New Generation Awards

The finalists of the ‘Supersonic New Generation Awards’ have been announced, featuring a record number of corporates, agencies and individuals representing 100s of South African brands.

We would like to thank Headline sponsors Supersonic, Gold sponsors Futuretech Media and Bronze sponsors Wunderman Thompson for their invaluable support and to everyone that entered the awards. You have outdone yourselves and showcased some truly exceptional work.”

Renowned Singer / Songwriter, Actress - Relebogile Mabotja, will host this year’s hybrid awards show, which will be held on 23 September at The Dome, Hybrid Studios – Johannesburg and starts at 19:00Hrs. Entertainment comes to you from music prodigy - James Deacon.

The full virtual ceremony is free to watch and will be streamed live on our new gen awards interface www.newgenawards.co.za

To book tickets to attend the physical Hybrid Awards Ceremony, please contact natasha@lavello.co.za – Tickets are limited to the first 50 people, due to Covid restrictions.

Here are your 2021 Finalists:

CORPORATE AWARDS

Best Revenue Generating Marketing Campaign or Event - Sponsored by Wunderman Thompson

Bidvest Waltons

CBR Marketing Solutions

The Power of Potential

Distell

Grey Africa/WPP Team Liquid

Kube Mnandi with Smooth Gold

Gautrain Management Agency

Flow Communications

#RideWithTheG Gautrain student card

Grafton Everest

Penquin

Grafton Everest Ultra Flop – It’s That Comfortable

Kellogg’s South Africa

TILT

#IndulgeAllYourSenses with Kellogg’s Granola

OneDayOnly.co.za

Email me

Shabbos Project

Flow Communications & Mama Creative

Flowers for Shabbat

Suzuki South Africa

Penquin and Spitfire Inbound

Growth Marketing

Table Mountain Aerial Cableway Company

Flow Communications

The Table Mountain Comeback

Tinkies

Hellosquare

Facebook Flavoured Tinkies

Vodacom

Ogilvy SA

ShakeOff Summer 2020

Best Social Media Reach from an Event

Desmond Tutu International Peace Lecture

Flow Communications

Desmond Tutu International Peace Lecture

Nedbank

Levergy

2021 NEDBANK CUP FINAL

The South African Presidency

Flow Communications

SONA

Best Online Competition

Acer South Africa

Clockwork

InstaQuest

Acer South Africa

Clockwork

InstaPitch

Albany Bakeries

Hellosquare

Lets Celebrate Together

Canon South Africa

Flume Digital Marketing & PR

Canon Collective

Microsoft Xbox

Clockwork

Xbox Hall of Fame

Mondelez

Wunderman Thompson

EPL Promo Campaign

Mr Price

Denim Connects

Unilever

The Hardy Boys

Sunlight #MoreThanYouExpect

Vitara Brezza

Penquin and Spitfire Inbound

#ItJustGetsBrezza Competition

Most Innovative App Developed by a Corporate - Sponsored by Supersonic

HOMii Lifestyle

So Interactive

HOMii App – Mobile App

Naledi

Digify Africa

A WhatsApp Learning Bot To Educate The World

Pineapple

MakeReign

Insurance with a snap

Best Use of Technical Innovation – Sponsored by Supersonic

Dunlop Tyres SA

FCB Durban

Grandtrek Uncharted

Hyundai Automotive South Africa

Incubeta South Africa

Smartly Accelerating Hyundai’s Digital Transformation

Mondelez

Wunderman Thompson

EPL Promo Campaign

Naledi

Digify Africa

A WhatsApp Learning Bot To Educate The World

Nedbank

Levergy

NEDBANK CUP FANMODE

Playstation

Wunderman Thompson

