WesBank New Generation Awards Announces 2026 Finalists

24 August 2026 — New Gen Awards

WesBank New Generation Awards Announces 2026 Finalists

The jury has spoken! Announcing the 2026 WesBank New Generation Awards finalists. You have set a new benchmark for excellence! To every agency, brand, and brilliant mind on this year's shortlist: your vision, grit, and creative courage have redefined what’s possible. Congratulations on reaching this milestone—the quality of work submitted this year was truly world-class.

Now in their 14th consecutive year, the WesBank New Generation Awards set a new benchmark, attracting a record number of submissions and yielding the largest shortlist in the platform’s history.

"We raised the bar significantly this year, and our industry delivered beyond expectation," says Founder Stephen Paxton. "The sheer volume, quality, and creative bravery of the work submitted surpassed our highest expectations—it has been profoundly inspiring.”

A deeper look at this year’s entries revealed a surge in high-performing, revenue-generating campaigns, alongside rich content marketing built on genuine community resonance and cultural relevance. Across categories, clear defining themes emerged: Trust over noise. Meaning over volume. Advocacy over impressions. Human connection over optimization. Authenticity over trend-chasing.

“In a digital landscape flooded with content, the rarest commodity is something that feels authentically human," Paxton adds. "This year’s work proved that brands understand people better than ever—favoring lasting community connections over quick campaign cycles. To our esteemed panel of judges, thank you for your time, sharp insights, and unwavering dedication over the past three weeks."

A Special Thanks to Our Partners: We are proud to collaborate with an incredible lineup of sponsors.

Headline Naming Sponsor: WesBank, Bronze Sponsor: Unilever South Africa, Brand Sponsors: Mettlestate & Naritive Global.

🥇 The winners will be announced live at the awards gala ceremony on Wednesday, 23 September at NH Sandton Hotel.

The 2026 Awards Gala marks a bold new era for the New Gen legacy. New Gen has refined every detail to create a sleeker, sharper, and more impactful ceremony that honours the pace of the digital world. New Gen is shedding the traditional to embrace the dynamic, creating a stage dedicated to the work and people behind it.

TICKETS ARE OFFICIALLY SOLD OUT FOR THIS YEAR'S AWARDS GALA CEREMONY!

Date: Wednesday, 23 September 2026
Venue: NH Sandton Hotel
Gala Ceremony Details: Visit our Awards Page HERE

HERE ARE THE 2026 FINALISTS

CORPORATE AWARDS

Best Revenue-Generating Marketing Campaign / Event by a Corporate
Company	Agency	Campaign Name

Ackermans	99c	Ackermans Packs Summer’25
Bonitas Medical Fund	Adclick Africa	Always-On Lead Gen
Crocs South Africa	Clockwork	Croctober 2025
Dis-Chem	Black&White	Your Till Slip Never Looked Better
PepsiCo South Africa	Accenture Song South Africa	Doritos: Bold Enough to be Yourself
FNB South Africa	Vivid Theory	FNB Festive Campaign: Get in the Game
Mercedes-Benz South Africa	Net#work BBDO / Team X	Mercedes-Benz V-Class: Keep Them Talking at the Durban July
Mercedes-Benz South Africa	Net#work BBDO	New Vito SELECT Product Launch Campaign
Mondelēz South Africa	OGILVY	Halls – Breathe Through It
Mondelēz South Africa	LePub Johannesburg	Oreo LUP: Bamba iTwist
Mondelēz South Africa	LePub Johannesburg	Chappies Heritage Campaign - "We've been there since"
NIVEA	Clockwork	Nivea Micellar - The Bare Minimum
Payflex	Anomaly	Payflex - The Inside Man
Reboost	Xcentric Brand Solutions	Reboost Ka Half Tiger
Restonic	Offlimit Communications	Power up Your Life with Restonic
Sasol	Bluecloud AI	Danki Mzansi - Sasol's 75th Anniversary Growth Platform
Suzuki Auto South Africa	Penquin & Spitfire Inbound	Bula Boot
The Beverage Company	Hellosquare	Reboost Big Kasi Energy
The Beverage Company	Hellosquare	Coo-ee - We Love Sharing KZN With You
Unilever South Africa	OLIVER MARKETING	DOVE X STARBUCKS: SPRAY. SIP. SLAY.
Vodacom South Africa	OGILVY	Vodacom Extraa Summer
Volkswagen Group Africa	OGILVY	Forever Golf: #NameThisGolf
Volkswagen Group Africa	OGILVY	Amarok 4XForce of Nature
Windhoek	Dentsu Redstar & Honest Marketing	Windhoek x Food Commerce

Best Social Media Reach from an Event / Activation by a Corporate - Sponsored by WesBank

AB InBev South Africa	Draftline	Flying Fish Surprisingly Good Sets
Ackermans	99c	Ackermans Winter ’25 Acapella Collab
Coca-Cola South Africa	Offlimit Communications	FIFA World Cup Trophy Tour by Coca-Cola
Craft Homes		The Red Wall Campaign
Ford Motor Company SA	VML South Africa	Ranger Super Duty: The Battle for Bothaville
Jozi My Jozi	Flow Communications	Main Street Sundays
Mercedes-Benz South Africa	Net#work BBDO / Team X	Mercedes-Benz V-Class: Keep Them Talking at the Durban July
Nedbank Limited	Levergy (Up&Up Group)	Nedbank Gravel Burn 2025 – Kindred by Gravel
PepsiCo South Africa	Matriarch Marketing	White Star Miss Soweto 2025 - Shine with Miss Soweto
Sasol	Bluecloud AI	75HRS, Sisonke and the grand openings - forecourt events the whole country watched
Volvo South Africa	Have Your Say	Volvo EX30 Cross Country Launch

