New Generation Awards

About the brands:

YOUKNOW helps brands and agencies, across Africa, efficiently use "Digital Consumer Insight" Technology Platforms - spanning Social Media Analytics & Insights, Social Media Management & Response, User-Generated-Content and Digital Market Research - to scale their marketing, customer service and research operations with ease. YOUKNOW is the Sub-Saharan African partner to Brandwatch+Crimson Hexagon, Khoros (formerly Lithium & Spredfast), Stackla and GlobalWebIndex.

YOUKNOW helps brands and agencies, across Africa, efficiently use Marketing Technology Platforms - spanning Social Media Analytics & Insights, Social Media Management & Response, User-Generated-Content and Business Optimisation - to scale their marketing, customer service and research operations with ease. YOUKNOW is the Sub-Saharan African partner to Crimson Hexagon, Lithium Technologies, Stackla and Domo, global leaders in Social Media Insights, Engagement, Social CRM, User Generated Content and Business Intelligence.

Brandwatch is the world’s leading enterprise social intelligence company, allowing users to analyze and utilize conversations from across the social web. It is the perfect platform to make sense of the chatter about your brand online. We crawl the internet, archiving social media data from over 90 million sources in 27 languages. 

Users are then offered the chance to search this data in Brandwatch's web-based interface, both proactively and retroactively for mentions of their brand or keyword, using a sophisticated and powerful query creation process. The app includes an advanced suite of features that allows the data to be chopped and sliced to provide useful insights, through graphing, categorization, geolocation, metadata and countless other components. 

Understanding and monitoring your brand is just the start: Brandwatch also lets users engage with the communities they have isolated, responding to, assigning workflow and managing social media mentions with ease.