PlayStation The Last of Us Part II

The Shabbos Project

Flow Communications & Mama Creative

Flowers for Shabbat

Best Low Budget

Acer South Africa

Clockwork

InstaPitch

Arrive Alive

Joe Public United

Tequila Face

Barcelos

Laika

#YouthMonth

Dunlop Tyres SA

FCB Durban

Grandtrek Uncharted

Grafton Everest

Penquin

Grafton Everest Ultra Flop – It’s That Comfortable

Nedbank

Levergy

NEDBANK RUNIFIED

Netflix

Clockwork & Eclipse Communications

Jingle Jangle

Netflix

Clockwork

How to Ruin Christmas

Netflix

Clockwork

Malcolm & Marie

New Balance

Levergy

INTERNATIONAL WOMEN'S DAY

OneDayOnly.co.za

Online Category

Online Category Specific Videos

Pernod Ricard

Machine

Chivas Regal x Business Unusual

Playstation

Wunderman Thompson

PlayStation The Last of Us Part II

Reboost Energy

Hellosquare

We Move Radio

Stodels

John Brown Media South Africa

Beginner’s Guide to Gardening series

Tinkies

Hellosquare

Facebook Flavoured Tinkies

Unilever

Digitas Liquorice

Hellmann’s Dinner in the Dark – DE’LIGHT

Vodacom

Wunderman Thompson

The Gift of 2020

Vodacom

Wunderman Thompson

Be The Light

Wunderlust

CBR Marketing Solutions

Find the Excuse

Mobile Marketing Excellence

Jaguar

Futuretech Media

F Pace Relaunch

South African Tourism

The Media Shop

Brand Re-Ignition

Vodacom

Upstream

MyMuze

Blogging Excellence - Sponsored by Wunderman Thompson

Maropeng

Flow Communications

Maropeng Blog

Showmax

Jonga List

Showmax

Showmax Stories

Showmax

The Plum List

Vodacom

New Media

Vodacom now! blog

Most Innovative Use of Social and Digital Media by a Corporate - Sponsored by Wunderman Thompson

Beiersdorf - Nivea

Carat & 13th Floor

NIVEA Perfect & Radiant Sho Madjozi

Dunlop Tyres SA

FCB Durban

Grandtrek Uncharted

Lexus

Futuretech Media

Spekboom

Mr Price

Denim Connects

Shoprite Checkers

Incubeta

Delivering ROAS for Checkers Sixty60

The Shabbos Project

Flow Communications & Mama Creative

Flowers for Shabbat

Unilever

Digitas Liquorice

Hellmann’s Dinner in the Dark – DE’LIGHT

Woolworths

Flume Digital Marketing & PR

WW Easter

Woolworths

Flume Digital Marketing & PR

WW Mother’s Day

Most Innovative Gamification Campaign - Sponsored by Supersonic

Acer South Africa

Clockwork

InstaQuest

Fanta

Futuretech Media

Fanta Summer Campaign

Microsoft Xbox

Clockwork

Xbox Hall of Fame

PLP Group

Stratitude

Cell C GetMore

Unilever

Digitas Liquorice

Hygienica_Bright Future

Best Community Engagement Award

Acer South Africa

Clockwork

InstaPitch

Reckitt Durex

Omnicom Media Group

#DurexUnitesAfricans

Savanna Cider

Grey Africa/WPP Team Liquid

Excellence in Content Marketing

Desmond Tutu International Peace Lecture

Flow Communications

The Courage to Heal

KOO

Hellosquare

Ungaz'Ncishi iDrama

Nelson Mandela University

Stratitude

Apply now for 2021

Netflix

Clockwork & Eclipse Communications

Jingle Jangle

OneDayOnly.co.za

Online Category-Specific Videos

Sanlam

Machine

Sanlam Connect

Showmax

DAM

Showmax

Tali Baby Diary

Tinkies

Hellosquare

Facebook Flavoured Tinkies

Unilever

Oliver Marketing (U-Studio)

Aromat Comedy Club S2

Vodacom

Wunderman Thompson

The Gift of 2020

Best Online PR Campaign

Apple Music

DNA Brand Architects

Africa to the World

Foundation for Professional Development (FPD)