Most Innovative App Developed by a Corporate

AB InBev South Africa	iProspect–dentsu & EGG Studios – Powered by Blue Robot	Castle Milk Stout – Songs to Savour
AB InBev South Africa	EGG Studios. Powered by Blue Robot - iProspect-dentsu	Castle Lager 130
Quantyx		LedgerAI

Best Online Competition by a Corporate

AB InBev South Africa	iProspect – dentsu EGG Studios – Powered by Blue Robot	Castle Milk Stout – Songs to Savour
AB InBev South Africa	EGG Studios. Powered by Blue Robot & iProspect-dentsu	Castle Lager 130
Canva Africa	PlusNarrative and Grid Worldwide	Canva Africa Design Challenge
Craft Homes		The Red Wall Campaign
ISUZU	Rook Digital	Capture the new D-MAX
Unlucky Lemonade	Lucky Hustle
MTN South Africa	Lucky Hustle	MTN App – The App That Keeps on Giving
RCL FOODS	OLIVER MARKETING	BE NUMBER 1 ART CHALLENGE
Sasol	Bluecloud AI	The Danki Mzansi competition trilogy - 75 Gifts, Faka'iGlug Glug, Unga Stressi, Cruise Nicely
Standard Bank	VML South Africa	Save like a South African
Volkswagen Group Africa	OGILVY	Forever Golf: #NameThisGolf

Best Use of Technical Innovation by a Corporate

AB InBev South Africa	Draftline	o-FISH-ial Sounds
AB InBev South Africa	iProspect–dentsu & EGG Studios – Powered by Blue Robot	Castle Milk Stout – Songs to Savour
AB InBev South Africa	EGG Studios. Powered by Blue Robot - iProspect-dentsu	Castle Lager 130
Bonitas Medical Fund	Adclick Africa	Dr B AI Influencer Campaign
Coca-Cola Beverages	Rook Digital	Schweppes Always On - The Icon Reimagined
Mettlestate & Esports NextGen Africa	Mettlestate	Varsity Esports - 2025
FNB	Polygon	FNB National Rugby pDOOH Takeover
Standard Bank	VML South Africa	Face It: An Immersive Exhibition (The Fraud Gallery)
Telkom	Mscsports	Possibility in Play
Vodacom	Carbon1	Extra Your Summer
Volkswagen Group Africa	OGILVY	Amarok 4XForce of Nature
Windhoek	Dentsu Redstar & Honest Marketing	Windhoek x Food Commerce

Best Low Budget Campaign by a Corporate

AB InBev South Africa	Draftline	Songs to Savour: Street Challenge
Absa	Lumico (Pty) Ltd	Absa Agritrends Autumn Edition
Garmin SA	Naritive Global	We’ve Got Your Game
Ichikowitz Family Foundation	Flow Communications	The Trials of Winnie Mandela
Mercedes-Benz South Africa	Net#work BBDO / Team X	Mercedes-Benz V-Class: Keep Them Talking at the Durban July
Molatek	Lumico (Pty) Ltd	Farmer First Education
Nedbank Limited	Levergy (Up&Up Group)	Nedbank Cup Fan Heist
Payflex	Anomaly	Payflex - The Inside Man
Potatoes South Africa	MSJ Marketing	Potato Nation
Showmax	Distrikt 9	Not your regular 5-star
The Pool Team	Fenix Marketing Solutions	Just Keep Swimming
Unilever South Africa	VML South Africa	Vaseline - Mntana Ka Gogo
Unilever South Africa	VML South Africa	Dove - Real TLC
Woodrock Animal Shelter	Lucky Hustle	Kennel to the Crib
Xiaomi South Africa	Lucky Hustle	Xiaomi RN15 – Titan Tough

Mobile Marketing Excellence by a Corporate

AB InBev South Africa	iProspect–dentsu & EGG Studios – Powered by Blue Robot	Castle Milk Stout – Songs to Savour
AB InBev South Africa	EGG Studios. Powered by Blue Robot - iProspect-dentsu	Castle Lager 130
Garmin SA	Naritive Global	We’ve Got Your Game
Mondelēz South Africa	OGILVY	Cadbury Dairy Milk – Snacking Made Right
MTN South Africa	Lucky Hustle	MTN App – The App That Keeps on Giving
SuperSport	EGG Studios. Powered by Blue Robot	SuperSport Dream Team
Xiaomi South Africa	Lucky Hustle	Xiaomi RN15 – Titan Tough

Blogging Excellence by a Corporate

CHAS EVERITT INTERNATIONAL PROPERTY GROUP	Stratitude
Suzuki Auto South Africa	Spitfire Inbound and Penquin	Beyond the Blog: From Search to Suzuki

