The Best Use of Social Media Using Gather Online Award – This category is designed to introduce and agencies to Gather Online, and showcase its potential as a marketing tool. Gather Online's fresh approach to connecting like-minded people around topical discussions, lends itself to fun and innovative marketing campaigns. We would like to challenge marketing teams to think out of the box to develop creative marketing initiatives, competitions or online promotions using the Gather Online platform.

Our first new category in 2017 came about as a result of our ongoing partnership with Gather Online, and is set to challenge all marketing teams and agencies to engage and market their campaigns through this new and exciting social platform.

Gather Online is a fast-growing social media platform to gather and share what's on your mind with people on your wavelength. Designed for those who wish to expand their horizons and form meaningful connections, Gather Online offers a fun, new approach to online networking. To find out more, sign up for free at www.gatheronline.co, or download the app for iOS and Android.

Entries for this year’s awards open in May and can be submitted via our website, www.newgenawards.co.za.