Flow Communications

Zenzele Welcome Back

Hippo

John Brown Media South Africa

Hippo Toy Campaign

Nedbank

Levergy

#PLAYYOURPART

Nedbank

Levergy

NEDBANK GREEN TRUST

Showmax

Tali Baby Diary

Tiger Brands

DNA Brand Architects

Tastic #MyHeritage Campaign

Woolworths

Woolworths Marketing

Happy Little Moments

Best Integrated Marketing Campaign

BMW South Africa

Wunderman Thompson

BMW Anywhere

Distell

Grey Africa/WPP Team Liquid

Kube Mnandi with Smooth Gold

Dunlop Tyres SA

FCB Durban

Grandtrek Uncharted

Kellogg's

Oddinary

Kellogg’s Coco Pops Fills Launch

Microsoft Xbox

Clockwork

Xbox Hall of Fame

Mr Price

Denim Connects

Nelson Mandela University

Stratitude

Apply now for 2021

NIVEA

The 13th Floor and Carat

Perfect & Radiant 3-in-1 Campaign

Pernod Ricard

RAPT Creative

BEEFEATER BLOOD ORANGE GIN

Sanlam

Incubeta South Africa

Live with confidence

Suzuki South Africa

Penquin and Spitfire Inbound

Growth Marketing

Vodacom

Ogilvy SA

ShakeOff Summer 2020

Most Viral Campaign

ABSA

Wunderman Thompson

#ZeroFeeSwag

Bayer South Africa

Berocca®

Be On Dance Challenge

Desmond Tutu International Peace Lecture

Flow Communications

Desmond Tutu International Peace Lecture

Distell

Grey Africa/WPP Team Liquid

Kube Mnandi with Smooth Gold

Reckitt Durex

Omnicom Media Group

#DurexUnitesAfricans

Heartlines

Flow Communications

#Fathers_Matter

Jameson

RAPT Creative

JAMESON BEATHA

Kellogg’s South Africa

TILT

#IndulgeAllYourSenses with Kellogg’s Granola

Mondelez International

Starcom

Stimorol Retro

Mr Price

Denim Connects

NIVEA

The 13th Floor and Carat

Perfect & Radiant 3-in-1 Campaign

NIVEA

The 13th Floor and Carat

Nivea Men Workshop

Showmax

DAM

The South African Presidency

Flow Communications

SONA

Vodacom

Upstream

MyMuze

Woolworths

Woolworths Marketing

Kitchen Craft with Clem Pedro

Best Use of Social Media to Research and Evaluate

GSK

Futuretech Media

Voltaren Business Intelligence

South African Tourism

The Media Shop

Brand Re-Ignition

Tinkies

Hellosquare

Facebook Flavoured Tinkies

AGENCY AWARDS

Best Augmented Reality Marketing Campaign by an Agency

Carat

ABSA

Absa Snapchat Augmented Reality Innovation

Joe Public United

POWA

The Abused News

Oliver Marketing (U-Studio)

Unilever

Aromat Comedy Club S2

Vizeum

ABinBEV

What the Flying Fish_One Brow on Fleek

Best Use of Technical Innovation by an Agency - Sponsored by Supersonic

Clockwork

Microsoft Xbox

Xbox Hall of Fame

FCB Durban

Dunlop Tyres SA

Grandtrek Uncharted

Flume Digital Marketing & PR

Woolworths

3 Avenue SEO Approach

Joe Public United

POWA

The Abused News

Joe Public United

SANBS

A Few Minutes is Worth A Lifetime

Levergy

Nedbank

NEDBANK CUP FANMODE

MakeReign

Pineapple

Insurance with a snap

Mark1 and Tractor Outdoor

ABinBev

#YouBelongToCelebrate

New Media

McCain

Food24 and McCain Cookbook Creator

The Hardy Boys, a Wunderman Thompson Company

JOKO

Add Your Voice

Vizeum

ABinBev

Brutal Fruit_ You Belong to Celebrate DOOHshare

Wunderman Thompson

Playstation

PlayStation The Last of Us Part II

Most Innovative App Developed by an Agency - Sponsored by Futuretech Media

Joe Public United

Chicken Licken

Feed Their Craving

Polkadot Digital & Strang IT

My pocket coach / IE Group

My Pocket Coach App

So Interactive

HOMii Lifestyle

HOMii App – Mobile App

Most Viral Campaign by an Agency - Sponsored by Supersonic

Flow Communications

Heartlines

#FathersMatter

Flow Communications

Desmond Tutu International Peace Lecture

Desmond Tutu International Peace Lecture

Flow Communications

The South African Presidency

SONA

Fresh AF

ABinBev Smirnoff RTD’s

On to the next

Grey Africa/WPP Team Liquid

Distell

Kube Mnandi with Smooth Gold

Joe Public United

Chicken Licken

Soulful Nation

Joe Public United

Chicken Licken

Nyathi Rider

Joe Public United

ABinBev

ANCESTORS DAY

Joe Public United

Solidarity Fund

#DontBeASuperSpreader

Levergy

Nedbank

#NedbankCup2021

Machine

Chivas

Pernod Ricard_Regal x Business Unusual

Machine

Heineken South Africa

Heineken UCL Live

Oliver Marketing (U-Studio)

