickets and receive a 10% discount.
  • The ticket price includes amazing content, all-day refreshments, delicious snacks, a full buffet lunch, and full-day parking.
  • Tertiary Institution/lecturers - R1,500 per ticket.
  • Student Rate: R1,200 per ticket.
  • NO ONLINE TICKET SALES OR PAYMENTS - Payment Method: Standard EFT

We will send an invoice after you confirm the final ticket numbers. Full payment is required before attending the event. (Credit cards not accepted). Refunds will not be issued for any fees related to this event.

Who should attend?
Who should attend?

This event is essential for professionals in Marketing, Creative Sectors, and Technology, from the Corporate, Agency, and Public sectors. The Conference is designed for those who aspire to broaden their perspectives and enhance their knowledge and skill sets to remain one step ahead within their industries.

Previous attendees include - Brand Managers, Marketing Directors, Marketing Heads, Directors of AI, VP's of Marketing, Business Dev Managers, Public Relations Managers, Corporate Comms Managers, Customer Experience Heads, e-commerce leads, Social Media Managers, Digital Marketing Managers, Heads of Digital, Creative Directors, Business Professionals, MDs, CEOs, and BUDs, Content Creators, Chief Strategists, Story Tellers, Product and Category Managers, Transformation teams, Developers, Chief Technology Officers, IT Managers, Influencers, Tech Fanatics, and more...

Testimonials

  • As a Digital Content Curator passionate about social media and the future of content, we took away valuable insights from the conference that have helped shape our marketing approach.

    - Kgabo Karabo Maila, Digital Content Curator, Instinctif Partners Africa
  • I had the pleasure of attending the #NewGenTrends in Marketing conference today, which highlighted the evolving dynamics of our industry. From AI's influence on marketing to the ever-changing landscape of media and client/agency relationships, the sessions provided great insights into where our field is headed.
    A big thanks to Stephen Paxton for orchestrating such an event.

    - Rachelle Sadie, Integrated Account Director. The Brave Group
  • Congratulations on your recent #NewGenTrends in Marketing conference. The industry has been buzzing with feedback on what a first-class industry event it was (again) 🙏 Onwards and upwards

    - Tracy Jones, Founder & MD of Dialogue
  • From a sponsor perspective, well done for an absolutely superb conference. The feedback was fantastic from everyone I had the opportunity to interact with.

    - Ray Langa, Group CEO: South Africa, Leagas Delaney - 2024 Event Sponsor
  • The #NewGenTrends conference was so amazing, with so many important lessons learned about how to approach marketing and branding. From using awe and wonder in your thinking to using AI for content creation and encouraging #UGC. Finally, keeping concepts such as behavioral science and customer experience top of mind in our analysis of marketing data (to aid that strategic thinking and planning) 🤓

    - Nombulelo Bridgette Mini-Matsio, Digital Marketing, Volkswagen Group Africa
  • Powerful session #newgentrends In Marketing Conference. Desh Govender, TikTok. I could listen to you all day! Thank you Stephen Paxton on a fantastic day.

    - Caley May, Group Marketing Manager, Abcon Group
  • What an insightful day spent at the New Gen Marketing Conference yesterday. Thanks to Stephen Paxton and all the speakers for the very inspiring food for thought.

    - Gabi Goldstein, Chief Marketing Officer, Student Village
  • The audience: leading minds across agency & brand
    What an incredible session at the NewGenTrends in marketing conference with my co-host Raymond Langa 👏🏾
    Thank you for the warm welcome, and the amazing feedback on the day! 

    - Desh Govender, Head TikTok Brand Marketing Sub-Saharan Africa
  • Thought-provoking content and inspiration from Gareth Cliff. Well done Stephen Paxton for putting together a fantastic day.

    - David Pugh, Head of Studio at The Studio X, RCL Foods.

Event Sponsors & Media Partners

  • MM web logo 1146x200 2
  • WM2024
  • Asset 12