The 2023 New Generation Awards Winners Have Been Announced

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VMLY&R - Med-Large Agency of the Year Award Winners

Five hundred industry leaders, from the corporate and agency sectors gathered for the 11th annual New Generation Awards’ prestigious gala awards ceremony, held on 27 September 2023 at the Hilton Hotel. The event was proudly sponsored by Standard Bank and, Wunderman Thompson South Africa. Modern Marketing is a proud media partner of the event.

The show was hosted by Thabiso Bapela and featured entertainment from SA’s number one Beat Boxer, Morgan Beatbox.

Stephen Paxton, the founder of the awards, said, ‘We saw 400 combined entries submitted this year from a total of 80 corporates, agencies, and individuals; a testament to South Africa’s continued growth within the digital and online tech sectors.’

There was a greater focus on influencer marketing and content-driven campaigns to target audiences and promote brands, with teams becoming more technically minded, resulting in smarter strategies across multiple platforms. The use of clever content drove exciting conversations with high engagement among the communities. The results achieved across several campaigns have been phenomenal.

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Morgan Beatbox entertains the crowd

For the main overall awards, there were a new set of winners this year which included: AAA School of Advertising taking the top spot in the Overall Student Group of the Year award, sponsored by Standard Bank; Dipuo Tshoagong from Wunderman Thompson, who won Best Community Manager of the Year; MJ Khan from Sasol scooping Digital Marketer of the Year; NightVision by Dentsu taking Online Strategy of the Year; Nando’s SA by VMLY&R flame grilling the Digital Brand of the Year; The Digital Plug who won Small Agency of the Year and VMLY&R taking top honours as the Med-Large Agency of the Year; with Nando’s SA by VMLY&R bagging the Overall Social & Digital Corporate of the Year Award.

Paxton concluded, ‘I would like to thank every one of you who entered the awards and made it as finalists. You outdid yourselves and showcased some truly exceptional work. To our 21 esteemed judges, who each marked on average 75 entries, thank you so much for your expertise, time, and efforts.’

‘A big thank you to our media partners Modern Marketing, our Gold Sponsor Standard Bank, and for the fifth year running, our Bronze sponsor Wunderman Thompson South Africa. Your ongoing support is invaluable and greatly appreciated, it goes a long way towards helping New Gen create memorable events.’