Unilever

Shield-Move More At Home

Retroviral and Panther Punch

Kreepy Krauly

#MyKreepyTeacher

The 13th Floor and Carat

NIVEA

Perfect & Radiant 3-in-1 Campaign

The 13th Floor and Carat

NIVEA

Nivea Men Workshop

Wunderman Thompson

ABSA

#ZeroFeeSwag

Most Innovative Social and Digital Media by a Small Agency

FCB Durban

Dunlop Tyres SA

Grandtrek Uncharted

Hellosquare

KOO

Ungaz'Ncishi iDrama

JAW Design

pudo

Just pudo it

Retroviral and Panther Punch

Kreepy Krauly

#MyKreepyTeacher

Stratitude

Nelson Mandela University

Apply now for 2021

Most Innovative Social and Digital Media by a Large Agency

Carat

ABSA

Absa Snapchat Innovation

Carat & 13th Floor

Beiersdorf - NIVEA

NIVEA Perfect & Radiant Sho Madjozi

Digitas Liquorice

Unilever

Hellmann’s Dinner in the Dark – DE’LIGHT

Flow Communications

Heartlines

#FathersMatter

Joe Public United

Arrive Alive

Tequila Face

Joe Public United

Chicken Licken

Soulful Nation

Joe Public United

Flying Fish

One Brow On Fleek

The 13th Floor and Carat

NIVEA

Nivea Men Workshop

The Niche Guys

Unilever

Brut

Wunderman Thompson

Vodacom

Be The Light

Wunderman Thompson

ABSA

#ZeroFeeSwag

Wunderman Thompson

Playstation

PlayStation The Last of Us Part II

Best Influencer Marketing Campaign by an Agency

Arora Online

Garden Day TikTok 2020

Flume Digital Marketing & PR

Canon South Africa

Canon Collective

Fresh AF

ABinBev Smirnoff RTD’s

On to the next

Joe Public United

Arrive Alive

Tequila Face

Joe Public United

Chicken Licken

The Great Chicken Heist

Joe Public United

Solidarity Fund

#DontBeASuperSpreader

Levergy

Nedbank

NEDBANK GREEN TRUST

Machine

Heineken South Africa

Heineken UCL Live

New Media

Woolworths

TASTETube Made at home

Oliver Marketing (U-Studio)

Unilever

Ola Choose Joy

Positive Dialogue Mark1 DUKE Group

Marriott International

Marriott Bonvoy Education Campaign

Positive Dialogue Mark1 DUKE Group

Marriott International

#InspiredByMzansi

RAPT Creative

Jameson

JAMESON BEATHA

The 13th Floor and Carat

NIVEA

Perfect & Radiant 3-in-1 Campaign

The 13th Floor and Carat

NIVEA

Nivea Men Workshop

The Hardy Boys, a Wunderman Thompson Company

Unilever

Vaseline 101 Uses

TILT

Kellogg’s South Africa

#IndulgeAllYourSenses with Kellogg’s Granola

Best Integrated Marketing Campaign by an Agency

Clockwork

Microsoft Xbox

Xbox Hall of Fame

Digitas Liquorice

Unilever

Hellmann’s Dinner in the Dark – DE’LIGHT

FCB Durban

Dunlop Tyres SA

Grandtrek Uncharted

Fresh AF

ABinBev Smirnoff RTD’s

On to the next

Havas Media

The French Embassy of South Africa

Learn French - French Embassy

Joe Public United

Chicken Licken

Nyathi Rider

Joe Public United

Flying Fish

One Brow On Fleek

Levergy

Nedbank

#PLAYYOURPART

Machine

Heineken South Africa

Heineken UCL Live

Machine

Heineken South Africa

Heineken 0.0 Dry January

Mark1 Media DUKE Positive Dialogue

Jive

5 Seconds of Funny

Mark1 Media DUKE Positive Dialogue

RisCura

Upshot

Oliver Marketing (U-Studio)

Unilever

Shield -Move More At Home

Oliver Marketing (U-Studio)

Unilever

Ola Choose Joy

Penquin and Spitfire Inbound

SUZUKI

#DoYou – SUZUKI S-PRESSO

Stratitude

Nelson Mandela University

Apply now for 2021

The 13th Floor and Carat

NIVEA

Perfect & Radiant 3-in-1 Campaign

Blogging Excellence by an Agency

Arc Interactive

Arc Blog

Flow Communications

Blog Writing - Maropeng

Maropeng Blog

New Media

Vodacom

Vodacom now! blog

ONLINE MEDIA & TOOLS AWARDS

Best Virtual Reality Marketing Campaign

Woolworths

Flume Digital Marketing & PR

WW Easter Filter

Best Corporate Website - Sponsored by Futuretech Media

Heartlines

Flow Communications

Heartlines website

Investec

Arc Interactive

Investec Website

MakeReign

Introducing MakeReign

Wetility

Arc Interactive

Wetility Website & We-X

Wolfpack

Hellosquare

Blood, Sweat and Beers

Best Marketing Automation Campaign

Merchant Capital

Spitfire

Managing lockdown with empathy and consistency

OneDayOnly.co.za

Email me

Penquin and Spitfire Inbound

Suzuki South Africa

Growth Marketing

Best Online Newsletter

HIVSA

Arc Interactive

Choma Online Newsletter

Stodels

John Brown Media South Africa

Beginner’s Guide to Gardening series

Best Use of Podcast/Vlog to promote a Product or Brand/Event

Cliffcentral.com

Taylor Blinds and Shutters

Interpreted Content: Blind History

Cliffcentral.com

Investec

Preparing for a Post-Pandemic Future

Cliffcentral.com

SA Gold Coin Exchange

Collectomania

Dunlop Tyres SA

FCB Durban

Are We There Yet?

