New Generation Awards

Winners of the 2021 Supersonic New Generation Social & Digital Media Awards announced

Hosted by the lovely Relebogile Mabotja the winners of the 2021 Supersonic New Generation Awards were announced on Thursday night during a 2 hour, live hybrid awards ceremony.

Stephen Paxton founder of the awards comments; setting a standard for others to follow, we set the benchmark high and delivered a spectacular, fully interactive hybrid awards ceremony.
Last night’s awards re-ignited that spark within me and having a live audience present is assurance that the events space is slowly but surely heading back in the right direction. Hope is on the horizon, and I see New Gen hosting a fully live event next year with a maximum capacity crowd.
Submissions have improved and increased year-on-year, with South African corporates, agencies and students producing some truly remarkable work.
New Gen received over 400 entries this year from 80 corporates, agencies and individuals, which is affirmation that the industry is still booming.
Looking through this year’s entries has shown me, that even through these difficult times ‘South African creatives and marketers, move forward, get stuck in and nail briefs.
Teams have become more technically minded, smarter strategies can be seen across multiple platforms, resulting in clever content, greater reach and engagement, and the results achieved across a number of campaigns was phenomenal.
Marketers and creatives showed a greater focus on Content Marketing, Integrated Marketing and Technical Innovation, with concepts executed ‘to perfection’ to capture their audiences, says Paxton.
New Gen would like to thank the 2021 sponsors for their invaluable support. Headline Sponsors Supersonic Gold sponsors Futuretech Media and Bronze sponsors WundermanThompson
A big congratulations to all of the winners and finalists, you have outdone yourselves!
If you missed the hybrid ceremony, you can watch the full show here

Here are your winners:

