Lynne Krawchuk is a senior executive with over 18 years spent across the spectrum of marketing and communications encompassing strategic brands solutions across digital, public relations, events and activations, media and advertising, having worked for and contributed personally towards the growth and development of some of the countries award winning digital and traditional agencies.
Lynne is currently the Executive Head of Client Service and Commercial Director of Clockwork, an award winning Independent, forward-thinking and dogma-free agency for an ever-changing world. Social, TV, outdoor, retail, PR or activations, Clockwork is channel-agnostic and do it all. Because any agency worth its salt should be able to create content for the strongest, most appropriate channel. It’s how Clockwork help their clients reach their audiences in memorable ways. Lynne’s role is a multi-faceted one that sees her drawing on a combined knowledge and experience of marketing of brands, people, business and commercials, to further grow the award-winning agency internally as well as externally via developing integrated, flexible and strategic solutions that enhance our customers’ brands and footprints in the market for the future.
Being passionate, having a robust opinion and understanding of what excellence should be in the field of communication, she has worked with, and helped grow, some of the best local and international companies including brands such as Exxaro, Gautrain, Seacom, STD Bank, Emirates, Loreal SA and Oracle to name a few. Lynne is passionate about developing women leaders in Africa and integrated communication. She considers that brands prosper when they engage in continuous conversations with people in a relevant and meaningful way.