➡️ New Sponsor Announcement! ⬅️ 
New Gen is absolutely thrilled to announce Mettlestate as an official Brand Sponsor for the 2026 WesBank New Generation Awards!

Awards Founder, Stephen Paxton, comments: “This partnership harmonizes beautifully with New Gen’s mission to champion exceptional up-and-coming talent by providing a powerful platform for the creators, marketers, innovators, and future industry titans who are redefining South Africa's marketing, communications, and tech sectors. We are proud to align ourselves with Mettlestate and the incredible value their brand brings to the industry.”

Mettlestate is one of Africa's largest gaming and esports platforms, connecting brands with more than 7 million gamers through tournaments, creators, grassroots communities, universities, and live events.

Mettlestate’s Founder and Managing Director, Barry Louzada, comments: "Mettlestate's mission has always been to create opportunities for the next generation. We believe in backing emerging talent and helping them reach new heights. The future of marketing is being built by this new generation of talent, and the New Gen awards celebrate the people shaping the future of South Africa. We’re excited to be supporting the New Gen Awards and recognise the talent and achievements and champion the people shaping what's next.”

Mettlestate is proud to sponsor the following premier categories for 2026:
- The New Generation Overall Student Group of the Year Award
- The New Generation Overall Student of the Year Award

Welcome to the New Gen family, team Mettlestate! 🚀