New Generation Awards

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Lebo is a reputation management expert and brand builder with 20 years-experience of using communications and branding to solve complex business challenges.

Prior to joining Ogilvy PR and Influence, where she is Managing Partner of PR & Influence, she was Chief Marketing Officer of Etion Limited, a JSE Alt-x listed, digital technology provider. In this role she led the amalgamation and rebrand of what was then known as Ansys Limited, along with its subsidiaries under the Etion brand.

She was Managing Director of PR Powerhouse, a communication and brand agency she founded in 2011 and ran until 2017, when it was in-sourced into Etion. At PR Powerhouse, she serviced blue-chip and SOE clients, that included the likes of Nedbank, SAA, SA Chamber of Commerce and the Civil Aviation Authority amongst others.

During her career, Lebo has led three other public relations agencies – Redline, a division of FCB Africa, Chillibush PR and GGi Communications in executive positions.

She has a broad network of media and business contacts maintained through her career and offers clients a rare mix of business and media insight which ensures that she is able to offer strategy that resonates both with client business objectives and the media agenda.

Lebo has received several high-level accolades during the course of her career, that include Avance Media’s 100 Most influential young South Africans, and being placed in the top 15 in the South African leg of the internationally recognised Goldman Sachs 10 000 Women Certificate Programme for Female Entrepreneurs. Twitter: @Lebonator LinkedIn:

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