Most Innovative Use of Social and Digital Media by a Corporate

AB InBev South Africa	iProspect–dentsu & EGG Studios – Powered by Blue Robot	Castle Milk Stout – Songs to Savour
AB InBev South Africa	EGG Studios. Powered by Blue Robot - iProspect-dentsu	Castle Lager 130
Ackermans	99c	Ackermans Chasing the Fun
FNB	Polygon	FNB National Rugby pDOOH Takeover
PepsiCo South Africa	Accenture Song South Africa	NaksLevel -The AI Mentor on WhatsApp
Procter & Gamble	WPP Media	Head & Shoulders – #DramaFreeMzansi
The Beverage Company	Hellosquare	Reboost Big Kasi Energy
The Beverage Company	Hellosquare	Coo-ee - We Love Sharing KZN With You
The Pool Team	Fenix Marketing Solutions	Just Keep Swimming
The Magnum Ice Cream Company	Simunye Media	Nothing Cracks Like Magnum
Unilever South Africa	OLIVER MARKETING	SUNLIGHT: RAISE THE BAR
Vodacom South Africa	OGILVY	Vodacom Value News Network
Volkswagen Group Africa	OGILVY	Forever Golf: #NameThisGolf
Woodrock Animal Shelter	Lucky Hustle	Kennel to the Crib
Xiaomi South Africa	Lucky Hustle	Xiaomi RN15 – Titan Tough

Most Innovative Gamification Campaign by a Corporate - Sponsored by Naritive Global

AB InBev South Africa	Draftline	o-FISH-ial Sounds
AB InBev South Africa	EGG Studios. Powered by Blue Robot - iProspect-dentsu	Castle Lager 130
AB InBev South Africa	iProspect – dentsu EGG Studios – Powered by Blue Robot	Castle Milk Stout – Songs to Savour
Aware.org	WONDER x Seamonster	Gaming for Good
ISUZU	Rook Digital	Capture the new D-MAX
L’Oréal South Africa	Lucid Performance	Maybelline Fit Me: Rescue the Moment
L’Oréal South Africa	Lucid Performance	Level Up with CeraVe
L’Oréal South Africa	Lucid Performance	Garnier Skincare: Oh no! Not Now!
Sasol	Bluecloud AI	Danki Mzansi - the year Sasol turned filling up into a national game
SuperSport	EGG Studios. Powered by Blue Robot	SuperSport Dream Team
Suzuki Auto South Africa	Penquin & Spitfire Inbound	Simola Hill Climb
Volkswagen Group Africa	OGILVY	Amarok 4XForce of Nature

Best Community Engagement Campaign by a Corporate - Sponsored by WesBank

AB InBev South Africa	EGG Studios. Powered by Blue Robot - iProspect-dentsu	Castle Lager 130
AB InBev South Africa	iProspect–dentsu & EGG Studios – Powered by Blue Robot	Castle Milk Stout – Songs to Savour
Mondelēz South Africa	VML South Africa	The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery
Craft Homes		The Red Wall Campaign
FoneYam, a division of Pepkor	Dentsu Creative South Africa	#FoneYamChallenge
Kasi Flare	Mettlestate	Kasi Flare 2025
Unlucky Lemonade	Lucky Hustle
Mondelēz South Africa	OGILVY	Cadbury Dairy Milk – Generous First
Mondelēz South Africa	LePub Johannesburg	Chappies Heritage Campaign - "We've been there since"
MTN South Africa	Lucky Hustle	MTN App – The App That Keeps on Giving
PepsiCo South Africa	Matriarch Marketing	White Star Miss Soweto 2025 - Shine with Miss Soweto
SuperSport	EGG Studios. Powered by Blue Robot	SuperSport Dream Team
Umlazi Mega City	MBUSO MEDIA	Characters of uMlazi
Unilever South Africa	OLIVER MARKETING	CLEANIPEDIA - BAKHOMBISE
Volkswagen Group Africa	OGILVY	Forever Golf: #NameThisGolf

Excellence In Content Marketing by a Corporate - Sponsored by WesBank

AB InBev South Africa	iProspect – dentsu & EGG Studios – Powered by Blue Robot	Castle Milk Stout – Songs to Savour
Ackermans	99c	Ackermans Chasing the Fun
AECI	Lumico (Pty) Ltd	Women in Operations
Mondelēz South Africa	VML South Africa	The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery
Molatek	Lumico (Pty) Ltd	Farmer First Education
Mondelēz South Africa	LePub Johannesburg	Chappies Heritage Campaign - "We've been there since"
Mondelēz South Africa	LePub Johannesburg	Ask OREO – Let The Cookies Decide
Net#work BBDO	Jack Daniel's	Jack’s Mavericks
Ntiyiso Consulting Group	Flow Communications	Ntiyiso Consulting Group
Optimizor	Lumico (Pty) Ltd	Duane Vermeulen - Make Your Dog the GOAT
Outdoor Warehouse	Hyphen Creatives	The For Every Adventure Podcast by Outdoor Warehouse
Potatoes South Africa	MSJ Marketing	Potato Nation
PRASA	Ascent Africa	POPI X ISITIMELA SABANTU
PRASA	Ascent Africa	SJAVA X BIG ZULU X ISITIMELA SABANTU
Procter & Gamble	WPP Media	Head & Shoulders – #DramaFreeMzansi
Procter & Gamble	WPP Media	Venus “I Am”
Standard Bank	VML South Africa	Save like a South African
Suzuki Auto South Africa	Spitfire Inbound and Penquin	Suzuki Across Launch Campaign
Telkom	All Inn Management	Telkom Prepaid Campaign
Tiger Brands	Hellosquare	Jungle Energy Bars Big Snack Energy
Ultra Pet	Lumico (Pty) Ltd	When the Science of Love is Proven by Those who Live it.
Vodacom South Africa	OGILVY	Vodacom Value News Network
Volkswagen Group Africa	OGILVY	Forever Golf: #NameThisGolf
Volvo South Africa	Have Your Say	Volvo EX30 Cross Country Launch
Woodrock Animal Shelter	Lucky Hustle	Kennel to the Crib
Woolworths Foods South Africa / W.Creative	Media24	What’s the Difference? A Woolworths Foods Branded Vodcast
Xiaomi South Africa	Lucky Hustle	Xiaomi RN15 – Titan Tough