2023 Winners

CORPORATE CATEGORIES:
Best Revenue Generating Marketing Campaign or Event
GOLD WINNER 2023 Nando’s SA VMLY&R South Africa Nando’s Bright Sides
GOLD WINNER 2023 Paramount 8909 The Monetisation Project
SILVER WINNER 2023 KFC Playmakers Sponsorship, Ogilvy, Mindshare, Hearts and Science KFC Fryhard Fans Fueled by KFC Delivery+
BRONZE WINNER 2023 Vodacom VMLY&R South Africa Unlock Your Summer
BRONZE WINNER 2023 Bonitas Medical Fund Adclick Africa Bonitas Price Freeze Campaign
Best Social Media Reach from an Event/Activation
GOLD WINNER 2023 ICC Levergy ICC Women’s T20 World Cup 2023
SILVER WINNER 2023 SuperSport Playmakers Sponsorship & FuturePlay Sounds of the World Cup
BRONZE WINNER 2023 SuperSport Levergy SuperSport 2023 FIFA World Cup
BRONZE WINNER 2023 AB InBev Africa Corona Corona Sunsets Festival World Tour
Best Online Competition
GOLD WINNER 2023 The Coca-Cola Company Wunderman Thompson South Africa #WhatTheFanta Flavour Search
SILVER WINNER 2023 Mr Price #MrPriceEverydayViral TikTok Campaign
BRONZE WINNER 2023 AMSTEL Kasinomics & Mobitainment AMSTEL THE ENTREPRENEUR
Most Innovative App Developed by a Corporate
GOLD WINNER 2023 Shyft Standard Bank South Africa
SILVER WINNER 2023 Daily Maverick Flow Communications The Gathering
BRONZE WINNER 2023 CarSpa AutoWash Flow Communications CarSpa AI Loyalty Campaign
Best Use of Technical Innovation
GOLD WINNER 2023 Trophy Stout Dentsu Creative Trophy Reclaim your DNA
SILVER WINNER 2023 Nando’s SA VMLY&R South Africa Nando’s Bright Sides
BRONZE WINNER 2023 DStv (MultiChoice) Helm DStv Assist
BRONZE WINNER 2023 Absa Home Loans Dentsu Loadshedding Solutions (NightVision)
BRONZE WINNER 2023 Absa Lumico Absa Nampo VR
Best Low Budget Campaign
GOLD WINNER 2023 Paramount 8909 The Monetisation Project
SILVER WINNER 2023 Jacaranda FM Safe Space
BRONZE WINNER 2023 CarSpa AutoWash Flow Communications CarSpa AI Loyalty Campaign
BRONZE WINNER 2023 Burger King Grey Advertising Africa #KINGSIZE BUDGET SPEECH
Mobile Marketing Excellence
GOLD WINNER 2023 Vodacom VMLY&R South Africa Hearing Challenge
SILVER WINNER 2023 Nando’s SA VMLY&R South Africa Nando’s Bright Sides
BRONZE WINNER 2023 Standard Bank South Africa Mindshare, M&C Saatchi Abel, 2Stories Shyft Global Money App
BRONZE WINNER 2023 AMSTEL Kasinomics & Mobitainment AMSTEL THE ENTREPRENEUR
Blogging Excellence
GOLD WINNER 2023 Women Presidents Organization Flow Communications Grow WPO Campaign
SILVER WINNER 2023 Sandton Central FGX Studios
BRONZE WINNER 2023 Sanlam Machine Sanlam Reality - Wealth Sense Blog
Most Innovative Use of Social and Digital Media
GOLD WINNER 2023 Paramount 8909 The Monetisation Project
SILVER WINNER 2023 Nando’s SA VMLY&R South Africa Nando’s Bright Sides
BRONZE WINNER 2023 Mr Price #MrPriceEverydayViral TikTok Campaign
BRONZE WINNER 2023 Vodacom VMLY&R South Africa Hearing Challenge
Most Innovative Gamification Campaign
GOLD WINNER 2023 Xbox - Microsoft Clockwork Wakanda Forever
SILVER WINNER 2023 Xbox - Microsoft Clockwork Hogwarts Legacy
BRONZE WINNER 2023 Himalaya Rookdigital
Best Community Engagement Award
GOLD WINNER 2023 AMSTEL Kasinomics & Mobitainment AMSTEL THE ENTREPRENEUR
GOLD WINNER 2023 Bain’s Whisky Hoorah Digital Pata Pata Reimagined
SILVER WINNER 2023 Vodacom VMLY&R South Africa Hearing Challenge
SILVER WINNER 2023 Xbox - Microsoft Clockwork Wakanda Forever
BRONZE WINNER 2023 Unilever Oliver Marketing (Ustudio) Dove Men+Care Try A Little Care
Excellence in Content Marketing
GOLD WINNER 2023 Paramount 8909 The Monetisation Project
