✨ New Sponsor Announcement! ✨
New Gen is proud to welcome homegrown adtech company Naritive on board as a Brand Sponsor for the 2026 WesBank New Generation Awards.

Awards Founder, Stephen Paxton, comments: "This collaboration aligns perfectly with the New Gen Awards, rooted in a shared belief in forward momentum and human-centric purpose amidst a rapid digital shift. It shows our shared commitment to supporting the next generation of South African marketing talent. We are incredibly proud to partner with a team that shares our relentless drive for innovation and industry transformation."

Naritive is an African-born advertising technology company focused on helping brands and agencies earn, measure, and convert human attention. Naritive builds attention-led advertising solutions that turn digital media into richer, more interactive, and more measurable brand experiences for clients in South Africa, East and West Africa, and the UK.

Naritive’s CEO, Nicolas van Zyl-Smith, comments: “The New Generation Awards have become an important platform for recognising the brands, agencies and leaders shaping the future of digital, social and media innovation in South Africa. As a young South African adtech company, Naritive aims to support the local industry, celebrate the work that is driving it forward, and back the people building what comes next. As Naritive grows, this sponsorship feels like a natural fit because both Naritive and New Gen are driven by progress, ambition and a belief that the next generation of marketing deserves to be supported, recognised and celebrated.”

Naritive is proud to sponsor the following premier categories for 2026:
·       Best Use of AI in Marketing Campaign Award by a Corporate
·       Most Innovative Gamification Campaign 

Welcome to the New Gen family, Naritive! 🚀