Best Online PR Campaign by a Corporate - Sponsored by WesBank

Absa	OnPoint PR & Lifestyle Management	Absa Cape Epic 2025 – Every Story Matters
Absa	OnPoint PR & Lifestyle Management	Absa Rewards Travel – Go Beyond
Absa	OnPoint PR & Lifestyle Management	Absa Rewards x Visa CAF AFCON – Swipe to Score
C40 Cities	Flow Communications	#PauseAndBreathe
Mondelēz South Africa	VML South Africa	The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery
Coca-Cola South Africa	Offlimit Communications	FIFA World Cup Trophy Tour by Coca-Cola
Ford Motor Company SA	VML South Africa	Ranger Super Duty: The Battle for Bothaville
Heineken Beverages SA	TBWA\HUNT\LASCARIS (Johannesburg) a division of TBWA South Africa	Savanna - We Outside
Ichikowitz Family Foundation	Flow Communications	The Trials of Winnie Mandela
Mercedes-Benz South Africa	Net#work BBDO / Team X	Mercedes-Benz V-Class: Keep Them Talking at the Durban July
PepsiCo South Africa	DNA Brand Architects	Cheetos Can’t Hide The Fun
PepsiCo South Africa	DNA Brand Architects	Lay’s – No Lays No Game
PepsiCo South Africa	OnPoint PR & Matriarch Marketing	White Star Miss Soweto 2025 - Shine with Miss Soweto
Sizekhaya	Flow Communications	Launching the new home of the National Lottery
Spur Corp	OnPoint PR & Lifestyle Management	RocoMamas Fire Wings Challenge: Turning a Cult Favourite into South Africa's Hottest Food Challenge
Volvo South Africa	Have Your Say	Volvo EX30 Cross Country Launch
Woodrock Animal Shelter	Lucky Hustle	Kennel to the Crib

Best Integrated Marketing Campaign by a Corporate - Sponsored by WesBank

AB InBev South Africa	EGG Studios. Powered by Blue Robot - iProspect-dentsu	Castle Lager 130
Ackermans and Spur	99c	Ackermans x Spur Design-A-Tee Competition
Ackermans	99c	Ackermans Packs Summer’25
Aware.org	WONDER	Shiy’imoto
Coca-Cola South Africa	Offlimit Communications	FIFA World Cup Trophy Tour by Coca-Cola
Crocs South Africa	Clockwork	Croctober 2025
Dis-Chem	Black&White	Your Till Slip Never Looked Better
Heineken Beverages SA	TBWA\HUNT\LASCARIS (Johannesburg) a division of TBWA South Africa	Savanna - We Outside
Mondelēz South Africa	OGILVY	Halls – Breathe Through It
Mondelēz South Africa	OGILVY	Cadbury Dairy Milk – Generous First
Mondelēz South Africa	OGILVY	Cadbury Dairy Milk – Snacking Made Right
Mondelēz South Africa	LePub Johannesburg	Ask OREO – Let The Cookies Decide
Mondelēz South Africa	LePub Johannesburg	Oreo LUP: Bamba iTwist
Mondelēz South Africa	LePub Johannesburg	Chappies Heritage Campaign - "We've been there since"
PepsiCo South Africa	Accenture Song South Africa	Cheetos: Can't Hide the Fun
Potatoes South Africa	MSJ Marketing	Potato Nation
Reboost	Xcentric Brand Solutions	Reboost Ka Half Tiger
Sasol	Bluecloud AI	Danki Mzansi - one thank-you, every channel Sasol owns
SuperSport	EGG Studios. Powered by Blue Robot	SuperSport Dream Team
The Beverage Company	Hellosquare	Coo-ee - We Love Sharing KZN With You
Unilever South Africa	VML South Africa	Dove - Real TLC
Unilever South Africa	OLIVER MARKETING	SUNLIGHT: RAISE THE BAR
Unilever South Africa	OLIVER MARKETING	DOVE X STARBUCKS: SPRAY. SIP. SLAY.
Volkswagen Group Africa	OGILVY	Forever Golf: #NameThisGolf
Volkswagen Group Africa	OGILVY	Amarok 4XForce of Nature
Windhoek	Dentsu Redstar & Honest Marketing	Windhoek x Food Commerce

Most Viral Campaign by a Corporate - Sponsored by WesBank

Mondelēz South Africa	VML South Africa	The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery
Coca-Cola South Africa	Offlimit Communications	FIFA World Cup Trophy Tour by Coca-Cola
Craft Homes		The Red Wall Campaign
Procter & Gamble	WPP Media	Head & Shoulders – #DramaFreeMzansi
SuperSport	EGG Studios. Powered by Blue Robot	SuperSport Dream Team
Telkom	All Inn Management	Telkom Prepaid Campaign
Umlazi Mega City	MBUSO MEDIA	Characters of uMlazi
Unilever South Africa	VML South Africa	Vaseline - Mntana Ka Gogo
Volkswagen Group Africa	OGILVY	Forever Golf: #NameThisGolf