SILVER WINNER 2023 Nando’s SA VMLY&R South Africa Nando’s Bright Sides
SILVER WINNER 2023 SA Tourism Wunderman Thompson South Africa #XibelaniMoves
BRONZE WINNER 2023 DStv Duma Collective MultiChoice - Origins
BRONZE WINNER 2023 Toyota Gaming Engine HaveYouHeard Group TTGE Survive to Drive
Best Online PR Campaign
GOLD WINNER 2023 Nivea DNA Brand Architects #ForYourShadeOfBeautiful
SILVER WINNER 2023 Nedbank Levergy #NedbankRunified for Mental Health
SILVER WINNER 2023 Nelson Mandela Foundation Flow Communications 20th Nelson Mandela Annual Lecture
BRONZE WINNER 2023 AACL The Hardy Boys – a Wunderman Thompson Company Senior Pawfessionals
BRONZE WINNER 2023 Unilever Oliver Marketing (Ustudio) Dove Men+Care Try A Little Care
BRONZE WINNER 2023 Jameson Rapt Creative Jameson Select Reserve Select Supper Circle
Best Integrated Marketing Campaign
GOLD WINNER 2023 Trophy Stout Dentsu Creative Trophy Reclaim your DNA
GOLD WINNER 2023 Stimorol Saatchi & Saatchi Stimorol Flow.Lab
SILVER WINNER 2023 ICC Levergy ICC Women’s T20 World Cup 2023
BRONZE WINNER 2023 KFC Playmakers Sponsorship, Ogilvy, Mindshare, Hearts and Science KFC Fryhard Fans Fueled by KFC Delivery+
Most Viral Campaign
GOLD WINNER 2023 SA Tourism Wunderman Thompson South Africa #XibelaniMoves
GOLD WINNER 2023 P&G EssenceMediaCom Gillette-Indoda Can Shave
SILVER WINNER 2023 SuperSport Playmakers Sponsorship & FuturePlay Sounds of the World Cup
SILVER WINNER 2023 Mr Price Mr Price Value Campaign
BRONZE WINNER 2023 Nando’s SA VMLY&R South Africa Voice of The People
Best Use of Social Media to Research and Evaluate
GOLD WINNER 2023 Paramount 8909 The Monetisation Project
Best Influencer Marketing Campaign
GOLD WINNER 2023 Nedbank Levergy Nedbank YouthX
SILVER WINNER 2023 SuperSport Playmakers Sponsorship & FuturePlay Sounds of the World Cup
BRONZE WINNER 2023 Mr Price #MrPriceEverydayViral TikTok Campaign
Best Use of AI in Marketing Campaign Award
BRONZE WINNER 2023 DStv (MultiChoice) Helm DStv Assist
AGENCY CATEGORIES:
Best Augmented Reality Marketing Campaign by an Agency
GOLD WINNER 2023 Dentsu Creative Trophy Stout Trophy Reclaim your DNA
SILVER WINNER 2023 Dentsu Performance Absa Absa Abby Virtual Assistant
BRONZE WINNER 2023 Zenith Media Disney Disney+ Winter Campaign
Best Use of Technical Innovation by an Agency
GOLD WINNER 2023 Hoorah Digital Bain’s Whisky Pata Pata Reimagined
SILVER WINNER 2023 Grey Advertising Africa Savanna Savanna Gugu
BRONZE WINNER 2023 Grey Advertising Africa Savanna Savanna Dry Goods
Most Innovative App Developed by an Agency
GOLD WINNER 2023 Flow Communications Daily Maverick The Gathering
GOLD WINNER 2023 Kilmer & Cruise Hill’s Pet Nutrition Hill’s Pet Matchmaker
SILVER WINNER 2023 Byte Orbit Standard Bank South Africa Shyft
Most Viral Campaign by an Agency
GOLD WINNER 2023 Dentsu Creative Trophy Stout Trophy Reclaim your DNA
SILVER WINNER 2023 Wunderman Thompson South Africa Nestlé How do you eat a Kit Kat?
BRONZE WINNER 2023 Woolworths W Agency Woolworths WRewards Get a card. Get the wow
BRONZE WINNER 2023 Mindshare, M&C Saatchi, Wunderman Thompson, Clockwork Standard Bank South Africa 10% Millionaires
Most Innovative Social and Digital Media by a Small Agency
GOLD WINNER 2023 Hellosquare KOO Emoji Eats
SILVER WINNER 2023 Stratitude Chas Everitt CHAS EVERITT GO
BRONZE WINNER 2023 The Digital Plug Hollard #Amabreadwinner Phase 2
Most Innovative Social and Digital Media by a Med-Large Agency
GOLD WINNER 2023 VMLY&R South Africa Nando’s SA Nando’s Bright Sides
