2022 New Generation Award Winners Announced

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Tyler Page performing

The event took place in a packed venue Thursday 29 September at the Ballroom, Monte Casino.

Founder of the awards Stephen Paxton said, “Submissions have improved and increased year-on-year, with South African corporates and agency marketing teams producing some truly remarkable work.”

“We saw 500 entries submitted this year from over 120 corporates, agencies and individuals; ‘affirmation that the industry is back on track and those never-ending strategy sessions paid off! Teams have become more technically minded, smarter strategies could be seen across multiple platforms, resulting in clever content with exciting conversations driving high engagement among the communities. The results achieved across a number of campaigns were phenomenal,” he continued.

Paxton also mentioned that a greater focus on Content Marketing was seen and the innovation shown by brands to capture audiences was second to none.

New Gen Awards would like to thank each that entered and made it as finalists.

The winners are as follows:

Corporate Awards

Best Revenue Generating Marketing Campaign or Event - Sponsored by Wunderman Thompson

GOLD WINNER 2022 Volkswagen SA Ogilvy Game On
SILVER WINNER 2022 Vodacom VMLY&R South Africa Unlock Summer
BRONZE WINNER 2022 Cape Town Tourism Find Your Freedom

Best Social Media Reach from an Event

GOLD WINNER 2022 AB InBev Ogilvy Carling Black Label. #NOEXCUSE Bride Armour
SILVER WINNER 2022 Heineken Machine Heineken All-Invitational
BRONZE WINNER 2022 AB InBev Ogilvy Carling Black Label. Carling Cup. Your Game. Your Way

Best Online Competition

GOLD WINNER 2022 Volkswagen SA Ogilvy Game On
SILVER WINNER 2022 SPIPA Flow Communications Climate 360
BRONZE WINNER 2022 MTN South Africa Magna Carta #BigUpYourLocal
BRONZE WINNER 2022 Unilever SA Oliver Marketing (Ustudio) Ola Season 2021 - 2022

Most Innovative App Developed by a Corporate - Sponsored by Wunderman Thompson

SILVER WINNER 2022 HOMii Lifestyle HOMii App
SILVER WINNER 2022 Standard Bank Shyft

Best Use of Technical Innovation

GOLD WINNER 2022 Nedbank Levergy Tasting Notes: A Story of Sound and Wine
SILVER WINNER 2022 Standard Bank Shyft
BRONZE WINNER 2022 Cape Town Tourism Find Your Freedom

Best Low Budget Campaign

GOLD WINNER 2022 UCOOK Machine Xhosa-fying Halloween
SILVER WINNER 2022 BMW Motorrad South Africa John Brown Media South Africa Scooter Coffee Campaign
BRONZE WINNER 2022 Dunlop Tyres SA Joe Public United Grandtrek Uncharted 2
BRONZE WINNER 2022 Marine Protected Areas Flow Communications and Olivia Jones Communications MPA Day

Mobile Marketing Excellence

GOLD WINNER 2022 Vodacom VMLY&R South Africa Unlock Summer
GOLD WINNER 2022 AB InBev Promise Group Castle Lite Lulu
SILVER WINNER 2022 AB InBev Ogilvy Carling Black Label. Carling Cup. Your Game. Your Way.
BRONZE WINNER 2022 Sanofi CHCFuturetech Media and OmniComm Media Group A Leading Paediatric Offering
BRONZE WINNER 2022 Tiger Brands Hellosquare KOO - Only One

Blogging Excellence

SILVER WINNER 2022 Flexability Flow Communications Flexability – #MyAbility
SILVER WINNER 2022 Nedbank Flume Digital Marketing & PR MoneyEDGE by Nedbank
BRONZE WINNER 2022 Sanlam Machine Sanlam Reality - Wealth Sense

Most Innovative Use of Social and Digital Media

GOLD WINNER 2022 Mondelez International Ogilvy In Our Own Words
GOLD WINNER 2022 Volkswagen SA Ogilvy Game On
SILVER WINNER 2022 AB InBev Promise Group Castle Lite Lulu
BRONZE WINNER 2022 Unilever SA The Hardy Boys Joko Donate Your Voice
BRONZE WINNER 2022 Vega School Digital Optimization Vega School - Registration Boost

Most Innovative Gamification Campaign

GOLD WINNER 2022 Volkswagen SA Ogilvy Game On
SILVER WINNER 2022 Nestlé Hoorah Digital SA Nestlé Belly Bestie
BRONZE WINNER 2022 Cape Town Tourism Find Your Freedom