Best Use of Social Media to Research and Evaluate - Sponsored by WesBank

Volkswagen Group Africa	OGILVY	Forever Golf: #NameThisGolf

Best Influencer Marketing Campaign by a Corporate

AB InBev South Africa	Draftline	The Brutal Fruit Spritzer Pink Table Paris
Ackermans and Spur	99c	Ackermans x Spur Design-A-Tee Competition
Ackermans	99c	Ackermans Winter ’25 Acapella Collab
Mondelēz South Africa	VML South Africa	The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery
Crocs South Africa	Clockwork	Croctober 2025
Net#work BBDO	Jack Daniel's	Jack’s Mavericks
NIVEA	Clockwork	Nivea Micellar - The Bare Minimum
PepsiCo South Africa	DNA Brand Architects	NikNaks Naks Level
Procter & Gamble	WPP Media	Venus “I Am”
Unilever South Africa	OLIVER MARKETING	CLEANIPEDIA - BAKHOMBISE

Best Use of AI in Marketing Campaign by a Corporate – Sponsored by Naritive Global

Bonitas Medical Fund	Adclick Africa	Dr B AI Influencer Campaign
FNB South Africa	FirstAdvertising	FNB Go for Gold Campaign
Hollard Insure	Flow Communications	Customer & Broker Promise Campaign
Unlucky Lemonade	Lucky Hustle
PepsiCo South Africa	Accenture Song South Africa	NaksLevel -The AI Mentor on WhatsApp
Standard Bank	VML South Africa	Face It: An Immersive Exhibition (The Fraud Gallery)
Telkom	Mscsports	Possibility in Play
Vodacom	Carbon1	Extra Your Summer

Best Email Marketing Campaign by a Corporate

Dis-Chem	Black&White	Your Till Slip Never Looked Better
Suzuki Auto South Africa	Spitfire Inbound & Penquin	From Better Data to Better Business

Best CRM Strategy Campaign by a Corporate – Sponsored by WesBank

Henley Business School Africa	Spitfire Inbound	Connected Journeys: Henley Africa's CRM-Led Growth Engine
Sasol	Bluecloud AI	Sasol Rewards - the loyalty engine behind Danki Mzansi
Suzuki Auto South Africa	Spitfire Inbound and Penquin	Driving Customer Intelligence: Suzuki's AI-Ready CRM Transformation

AGENCY AWARDS

Best Augmented Reality Marketing Campaign by an Agency
Agency	Company	Campaign Name

Hyphen Creatives	Captain Morgan	Spice it Your Way

Best Use of Technical Innovation by an Agency - Sponsored by WesBank

Algorithm Agency		PATHFINDER and the Lighthouse Suite
Carbon1	Vodacom	Extra Your Summer
Carbon1 & OMD South Africa	Land Rover South Africa	From Signal to Showroom
iProspect	AB InBev South Africa	100 Years of Corona
iProspect	AB InBev South Africa	Carling Black Label Knockout Cup
Dentsu Redstar & Honest Marketing	Windhoek	Windhoek x Food Commerce
EGG Studios. Powered by Blue Robot - iProspect-dentsu	AB InBev South Africa	Castle Lager 130
4What Digital	EL-I Tech	Proving it works
Lucky Hustle	Xiaomi South Africa	Xiaomi RN15 – Titan Tough
Mscsports	Telkom	Possibility in Play
Naritive Global	Traffic Brand	Traffic Brand x Naritive Ad Stories Campaign
OGILVY	Volkswagen Group Africa	Amarok 4XForce of Nature
OLIVER MARKETING	RCL FOODS	BE NUMBER 1 ART CHALLENGE
Prebo Digital	Sell Your Damaged Car	The Quality Engine: Turning Lead Scoring into Deal Growth
Rainmaker Media	Nestle - KitKat	KitKat Novelty Model
Simunye Media	The Magnum Ice Cream Company	Nothing Cracks Like Magnum

Most Viral Campaign by an Agency

All Inn Management	Telkom	Telkom Prepaid Campaign
Avatar	Absa	G20 + Your Story
DNA Brand Architects	PepsiCo South Africa	Cheetos Can’t Hide The Fun
EGG Studios. Powered by Blue Robot	SuperSport	SuperSport Dream Team
Offlimit Communications	Coca-Cola South Africa	FIFA World Cup Trophy Tour by Coca-Cola
OGILVY	Volkswagen Group Africa	Forever Golf: #NameThisGolf
OGILVY	Volkswagen Group Africa	Amarok 4XForce of Nature
Sherbet Agency	Pizza Hut	Chicken Pops Pizza. Pop Culture.
The Digital Plug & HAVAS Media South Africa	SHELL	Shell: Feel the Fuel
VML South Africa	Unilever South Africa	Vaseline - Mntana Ka Gogo
VML South Africa	Mondelēz South Africa	The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery
WPP Media	Procter & Gamble	Head & Shoulders – #DramaFreeMzansi

Most Innovative Social and Digital Media Campaign by a Small Agency

Anomaly	Payflex	Payflex - The Inside Man
Bluecloud AI	Sasol	The Sasol social & digital ecosystem
Distrikt 9	Showmax	The truth about banking
Fenix Marketing Solutions	The Pool Team	Just Keep Swimming
Lucky Hustle	Xiaomi South Africa	Xiaomi RN15 – Titan Tough
Lucky Hustle	Woodrock Animal Shelter	Kennel to the Crib