SILVER WINNER 2023 Wunderman Thompson South Africa The Coca-Cola Company #WhatTheFanta Flavour Search
BRONZE WINNER 2023 Dentsu Creative and Carat NIVEA Wear Your Skin With Pride
Best Influencer Marketing Campaign by an Agency
GOLD WINNER 2023 Playmakers Sponsorship & FuturePlay SuperSport Sounds of the World Cup
SILVER WINNER 2023 Wunderman Thompson South Africa Nestlé How do you eat a Kit Kat?
BRONZE WINNER 2023 Machine Spotify Ons Praat Nie Afrikaans Nie, Ons Sing Dit
Best Integrated Marketing Campaign by an Agency
GOLD WINNER 2023 Levergy ICC ICC Women’s T20 World Cup 2023
SILVER WINNER 2023 Playmakers Sponsorship & FuturePlay SuperSport Africa XI
SILVER WINNER 2023 Wunderman Thompson South Africa The Coca-Cola Company #WhatTheFanta Flavour Search
BRONZE WINNER 2023 Hoorah Digital Bain’s Whisky Pata Pata Reimagined
Blogging Excellence by an Agency
GOLD WINNER 2023 New Media Vodacom Vodacom now! blog
SILVER WINNER 2023 Flow Communications Women Presidents Organization Grow WPO Campaign
Best Use of AI in Marketing Campaign Award by an Agency
GOLD WINNER 2023 Grey Advertising Africa Savanna Savanna Gugu
SILVER WINNER 2023 Zenith Media VISA VISA P2P
BRONZE WINNER 2023 Flow Communications CarSpa AutoWash CarSpa AI Loyalty Campaign
ONLINE MEDIA & TOOLS CATEGORIES:
Best Intranet
BRONZE WINNER 2023 PLP Group Stratitude PLP UNIVERSE
Best Corporate Website
GOLD WINNER 2023 Two Oceans Aquarium Flow Communications Two Oceans Aquarium Website
SILVER WINNER 2023 Bain’s Whisky Hoorah Digital Bain’s Cocktail Studio
Best Marketing Automation Campaign
GOLD WINNER 2023 Sanlam Machine Sanlam Reality Open Market Acquisition
SILVER WINNER 2023 CarSpa AutoWash Flow Communications CarSpa AI Loyalty Campaign
BRONZE WINNER 2023 ROAR AFRICA 2Stories The Greatest Safari on Earth
Best Online Newsletter
GOLD WINNER 2023 DARE! Havas South Africa Dare #8 Mind Your Language
SILVER WINNER 2023 Good Work Foundation Flow Communications Reimagine Education newsletter
BRONZE WINNER 2023 Sanlam Machine Sanlam Retail Mass
Best Use of Podcast/Vlog to Promote a Brand or Event
GOLD WINNER 2023 Jacaranda FM True Crime South Africa Die Afrikaanse weergawe
SILVER WINNER 2023 MultiChoice Group kykNET Podcast
SILVER WINNER 2023 Nestlé Wunderman Thompson South Africa How do you eat a Kit Kat?
BRONZE WINNER 2023 LegalWise The Digital Plug Youth Month Campaign
BRONZE WINNER 2023 Markets.com CliffCentral.com Markets Mondays
Best Online Magazine/Newspaper
GOLD WINNER 2023 Nutun Digital Business Services Machine From TCR Ngage to Nutun Ngage
SILVER WINNER 2023 Sanlam Machine Sanlam Connect
BRONZE WINNER 2023 Corruption Watch Clockwork
STUDENT CATEGORY
The New Generation Overall Student Group of the Year Award
GOLD WINNER 2023 AAA School of Advertising Ladles of Love
MAIN OVERALL AWARD CATEGORIES:
The New Generation Best Agency Community Engagement Manager of the Year Award
GOLD WINNER 2023 Dipuo Tshoagong Wunderman Thompson South Africa
The New Generation Digital Marketer of the Year Award
GOLD WINNER 2023 MJ Khan Sasol
The New Generation Online Strategy of the Year Award
GOLD WINNER 2023 NightVision Dentsu AdTech Solution
The New Generation Digital Brand of the Year Award
GOLD WINNER 2023 Nando’s SA VMLY&R South Africa
The New Generation Small Agency of the Year Award
GOLD WINNER 2023 The Digital Plug
The New Generation Med-Large Agency of the Year Award
GOLD WINNER 2023 VMLY&R South Africa
The New Generation Overall Social & Digital Corporate of the Year Award
GOLD WINNER 2023 Nando’s SA VMLY&R South Africa