Best Community Engagement Award

GOLD WINNER 2022 Mondelez International Ogilvy In Our Own Words
GOLD WINNER 2022 AB InBev Ogilvy Carling Black Label. Carling Cup. Your Game. Your Way
SILVER WINNER 2022 Absa Grid Worldwide and Carat The IntARview
SILVER WINNER 2022 Kimberly Clark Ogilvy Change The Tune
BRONZE WINNER 2022 AB InBev Promise Group Castle Lite Lulu

Excellence in Content Marketing - Sponsored by Futuretech

GOLD WINNER 2022 Volkswagen SA Ogilvy Game On
GOLD WINNER 2022 Nedbank Levergy Tasting Notes: A Story of Sound and Wine
SILVER WINNER 2022 Old Mutual Corporate John Brown Media South Africa Nine Yards Omnichannel Campaign
BRONZE WINNER 2022 Karan Beef Fenix Marketing Solutions and Mindpool Productions Making The Cut

Best Online PR Campaign

GOLD WINNER 2022 Hi-Tec Hoorah Digital SA Hi-Tec FreedomShared
SILVER WINNER 2022 AB InBev Ogilvy Carling Black Label. #NOEXCUSE Bride Armour
BRONZE WINNER 2022 Nedbank Levergy Tasting Notes: A Story of Sound and Wine

Best Integrated Marketing Campaign

GOLD WINNER 2022 AB InBev Ogilvy Carling Black Label. #NOEXCUSE Bride Armour
SILVER WINNER 2022 Savanna Cider Grey/ WPP Liquid SAVANNA #TWIRRASHADE
SILVER WINNER 2022 Volkswagen SA Ogilvy Game On
BRONZE WINNER 2022 Vodacom VMLY&R South Africa Unlock Summer

Most Viral Campaign - Sponsored by Futuretech

GOLD WINNER 2022 Volkswagen SA Ogilvy Game On
SILVER WINNER 2022 Brand Inc. The Have You Heard Group Toyota Thumbderdome
SILVER WINNER 2022 Savanna Cider Grey/ WPP Liquid THE PEOPLE VS SAVANNA CIDER
BRONZE WINNER 2022 Cape Town Tourism Find Your Freedom

Best Use of Social Media to Research and Evaluate - Sponsored by Wunderman Thompson

GOLD WINNER 2022 Vodacom VMLY&R South Africa Content for the people
SILVER WINNER 2022 UCOOK Machine Xhosa-fying Halloween

Best Influencer Marketing Campaign

GOLD WINNER 2022 Dorito’s Machine Flamin’ Hot Duets
SILVER WINNER 2022 Mondelez International Ogilvy In Our Own Words
BRONZE WINNER 2022 DStv Ogilvy Box Office - Every Day is Halloween
BRONZE WINNER 2022 KFC South Africa Fresh AF KFC Treats Ziphathe Grand

Agency Awards

Best Augmented Reality Marketing Campaign by an Agency

GOLD WINNER 2022 Hoorah Digital SA Hi-Tec Hi-Tec FreedomShared
SILVER WINNER 2022 Grid Worldwide and Carat Absa The IntARiew
SILVER WINNER 2022 Mann Made Jacaranda FM Mzansi Quest 2021
BRONZE WINNER 2022 Oliver Marketing (Ustudio) Unilever Food Solutions Unilever Food Solutions AR Experience

Best Use of Technical Innovation by an Agency

GOLD WINNER 2022 Ogilvy Volkswagen SA Game On
GOLD WINNER 2022 The Have You Heard Group inBroadcasting Sportscene Radio
SILVER WINNER 2022 Grid Worldwide and Carat Absa The IntARiew
BRONZE WINNER 2022 Promise Group AB InBev Castle Lite Lulu

Most Innovative App Developed by an Agency

SILVER WINNER 2022 Hoorah Digital SA Nestlé Nestlé Belly Bestie

Most Viral Campaign by an Agency

GOLD WINNER 2022 Retroviral and Panther Punch Checkers Sixty60 The Sixty60 Swindler
SILVER WINNER 2022 Fresh AF KFC South Africa KFC Treats Ziphathe Grand
SILVER WINNER 2022 Promise Group AB InBev Castle Lite Lulu
BRONZE WINNER 2022 W.Agency Woolworths SA Celebrate Moments That Matter

Most Innovative Social and Digital Media by a Small Agency

GOLD WINNER 2022 Retroviral and Panther Punch Checkers Sixty60 The Sixty60 Swindler
SILVER WINNER 2022 Hellosquare Tiger Brands KOO - Only One
SILVER WINNER 2022 So Interactive Pernod Ricard Phakamisa iSpirit
BRONZE WINNER 2022 Fenix Marketing Solutions and Mindpool Productions Karan Beef Making The Cut