CORPORATE AWARDS

Best Revenue Generating Marketing Campaign or Event

Brand

Agency

Title

Bronze

Distell

Grey Africa/WPP Team Liquid

Kube Mnandi with Smooth Gold

Bronze

Bidvest Waltons

CBR Marketing Solutions

The Power of Potential

Silver

Tinkies

Hellosquare

Facebook Flavoured Tinkies

Gold

Vodacom

Ogilvy SA

ShakeOff Summer 2020

Best Social Media Reach from an Event

Bronze

Desmond Tutu International Peace Lecture

Flow Communications

Desmond Tutu International Peace Lecture

Silver

The South African Presidency

Flow Communications

SONA

Gold

Nedbank

Levergy

2021 NEDBANK CUP FINAL

Best Online Competition

Bronze

Mr Price

Denim Connects

Bronze

Acer South Africa

Clockwork

InstaQuest

Silver

Acer South Africa

Clockwork

InstaPitch

Gold

Microsoft Xbox

Clockwork

Xbox Hall of Fame

Most Innovative App Developed by a Corporate

Bronze

HOMii Lifestyle

So Interactive

HOMii App – Mobile App

Silver

Naledi

Digify Africa

A WhatsApp Learning Bot To Educate The World

Gold

Pineapple

MakeReign

Insurance with a snap

Best Use of Technical Innovation

Bronze

Playstation

Wunderman Thompson

PlayStation The Last of Us Part II

Silver

Nedbank

Levergy

NEDBANK CUP FANMODE

Gold

Dunlop Tyres SA

FCB Durban

Grandtrek Uncharted

Best Low Budget

Bronze

Pernod Ricard

Machine

Chivas Regal x Business Unusual

Silver

Arrive Alive

Joe Public United

Tequila Face

Silver

Unilever

Digitas Liquorice

Hellmann’s Dinner in the Dark – The DE’LIGHT

Gold

Vodacom

Wunderman Thompson

The Gift of 2020

Mobile Marketing Excellence

Bronze

South African Tourism

The Media Shop

Brand Re-Ignition

Silver

Jaguar

Futuretech Media

F Pace Relaunch

Blogging Excellence

Bronze

Showmax

Showmax Stories

Silver

Maropeng

Flow Communications

Maropeng Blog

Gold

Showmax

Jonga List

Most Innovative Use of Social and Digital Media by a Corporate

Bronze

Lexus

Futuretech Media

Spekboom

Silver

Unilever

Digitas Liquorice

Hellmann’s Dinner in the Dark

Silver

Woolworths

Flume Digital Marketing & PR

WW Easter

Gold

Dunlop Tyres SA

FCB Durban

Grandtrek Uncharted

Most Innovative Gamification Campaign

Bronze

Unilever

Digitas Liquorice

Hygienica_Bright Future

Bronze

Acer South Africa

Clockwork

InstaQuest

Gold

Microsoft Xbox

Clockwork

Xbox Hall of Fame

Best Community Engagement Award

Bronze

Reckitt Durex

Omnicom Media Group

#DurexUnitesAfricans

Silver

Acer South Africa

Clockwork

InstaPitch

Gold

Savanna Cider

Grey Africa/WPP Team Liquid

Excellence in Content Marketing

Bronze

KOO

Hellosquare

Ungaz'Ncishi iDrama

Silver

Showmax

Tali Baby Diary

Gold

Showmax

DAM

Best Online PR Campaign

Bronze

Nedbank

Levergy

NEDBANK GREEN TRUST

Silver

Woolworths

Woolworths Marketing

Happy Little Moments

Gold

Nedbank

Levergy

#PLAYYOURPART

Gold

Showmax

Tali Baby Diary

Best Integrated Marketing Campaign

Bronze

Suzuki South Africa

Penquin and Spitfire Inbound

Growth Marketing

Bronze

Sanlam

Incubeta South Africa

Live with confidence

Silver

Dunlop Tyres SA

FCB Durban

Grandtrek Uncharted

Gold

BMW South Africa

Wunderman Thompson

BMW Anywhere

Most Viral Campaign

Bronze

Showmax

DAM

Silver

Mondelez International

Starcom

Stimorol Retro

Silver

Mr Price

Denim Connects

Gold

Distell

Grey Africa/WPP Team Liquid

Kube Mnandi with Smooth Gold

Gold

ABSA

Wunderman Thompson

#ZeroFeeSwag

Best Use of Social Media to Research and Evaluate

Bronze

GSK

Futuretech Media

Voltaren Business Intelligence

Silver

Tinkies

Hellosquare

Facebook Flavoured Tinkies

AGENCY AWARDS

Best Augmented Reality Marketing Campaign by an Agency

Agency

Brand

Title

Bronze

Oliver Marketing (U-Studio)