Reboost Energy

Hellosquare

We Move Radio

SANBS

Joe Public United

A Few Minutes is Worth A Lifetime

Wuhu

Oliver Marketing (U-Studio)

Black Friday

Best Online Magazine/Newspaper - Sponsored by Futuretech Media

Sanlam

Machine

Sanlam Connect

Toyota South Africa Motors

New Media

Toyota CONNECT Lexus LIFE

Woolworths

Woolworths Marketing

Woolies Chicken - Behind The Scenes

Best E-commerce Website - Sponsored by Futuretech Media

Needleless

Creative Bond Marketing E-commerce Solutions

Needleless Website

OneDayOnly.co.za

OneDayOnly. The best deals today, and every other day

Shelflife

MakeReign

The new Shelflife.co.za

Visi Collabs

New Media

VISI Collabs

SPECIAL AWARDS

The New Generation Top Graphic Designer of the Year Award

Amy van der Walt

CBR Marketing Solutions

Hayden Jennings

Levergy

The New Generation Digital Brand of the Year Award - Sponsored by Supersonic

Chicken Licken

Joe Public United

Dunlop Tyres SA

FCB Durban


Playstation

Wunderman Thompson

PlayStation The Last of Us Part II

Showmax

Smirnoff

Fresh AF

OnToTheNext

Suzuki Auto South Africa

Penquin and Spitfire Inbound

Vodacom

Ogilvy SA

ShakeOff Summer 2020

Woolworths

Woolworths Marketing

Kitchen Craft with Clem Pedro

The New Generation Best Agency Community Engagement Manager of the Year Award - Sponsored by Supersonic

Karabo Mashele

Joe Public United

Priscilla Sekhonyana

Oliver Marketing (U-Studio)

The New Generation UX/UI Designer of the Year Award - Sponsored by Supersonic

Cara Wares

Flow Communications

Luiza Ivanova

Arc Interactive

The New Generation Online Strategy of the Year Award - Sponsored by Supersonic

Dunlop Tyres SA

FCB Durban

GRANDTREK UNCHARTED

Eat Out Restaurant Relief Fund

New Media

Eat Out Restaurant Relief Fund

Showmax

Suzuki SA

Penquin and Spitfire Inbound

Woolworths

Woolworths Marketing

Living through Lockdown

The New Generation Overall Small Agency of the Year Award - Sponsored by Futuretech Media

Adclick Africa

Digital Doorway

FCB Durban

Fresh AF

Hellosquare

Laika

Modutech Digital

Social Path


The New Generation Overall Medium to Large Agency of the Year Award - Sponsored by Futuretech Media

CBR Marketing Solutions

Digitas Liquorice

Joe Public United

Machine

Mark1 Media

Penquin

The New Generation Overall Social and Digital Corporate of the Year Award - Sponsored by Supersonic

Bayer South Africa

Berocca®

Be On Dance Challenge

Mobile in Africa

Digital Doorway

November Sales Campaigns 2020

Beiersdorf - Nivea

13th Floor and Carat

Playstation

Wunderman Thompson

PlayStation The Last of Us Part II

Smirnoff

Fresh AF

OnToTheNext

Vodacom

Ogilvy SA

ShakeOff Summer 2020

STUDENT AWARDS

The New Generation Overall Student of the Year Award - Sponsored by Supersonic


Magugu Dlamini

University of Johannesburg

Just Treats

Nina Roodbol

Stellenbosch Academy

Insight


The New Generation Overall Student Group of the Year Award - Sponsored by Supersonic

Team A

AAA School of Advertising

WCBS (Western Cape Blood Service)

Team All for you

AAA School of Advertising

Community Keepers

Team HH

AAA School of Advertising

WCBS (Western Cape Blood Service)

Team Power of four

AAA School of Advertising

Community Keepers

Soilution

University of Johannesburg

Silver Lining Agency

#KasiKlean

University of Johannesburg

Grey Matter

Visit South Africa's official Covid-19 resource portal