Most Innovative Social and Digital Media by a Large Agency

GOLD WINNER 2022 Ogilvy Mondelez International In Our Own Words
GOLD WINNER 2022 Ogilvy DStv Box Office - Every Day is Halloween
SILVER WINNER 2022 Ogilvy Volkswagen SA Game On
BRONZE WINNER 2022 Flume Digital Marketing & PR Woolworths Valentines Day 2022

Best Influencer Marketing Campaign by an Agency

GOLD WINNER 2022 Hoorah Digital SA Hi-Tec Hi-Tec FreedomShared
SILVER WINNER 2022 Hoorah Digital SA Bain's Bain’s Symphony
SILVER WINNER 2022 Ogilvy DStv Box Office - Every Day is Halloween
BRONZE WINNER 2022 Machine UCOOK Xhosa-fying Halloween

Best Integrated Marketing Campaign by an Agency

GOLD WINNER 2022 So Interactive Pernod Ricard Phakamisa iSpirit
SILVER WINNER 2022 Ogilvy Mondelez International In Our Own Words
BRONZE WINNER 2022 Ogilvy AB InBev Carling Black Label. Carling Cup. Your Game. Your Way

Blogging Excellence by an Agency

GOLD WINNER 2022 Vodacom New Media Vodacom now! blog
SILVER WINNER 2022 Sanlam Machine Sanlam Reality-Wealth Sense
BRONZE WINNER 2022 Flexability Flow Communications Flexability – #MyAbility

Online Media & Tools Awards

Best Intranet

BRONZE WINNER 2022 Famous Brands Sauce Advertising Local Store Marketing System

Best Corporate Website
GOLD WINNER 2022 Nedbank Levergy Tasting Notes: A Story of Sound and Wine
SILVER WINNER 2022 KultraLab Clockwork

Best Marketing Automation Campaign

GOLD WINNER 2022 Rentokil Spitfire Inbound VIRUSKILLER™ Air Purification Campaign
GOLD WINNER 2022 Suzuki SA Penquin and Spitfire Inbound Auto-mation drives success
GOLD WINNER 2022 Telkom SA Wunderman Thompson SA Telkom Summer Campaign 2021
SILVER WINNER 2022 Heineken Futuretech Media and Dentsu Redstar Truecommerce

Best Online Newsletter

SILVER WINNER 2022 Vodacom New Media Vodacom now! newsletter
BRONZE WINNER 2022 Desmond & Leah Tutu Legacy Foundation Flow Communications Foundation Newsletter

Best Use of Podcast/Vlog to Promote a Brand or Event - Sponsored by Futuretech

GOLD WINNER 2022 Showmax Devilsdorp
SILVER WINNER 2022 CliffCentral.com BMW South Africa BMW ix - Drive Tomorrow, Today
SILVER WINNER 2022 Volkswagen South Africa Ultimate Media Know Your Power brought to you by VW Amarok

Best Online Magazine/Newspaper - Sponsored by Futuretech

SILVER WINNER 2022 Sanlam Machine Sanlam Internal magazine - Engage
BRONZE WINNER 2022 Sanlam Machine Sanlam Internal magazine - Connect

Special Awards

The New Generation Top Graphic Designer of the Year Award

Andrew Mkandla Wunderman Thompson SA

The New Generation Digital Brand of the Year Award

Volkswagen SA Ogilvy Polo Game On
The New Generation Social Wiz of the Year Award

Tshidi Phali Havas International
The New Generation Best Agency Community Engagement Manager of the Year Award

Phumudzo Tshiovhe Levergy
The New Generation UX / UI Designer of the Year Award

Jay-Jay
Prinsloo
Ogilvy
The New Generation Best Customer Experience (CX) of the Year Award - Sponsored by Futuretech

Standard Bank Shyft
The New Generation Online Strategy of the Year Award

Carling Black Label Ogilvy Carling Black Label - Carling Cup
The New Generation Small Agency of the Year Award

Hellosquare
The New Generation Medium - Large Agency of the Year Award

Ogilvy
The New Generation Overall Social & Digital Corporate of the Year Award - Sponsored by Wunderman Thompson

Volkswagen SA Ogilvy

Student Awards

The New Generation Overall Student of the Year Award

Stellenbosch Academy of Design & Photography Cheyenne Miller ERACISM
The New Generation Overall Student Group of the Year Award

The AAA School of Advertising Western Cape Blood Service New Season, New Life
The New Generation Overall Student Group of the Year Award

University of Johannesburg WeSpekboom WeSpekboom