Unilever

Aromat Comedy Club S2

Silver

Carat

ABSA

Absa Snapchat Augmented Reality Innovation

Gold

Joe Public United

POWA

The Abused News

Best Use of Technical Innovation by an Agency

Bronze

Clockwork

Microsoft Xbox

Xbox Hall of Fame

Silver

MakeReign

Pineapple

Insurance with a snap

Gold

Joe Public United

POWA

The Abused News

Gold

The Hardy Boys, a Wunderman Thompson Company

JOKO

Add Your Voice

Most Innovative App Developed by an Agency

Silver

So Interactive

HOMii Lifestyle

HOMii App – Mobile App

Gold

Joe Public United

Chicken Licken

Feed Their Craving

Most Viral Campaign by an Agency

Bronze

Levergy

Nedbank

#NedbankCup2021

Silver

Joe Public United

Chicken Licken

Nyathi Rider

Gold

Joe Public United

Chicken Licken

Soulful Nation

Gold

Retroviral and Panther Punch

Kreepy Krauly

#MyKreepyTeacher

Most Innovative Social and Digital Media by a Small Agency

Bronze

Stratitude

Nelson Mandela University

Apply now for 2021

Silver

Hellosquare

KOO

Ungaz'Ncishi iDrama

Gold

FCB Durban

Dunlop Tyres SA

Grandtrek Uncharted

Gold

Retroviral and Panther Punch

Kreepy Krauly

#MyKreepyTeacher

Most Innovative Social and Digital Media by a Large Agency

Bronze

Digitas Liquorice

Unilever

Hellmann’s Dinner in the Dark

Silver

Joe Public United

Chicken Licken

Soulful Nation

Gold

Joe Public United

Arrive Alive

Tequila Face

Gold

Wunderman Thompson

Vodacom

Be The Light

Best Influencer Marketing Campaign by an Agency

Bronze

The 13th Floor and Carat

NIVEA

Nivea Men Workshop

Bronze

The 13th Floor and Carat

NIVEA

Perfect & Radiant 3-in-1 Campaign

Silver

Positive Dialogue Mark1 DUKE Group

Marriott International

Marriott Bonvoy Education Campaign

Silver

Joe Public United

Chicken Licken

The Great Chicken Heist

Gold

Joe Public United

Arrive Alive

Tequila Face

Best Integrated Marketing Campaign by an Agency

Bronze

Oliver Marketing (U-Studio)

Unilever

Shield -Move More At Home

Silver

FCB Durban

Dunlop Tyres SA

Grandtrek Uncharted

Gold

Joe Public United

Chicken Licken

Nyathi Rider

Blogging Excellence by an Agency

Silver

Arc Interactive

Arc Blog

Gold

Flow Communications

Blog Writing - Maropeng

Maropeng Blog

ONLINE MEDIA & TOOLS AWARDS

Best Virtual Reality Marketing Campaign

Silver

Woolworths

Flume Digital Marketing & PR

WW Easter Filter

Best Corporate Website

Bronze

Heartlines

Flow Communications

Heartlines website

Silver

MakeReign

Introducing MakeReign

Best Marketing Automation Campaign

Bronze

OneDayOnly.co.za

Email me

Silver

Penquin and Spitfire Inbound

Suzuki South Africa

Growth Marketing

Gold

Merchant Capital

Spitfire

Managing lockdown with empathy and consistency

Best Online Newsletter

Bronze

HIVSA

Arc Interactive

Choma Online Newsletter

Best Use of Podcast/Vlog to promote a Product or Brand/Event

Bronze

Reboost Energy

Hellosquare

We Move Radio

Silver

Cliffcentral.com

Taylor Blinds and Shutters

Interpreted Content: Blind History

Silver

Dunlop Tyres SA

FCB Durban

Are We There Yet?

Gold

SANBS

Joe Public United

A Few Minutes is Worth A Lifetime

Best Online Magazine/Newspaper

Bronze

Sanlam

Machine

Sanlam Connect

Silver

Woolworths

Woolworths Marketing

Woolies Chicken - Behind The Scenes

Best E-commerce Website

Bronze

Needleless

Creative Bond Marketing E-commerce Solutions

Needleless Website

Silver

Shelflife

MakeReign

The new Shelflife.co.za

Gold

OneDayOnly.co.za

OneDayOnly. The best deals today, and every other day

STUDENT AWARDS

The New Generation Overall Student of the Year Award

Gold

Nina Roodbol

Stellenbosch Academy

Insight

The New Generation Overall Student Group of the Year Award

Gold

Team Power of Four

AAA School of Advertising

Community Keepers

SPECIAL AWARDS

The New Generation Top Graphic Designer of the Year Award

Gold

Amy van der Walt

CBR Marketing Solutions

The New Generation Best Agency Community Engagement Manager of the Year Award

Gold

Karabo Mashele

Joe Public United

The New Generation UX/UI Designer of the Year Award

Gold

Luiza Ivanova

Arc Interactive

The New Generation Online Strategy of the Year Award

Gold

Showmax

The New Generation Digital Brand of the Year Award

Gold

Chicken Licken - Joe Public United

The New Generation Overall Small Agency of the Year Award

Gold

FCB Durban

The New Generation Overall Medium to Large Agency of the Year Award

Gold

Joe Public United

The New Generation Overall Social and Digital Corporate of the Year Award

Gold

Vodacom

ShakeOff Summer 2020

Congratulations...

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