Most Innovative Social and Digital Media Campaign by a Medium Agency

Dentsu Creative South Africa	FoneYam, a division of Pepkor	#FoneYamChallenge
Flow Communications	Ichikowitz Family Foundation	The Trials of Winnie Mandela
Lucid Performance and Humanz	L’Oréal South Africa	Level Up with CeraVe
PlusNarrative and Grid Worldwide	Canva Africa	Canva Africa Launch
Rainmaker Media	Unilever South Africa	Buy Dove, Give Love
The MediaShop	Debonairs Pizza	Debonairs Pizza – Debo Yesss

Most Innovative Social and Digital Media Campaign by a Large Agency

OGILVY	Vodacom South Africa	Vodacom – When You See It
OGILVY	Volkswagen Group Africa	Forever Golf: #NameThisGolf
OLIVER MARKETING	Unilever South Africa	DOVE X STARBUCKS: SPRAY. SIP. SLAY.
OLIVER MARKETING	Unilever South Africa	SUNLIGHT: RAISE THE BAR

Best Influencer Marketing Campaign by an Agency

All Inn Management	Telkom	Telkom Prepaid Campaign
Ascent Africa	PRASA	POPI X ISITIMELA SABANTU
Bluecloud AI	Sasol	Creators, not placements
Carat	Beiersdorf	NIVEA Even Glow x House of Zwide
Clockwork	NIVEA	Nivea Micellar - The Bare Minimum
Clockwork	Crocs South Africa	Croctober 2025
Dentsu Creative South Africa	FoneYam, a division of Pepkor	#FoneYamChallenge
Lucid Performance and Humanz	L’Oréal South Africa	CeraVe World
Lucky Hustle	Xiaomi South Africa	Xiaomi RN15 – Titan Tough
Lumico (Pty) Ltd	Ultra Pet	When the Science of Love is Proven by Those who Live it.
Net#work BBDO	Jack Daniel's	Jack’s Mavericks
Net#work BBDO / Team X	Mercedes-Benz South Africa	Mercedes-Benz V-Class: Keep Them Talking at the Durban July
OGILVY	Unilever South Africa	How Dove Opened the Creator Industry to New Voices
OGILVY	Unilever South Africa	Vaseline Cera Glow - Glow that Never Declines
OGILVY	Vodacom South Africa	Vodacom Value News Network
OnPoint PR & Lifestyle Management	Spur Corp	RocoMamas Fire Wings Challenge: Turning a Cult Favourite into South Africa's Hottest Food Challenge
OnPoint PR & Lifestyle Management	Absa	Absa Rewards Travel – Go Beyond
OnPoint PR & Lifestyle Management	Absa	Absa Rewards x Visa CAF AFCON – Swipe to Score
OnPoint PR & Lifestyle Management	Absa	Absa Champagne In Africa Festival 2025 – Celebrating Luxury Through Authentic Storytelling
OnPoint PR & Lifestyle Management	Absa	Absa Cape Epic 2025 – Every Rider Has a Story
Penquin & Spitfire Inbound	Suzuki Auto South Africa	Driven by Suzuki
PlusNarrative and Grid Worldwide	Canva Africa	Introducing Canvassadors to Africa
Sherbet Agency	Pizza Hut	Chicken Pops Pizza. Pop Culture.
The Digital Plug & HAVAS Media South Africa	SHELL	Shell: Feel the Fuel
The MediaShop	Debonairs Pizza	Debonairs Pizza – Debo Yesss
WPP Media	Procter & Gamble	Venus “I Am”

Best Integrated Marketing Campaign by an Agency

Bluecloud AI	Sasol	Danki Mzansi - Bluecloud's one-idea, every-altitude orchestration for Sasol
Clockwork	Crocs South Africa	Croctober 2025
Clockwork	Old Mutual Insure	Protect What Built You
Dentsu Redstar & Honest Marketing	Windhoek	Windhoek x Food Commerce
Black&White and M&C Saatchi Abel	Dis-Chem	Your Till Slip Never Looked Better
EGG Studios. Powered by Blue Robot	SuperSport	SuperSport Dream Team
EGG Studios. Powered by Blue Robot - iProspect-dentsu	AB InBev South Africa	Castle Lager 130
FCB Africa	Debonairs Pizza	Va-Va-Va Your Summer
HAVAS Media South Africa	Leroy Merlin	Alberton – Gets it done
HAVAS Media South Africa	Park Hyatt Johannesburg	Launching the smallest Park Hyatt
Hellosquare	Tiger Brands	Jungle Energy Bars Big Snack Energy
Hellosquare	The Beverage Company	Coo-ee - We Love Sharing KZN With You
Lucid Performance	Nedbank	Get Money Fit
Lucid Performance and Humanz	L’Oréal South Africa	Garnier - From Scroll to Skyline
Lucid Performance and Humanz	L’Oréal South Africa	CeraVe- Demanded by Skin
Mettlestate	Mettlestate & Esports NextGen Africa	Varsity Esports - 2025
MSJ Marketing	Potatoes South Africa	Potato Nation
Offlimit Communications	Coca-Cola South Africa	FIFA World Cup Trophy Tour by Coca-Cola
OGILVY	Volkswagen Group Africa	Amarok 4XForce of Nature
OGILVY	Unilever South Africa	Vaseline Cera Glow - Glow that Never Declines
OGILVY	Volkswagen Group Africa	Forever Golf: #NameThisGolf
OLIVER MARKETING	RCL FOODS	BE NUMBER 1 ART CHALLENGE
Orchard on 25	Diageo SA	Johnnie Walker AfroExchange
Prebo Digital	Sell Your Damaged Car	From Lead Volume to Deal Value
Rainmaker Media	Kellanova	Kellogg’s Breakfast Better
Rook Digital	Coca-Cola Beverages	Schweppes Always On - The Icon Reimagined
Stratitude	CHAS EVERITT INTERNATIONAL PROPERTY GROUP	IT MATTERS
The Digital Plug	Wilmar	Excella Masterbrand 2026
The Digital Plug	Wilmar	Excella Volume Driver 2025
VML South Africa	Mondelēz South Africa	The Cadbury LunchBar 60th Anniversary Campaign - The Monolith Mystery
VML South Africa	Unilever South Africa	Vaseline - Mntana Ka Gogo
Xcentric Brand Solutions	Reboost	Reboost Ka Half Tiger

