The Best Virtual Reality Marketing Campaign Award – This award recognises a campaign that has championed the use of virtual reality through desktop and mobile VR. The winner of this category will present a VR campaign/event that is immersive, impactful, memorable and novel. It will be a campaign that has made a deep and more meaningful connection with the audience, and one that puts them at the heart of the action. 

Stephen Paxton, managing director of the awards, says that the second new category in 2017, the Best Virtual Reality Marketing Campaign Award, is perfect for today’s marketers, as more and more brands venture into VR marketing to engage their audiences with a more true-to-life experience. In Paxton’s opinion, "some consumers are starting to care more about the experience than the actual brand itself”.