Blogging Excellence by an Agency

Flow Communications	Tourvest Destination Management	Your Africa
Spitfire Inbound and Penquin	Suzuki Auto South Africa	Beyond the Blog: From Search to Suzuki

Best Use of AI in Marketing Campaign by an Agency – Sponsored by WesBank

Adclick Africa	Bonitas Medical Fund	Dr B AI Influencer Campaign
Bluecloud AI	Sasol	Measurement as a product - BluecloudAI's AI-assisted engine behind Danki Mzansi
Carbon1	Vodacom	Extra Your Summer
Carbon1 & OMD South Africa	Land Rover South Africa	From Signal to Showroom
Dentsu Performance	Miway Insurance	Miway – Personal Car Insurance
Flow Communications	Hollard Insure	Customer & Broker Promise Campaign
Unlucky Lemonade	Lucky Hustle
Mscsports	Telkom	Possibility in Play
Net#work BBDO	Mercedes-Benz South Africa	New Vito SELECT Product Launch Campaign

Best Email Marketing Campaign by an Agency

Black&White	Dis-Chem	Your Till Slip Never Looked Better
Spitfire Inbound & Penquin	Suzuki Auto South Africa	From Better Data to Better Business

Best CRM Strategy Campaign by an Agency

Adclick Africa	Bonitas Medical Fund	Always-On Lead Gen
Dentsu Redstar & Honest Marketing	Windhoek	Windhoek x Food Commerce
EGG Studios. Powered by Blue Robot	Hollywood Bets	Hollywood Bets Durban July
Offlimit Communications	Restonic	Power up Your Life with Restonic
Spitfire Inbound	Henley Business School Africa	Connected Journeys: Henley Africa's CRM-Led Growth Engine
Spitfire Inbound & Penquin	Suzuki Auto South Africa	Driving Customer Intelligence: Suzuki's AI-Ready CRM Transformation

ONLINE MEDIA & TOOLS AWARDS

Best Corporate Website

Tourvest Destination Management	Flow Communications	Your Africa website development

Best Marketing Automation Campaign – Sponsored by WesBank

Astron	Shift ONE	MOOV
Spitfire Inbound and Penquin	Suzuki Auto South Africa	Always-On Intelligence: Automating Suzuki Auto South Africa's Customer Journey from Interest to Action

Best Online Newsletter

CHAS EVERITT INTERNATIONAL PROPERTY GROUP	Stratitude	THE PROPERTY SIGNPOST
Good Work Foundation	Flow Communications	Reimagining Rural Education newsletter

Best Use of Podcast / Vlog to Promote a Brand or Event

Absa	Lumico (Pty) Ltd	Cultivating Credibility Through Conversations
Benzac	iProspect (dentsu)	Benzac Brand Equity
East Coast Radio		SA Rescue: Out Alive
Jacaranda FM		True Crime South Africa - die Afrikaanse weergawe, Season 4
Nedbank	Lucid Performance	Savings & Investments
Nedbank	Lucid Performance	Youth X
Outdoor Warehouse	Hyphen Creatives	The For Every Adventure Podcast by Outdoor Warehouse
TIM.Africa		The Incredible Machines Podcast
TIM.Africa	EO Durban	EO Ignite 2025 - Podcast Series
TIM.Africa		Ditch The Lump Podcast
Woolworths Foods South Africa / W.Creative	Pop24 a division of Media24	What’s the Difference? A Woolworths Foods Branded Vodcast
Xiaomi South Africa	Lucky Hustle	Xiaomi RN15 – Titan Tough

Best Online Magazine / Newspaper

SME South Africa

Best eCommerce Website

Berlitz Method	Stratitude	Berlitz Shopify

STUDENT AWARDS

The New Generation Student Group of the Year – Sponsored by Mettlestate

AAA School of Advertising - Bryanston		NOTARRA
AAA School of Advertising - Bryanston	L’Oréal	L’Oréal - Race to the Extraordinary
AAA School of Advertising - Bryanston		No One Runs Alone
AAA School of Advertising - Bryanston		Crafted By You
Vega School at Emeris	Fifth Season	Orphan Clothing Company: Tagged by OCC
Vega School at Emeris	Khayelitsha Cookies	Sweet Victory
Vega School at Emeris	Soapbox SA	Hero's Voyage
Vega School at Emeris		The Sandton Times
Vega School at Emeris	Sapmok	Move Mzansi
Vega School at Emeris		Scully Academy
Vega School at Emeris		Varsity Vibe

The New Generation Student of the Year – Sponsored by Mettlestate

Francois van Loggerenberg	AAA School of Advertising - Bryanston	One Colour. Every Market
Mishka Samodien	AAA School of Advertising - Cape Town	Ladles of Love
Mishka Samodien	AAA School of Advertising - Cape Town	LitMe
Mishka Samodien	AAA School of Advertising - Cape Town	Lumyree
Mishka Samodien	AAA School of Advertising - Cape Town	Coolberg

THE NEW GENERATION BLACK ONYX OVERALL AWARDS

The New Generation Top Graphic Designer of the Year

Kyle Anthony	Lucky Hustle	Unlucky Lemonade

The New Generation Agency Community Engagement Manager of the Year - Sponsored by Unilever South Africa

Ndimi Matomane	Bluecloud AI

The New Generation UX/UI Designer of the Year

Alex Cannon	Stoneway
Taeya Dukes	Auraforbrands	Specno & Black Tower

The New Generation Social Wiz of the Year – Sponsored by Unilever South Africa

Siyabonga Mzolo	DNA Brand Architects

The New Generation Best Customer Experience (CX) of the Year – Sponsored by WesBank

AB InBev South Africa	EGG Studios. Powered by Blue Robot - iProspect-dentsu	Castle Lager 130
Mondelēz South Africa	LePub Johannesburg	Chappies Heritage Day - "We've Been There"
SuperSport	EGG Studios. Powered by Blue Robot	SuperSport Dream Team
Suzuki Auto South Africa	Easy Agency, Spitfire Inbound and Penquin	Jimny Gathering 2025
Telkom	Mscsports	Possibility in Play

The New Generation Digital Brand of the Year – Sponsored by WesBank

Amarok - Volkswagen Group Africa	OGILVY
Cadbury Dairy Milk - Mondelēz South Africa	OGILVY
Castle Lager - AB InBev South Africa	EGG Studios. Powered by Blue Robot - iProspect-dentsu
Castle Milk Stout - AB InBev South Africa	iProspect – dentsu & EGG Studios – Powered by Blue Robot
Chappies - Mondelēz South Africa	LePub Johannesburg
Cheetos - PepsiCo South Africa	DNA Brand Architects
Crocs South Africa	Clockwork
Dove - Unilever South Africa	OLIVER MARKETING
The Magnum Ice Cream Company	Simunye Media
Flying Fish - AB InBev South Africa	Draftline
Golf - Volkswagen Group Africa	OGILVY
Heineken Beverages SA	TBWA\HUNT\LASCARIS (Johannesburg) a division of TBWA South Africa
Cadbury LunchBar - Mondelēz South Africa	VML South Africa
Mercedes-Benz South Africa	Net#work BBDO
Nik Naks - PepsiCo South Africa	Accenture Song South Africa
OREO - Mondelēz South Africa	LePub Johannesburg
Payflex	Anomaly
Sasol	Bluecloud AI
Suzuki Auto South Africa	Spitfire Inbound and Penquin
Telkom	Mscsports
Vaseline - Unilever South Africa	VML South Africa
Vodacom South Africa	Carbon1
Vodacom South Africa	OGILVY
Xiaomi South Africa	Lucky Hustle

The New Generation Online Strategy of the Year - Sponsored by WesBank

AB InBev South Africa	EGG Studios. Powered by Blue Robot - iProspect-dentsu	Castle Lager 130
PRASA	Ascent Africa	PRASA x Isitimela Sabantu
Craft Homes		The Red Wall
Dis-Chem	Black&White and M&C Saatchi Abel
Garmin SA	Naritive Global	We’ve Got Your Game
Potatoes South Africa	MSJ Marketing
Procter & Gamble	WPP Media	Venus “I Am”
Sasol	Bluecloud AI
Suzuki Auto South Africa	Penquin & Spitfire Inbound
Volkswagen Group Africa	OGILVY	Forever Golf: #NameThisGolf

The New Generation Small Agency of the Year - Sponsored by Unilever South Africa

Bluecloud AI

Distrikt 9

EGG Studios. Powered by Blue Robot

Fenix Marketing Solutions

Hyphen Creatives

Lucky Hustle

Mettlestate

MSJ Marketing

Naritive Global

Narrate.

Spitfire Inbound

Stratitude

Xcentric Brand Solutions

The New Generation Medium Agency of the Year – Sponsored by Unilever South Africa

Offlimit Communications

Penquin Advertising

The New Generation Large Agency of the Year – Sponsored by Unilever South Africa

Accenture Song South Africa

Dentsu

HAVAS Media South Africa

OGILVY

Publicis / LePub

TBWA\HUNT\LASCARIS (Johannesburg) a division of TBWA South Africa

VML South Africa

WPP Media

The New Generation Social & Digital Corporate of the Year – Sponsored by WesBank

AB InBev South Africa

Crocs South Africa

Heineken Beverages SA

Mercedes-Benz Vans South Africa

Mondelēz South Africa

Payflex

PepsiCo South Africa

Sasol

Suzuki Auto South Africa

Telkom

Unilever South Africa

Vodacom South Africa

Volkswagen Group Africa

Xiaomi South Africa

New Generation Awards

New Generation Awards...

WesBank New Generation Awards Announces 2026 Finalists